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"Color guides"
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Semiotics of Color in Hinduism: A Visual Guide to Its Application in Design Practices
Color can be treated as a language representing an alternative communication system consisting of visual and natural language signs that are unique to the society or culture in which they exist. In the design field, colors play an important role by presenting information, creating identity, and suggesting a specific symbolic value. Each color, when carefully applied, not only evokes physical, physiological, and aesthetic reactions but also causes a series of intellectual reflexes and responses based on a particular viewer or a context in which it is perceived. Colors have a deep meaning in the Hindu community and, as religion, form a big part of the Hindu lifestyle; the colors used for religious practices are often used in everyday life. Hence, this study seeks to investigate color symbolism in Hinduism with the aim of developing a visual color guide that incorporates the symbolism and promotes its application in design practices. The exploratory case study employed a qualitative research method, where twenty participants (ten Hindu priests and ten senior citizens) from the Hindu community in Durban, South Africa, were selected and interviewed using purposive sampling techniques. Seven themes emerged from the thematic data analysis. The findings from the analyzed data were used in developing a visual color guide intended to create awareness and promote the application of symbolism in professional practices, especially in the design field.
Journal Article
New Directions in Colour Studies
What computation does the human brain perform when we experience 'red', 'green', 'yellow', or 'blue'? Where in the visual pathway does the human visual system combine the retinal cone signals (L, M, S) to yield these fundamental colour sensations? Behavioural data show that the four unique hues (red, green, yellow, blue) do not map onto the cone-opponent mechanisms (i.e. L-M; S-(L+M)) found in the Lateral Geniculate Nucleus, a subcortical structure involved in early visual processing. The brain imaging experiment supports the behavioural result: using pattern classification algorithms applied to fMRI brain activation patterns we show that unique hues cannot be classified in the LGN, but we achieve above chance classification in primary visual cortex (V1). Our imaging data provide strong evidence that the unique hues do not originate in subcortical areas, but in the visual cortex, possibly as early as primary visual cortex.
eBook
These colors are bananas
Grass can be pink! Eggs, too. What color is a cloud? An apple? Discover the surprising answers in each color grid! Each of the eleven items is shown with at least 25 different shades in this artful swatchbook of veritable colors. They are presented alongside a grid of color ranges: the \"apple\" page features yellows, greens, and reds; the \"egg\" page a range of greens to grays. The read-along text is playful and philosophical, poetic and factual-- all towards expanding readers' assumptions. Inspired by the Whitney Museum's approach to looking at art, these books provide a new way to look at the world. With sturdy-pages-- Source other than Library of Congress.
Book
Anthropology of color : interdisciplinary multilevel modeling
The field of color categorization has always been intrinsically multi- and inter-disciplinary, since its beginnings in the nineteenth century. The main contribution of this book is to foster a new level of integration among different approaches to the anthropological study of color. The editors have put great effort into bringing together research from anthropology, linguistics, psychology, semiotics, and a variety of other fields, by promoting the exploration of the different but interacting and complementary ways in which these various perspectives model the domain of color experience. By so doing, they significantly promote the emergence of a coherent field of the anthropology of color.
eBook
German colour terms : a study in their historical evolution from earliest times to the present
This monograph provides, for the first time, a comprehensive historical analysis of German colour words from early beginnings to the present, based on data obtained from over one thousand texts.Part 1 reviews previous work in colour linguistics. Part 2 describes and documents the formation of popular colour taxonomies and specialised nomenclatures in German across many periods and fields. The textual data examined will be of relevance to cultural historians in fields as far apart as philosophy, religious symbolism, medicine, mineralogy, optics, fine art, fashion, and dyeing technology.Part 3 - the core of the work - traces linguistic developments in systematic detail across more than twelve centuries. Special attention is given to the evolving meanings of colour terms, their connotative values, figurative extensions, morphological productivity, and lexicographical registration. New light is shed on a range of scholarly issues and controversies, in ways relevant to German lexicologists and to specialists in other languages, notably French and English.
eBook
Colour terms in the Old Testament
The OT semantic field of 'colour' is presented as a coherent, interdependent, and graded linguistic structure. The relevant lexical items are organized under the following categories: primary (basic) terms; secondary and tertiary terms; terms for pigments, dyes, painting and paints; and terms for stains, speckles, and other phenomena related to colour. Proper names, and names of objects which carry 'colour' associations are discussed as well. Many OT texts are discussed in detail. Finally, the OT colour field is compared to its Mishnaic Hebrew counterpart, and an Appendix dealing with the renewal of the same lexical sector within modern spoken Hebrew brings the study up to the present.
eBook
