Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
47
result(s) for
"Color in advertising History."
Sort by:
Tactical Inclusion
The revolution in military recruitment advertising to people of
color and women played an essential role in making the US military
one of the most diverse institutions in the United States. Starting
at the dawn of the all-volunteer era, Jeremiah Favara illuminates
the challenges at the heart of military inclusion by analyzing
recruitment ads published in three commercial magazines: Sports
Illustrated , Cosmopolitan , and Ebony . Favara
draws on Black feminism, critical race theory, and queer of color
critique to reveal how the military and advertisers affected change
by deploying a set of strategies and practices called tactical
inclusion. As Favara shows, tactical inclusion used representations
of servicemembers in the new military to connect with people
susceptible to recruiting efforts and rendered these new audiences
vulnerable to, valuable to, and subject to state violence.
Compelling and eye-opening, Tactical Inclusion combines
original analysis with personal experience to chart advertising's
role in building the all-volunteer military.
eBook
The Reception of Kodachrome Sheet Film in American Commercial Photography
This essay examines the reception of Kodachrome sheet film, a color transparency material intended for professional use, in American commercial photography. This film was a large-format version of the original Kodachrome, which was first introduced in 1935 as a 16 mm color movie film for amateur use. Kodachrome was the first fully successful single-base, continuous-tone, full-color film invented and manufactured in America, a major technological advance in color reproduction. The sheet version of Kodachrome, known as Kodachrome Professional, was released in late 1938, then taken off the market in favor of Ektachrome in June 1951. Though not as steeped in popular acclaim or nostalgia as 35 mm Kodachrome slide film—which was available from 1936 until 2009—Kodachrome sheet film played a central role in facilitating and encouraging the use of color photographs in print media and in consumer advertising, helping to pave the way for the ubiquity of color photographs in today’s world.
Journal Article
Twelve shades of grey: encountering urban colour in the street in British provincial towns, c. 1945–1970
This article examines the neglected sensory experience of visual physical colour in the city/town centre or what is now referred to as the Central Business District. It focuses on the post-war period when reconstruction, town planning, new architecture, novel materials and technologies, and investment were all transforming British city centres. The research uses film, photographs, planning documents, oral history and social media reminiscences to research the users’ experience of colour in the city centre streets. It argues that, although new materials in construction opened up the possibilities of bright, ‘non-natural’ colours in the urban built environment, the visual experience of colour was found mainly in the ephemera of everyday life. Furthermore, it argues that colour was an important component in constructing people's sense of place and belonging in the city.
Journal Article
The Color Revolution
When the fashion industry declares that lime green is the new black, or instructs us to \"think pink!,\" it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These \"color stylists,\" \"color forecasters,\" and \"color engineers\" helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting--not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.
eBook
A brown Adélie Penguin Pygoscelis adeliae breeding at King George Island, Maritime Antarctica
Plumage aberrations are rare in penguin species. Tracking their occurrence is helpful to understand the effects of these phenotypes on the life history of penguins, especially on mating, breeding, and foraging success. We registered a brown Adélie Penguin Pygoscelis adeliae at Turret Point, King George Island, Maritime Antarctica, during the middle of the 2017/2018 breeding season. The individual was brooding one chick in a nest located in the center of the colony and its partner was by its side. Both chick and partner showed normal plumage, reaffirming the recessive character of brown mutations. A breeding aberrant bird nesting in the center of the colony indicates that the brown coloration does not seem to affect mate selection, but we could not verify if it affects breeding success. This is the third published record for Adélie Penguins following a gap of 40 years. We stress, however, that possible misclassifications of brown aberrations in literature might be causing an underestimation of its occurrence rate in bird populations.
Journal Article
Exploratory Longitudinal Study of Ocular Structural and Visual Functional Changes in Subjects at High Genetic Risk of Developing Alzheimer’s Disease
This study aimed to analyze the evolution of visual changes in cognitively healthy individuals at risk for Alzheimer’s disease (AD). Participants with a first-degree family history of AD (FH+) and carrying the Ε4+ allele for the ApoE gene (ApoE ε4+) underwent retinal thickness analysis using optical coherence tomography (OCT) and visual function assessments, including visual acuity (VA), contrast sensitivity (CS), color perception, perception digital tests, and visual field analysis. Structural analysis divided participants into FH+ ApoE ε4+ and FH− ApoE ε4− groups, while functional analysis further categorized them by age (40–60 years and over 60 years). Over the 27-month follow-up, the FH+ ApoE ε4+ group exhibited thickness changes in all inner retinal layers. Comparing this group to the FH− ApoE ε4− group at 27 months revealed progressing changes in the inner nuclear layer. In the FH+ ApoE ε4+ 40–60 years group, no progression of visual function changes was observed, but an increase in VA and CS was maintained at 3 and 12 cycles per degree, respectively, compared to the group without AD risk at 27 months. In conclusion, cognitively healthy individuals at risk for AD demonstrated progressive retinal structural changes over the 27-month follow-up, while functional changes remained stable.
Journal Article
Safe Kids Week: Analysis of gender bias in a national child safety campaign, 1997–2016
Background and Purpose Child safety campaigns play an important role in disseminating injury prevention information to families. A critical discourse analysis of gender bias in child safety campaign marketing materials can offer important insights into how families are represented and the potential influence that gender bias may have on uptake of injury prevention information. Methods Our approach was informed by poststructural feminist theory, and we used critical discourse analysis to identify discourses within the poster materials. We examined the national Safe Kids Canada Safe Kids Week campaign poster material spanning twenty years (1997-2016). Specifically, we analyzed the posters’ typeface, colour, images, and language to identify gender bias in relation to discourses surrounding parenting, safety, and societal perceptions of gender. Results The findings show that there is gender bias present in the Safe Kids Week poster material. The posters represent gender as binary, mothers as primary caregivers, and showcase stereotypically masculine sporting equipment among boys and stereotypically feminine equipment among girls. Interestingly, we found that the colour and typeface of the text both challenge and perpetuate the feminization of safety. Discussion It is recommended that future child safety campaigns represent changing family dynamics, include representations of children with non-traditionally gendered sporting equipment, and avoid the representation of gender as binary. This analysis contributes to the discussion of the feminization of safety in injury prevention research and challenges the ways in which gender is represented in child safety campaigns.
Journal Article
Goods and States: The Political Logic of State-Socialist Material Culture
In the two decades since the fall of state socialism, the widespread phenomenon of nostalgie in the former Soviet satellites has made clear that the everyday life of state socialism, contrary to stereotype, was experienced and is remembered in color. Nonetheless, popular accounts continue to depict the Soviet bloc as gray and colorless. As Paul Manning (2007) has argued, color becomes a powerful tool for legitimating not only capitalism, but democratic governance as well. An American journalist, for example, recently reflected on her own experience in the region over a number of decades:
It's hard to communicate how colorless and shockingly gray it was behind the Iron Curtain … the only color was the red of Communist banners. Stores had nothing to sell. There wasn't enough food… . Lines formed whenever something, anything, was for sale. The fatigue of daily life was all over their faces. Now… fur-clad women confidently stride across the winter ice in stiletto heels. Stores have sales… upscale cafés cater to cosmopolitan clients, and magazine stands, once so strictly controlled, rival those in the West. … Life before was so drab. Now the city seems loaded with possibilities (Freeman 2008).
Journal Article
“The Hollywood Powder Puff War”: Technicolor Cosmetics in the 1930s
This essay examines the rivalry between cosmetics firms Max Factor and Elizabeth Arden in 1930s Hollywood as they competed for dominance in the field of Technicolor cosmetics. This rivalry, dubbed “the Hollywood Powder Puff War” by the press, was far from a trivial skirmish but is discussed here as the site where labor practices, racial constructions, and female identity were contested. Against a backdrop of industrial action in studio makeup departments, I argue that Factor's Technicolor cosmetics line ultimately triumphed over Arden's by reinforcing whiteness as a beauty ideal during the transition from black-and-white to color film.
Journal Article