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\"In Crafting Your Message: Tips and Tricks for Educators to Deliver Perfect Presentations, author Tammy Heflebower utilizes her extensive knowledge of presenting, accumulated over two decades, to create a book that provides all of the tools necessary to become a master of the art of presentation. The author conceives of effective presentation as a process, and has utilized her decades of experience in the construction of this process. As such, this book takes readers through that process and gives them an in-depth look at each step. Readers will begin by learning the most effective methods of planning and researching a presentation and finish with the post-presentation feedback process. Each step of the way, readers will learn powerful new techniques and strategies that will assist them in taking their presentation prowess to the next level. Through this book, readers will discover presenting as a skill and learn all of the tools necessary to become perfect presenters\"-- Provided by publisher.

PurposeIn this paper, Yale model was adopted to understand how the characteristics of a green message (goal framing, argument volume and argument consistency), its source (source credibility) and its receivers (environmental consciousness) influence the communication process regarding the receivers' perceptions and attitudes (information value, persuasiveness and communication effectiveness) and their intention to spread the green message.Design/methodology/approachEight scenarios of factorial design were developed to test the effects of a message on receivers' perceptions and attitudes. 1,157 valid questionnaires were used to conduct AMOS-SEM and ANOVA analyses.FindingsThe analytical results showed significant differences between the persuasive effects of Scenarios 1 and 8. A high level of environmental consciousness significantly affected the relationships between the message characteristics, source credibility and information value, leading to a higher intention to share the green messages.Research limitations/implicationsThe Yale model was applied to online persuasion to examine the receivers' perceptions of and attitudes toward a green message and their intention to share it on social networking sites (SNSs). Being environmentally conscious can strengthen the perception that the receivers of an online green message have of the source credibility and information value. The Yale model proved to represent the online green message-sharing context and explain how to persuade online users more effectively.Practical implicationsThis study suggests that green message providers should present content emphasizing the losses associated with inaction, thus increasing the receivers' acceptance of the message's persuasiveness. Additionally, with the assistance of supportive measures, such as national education programs, government policies and actions showing corporate social responsibility, the environmental awareness of individuals can encourage them to share green message posts on SNSs and engage in green practices.Social implicationsA significant effect of the message characteristics (goal framing × argument volume × argument consistency) was observed on SNS users' perceived source credibility and information value. Therefore, key opinion leaders, governments, and organizations who want to promote green ideas and attract public attention are encouraged to provide messages emphasizing the costs of inaction and contain arguments with a sufficient number of responses strongly supporting the original message. This could arouse the concern for green issues among online communities.Originality/valueA Yale model research framework was developed to investigate the effect of message characteristics on the intention to share green messages online. Receivers' environmental consciousness played a vital role in this message-sharing process.

In the context of the Digital Intelligence Era, rural revitalization literature has become a communication content that effectively reflects China’s rural revitalization policy. In order to gain a deeper understanding of the international communication path of rural revitalization literature, this paper uses DEMATEL and FsQCA to study this. Firstly, 19 communication influencing factors are mined out, and the influence matrix is constructed and the indexes of centrality, cause, influence and influenced are calculated to rank them and determine the importance of the influencing factors. Based on the FsQCA method, data calibration, necessity analysis and group state analysis were conducted to analyze the influence of multi-factor combinations on international communication effectiveness. The cultural and historical theme factor has the highest influence (4.506), and character portrayal, political and economic situation portrayal, and national vision also have an important impact on the international dissemination efficacy of rural revitalization literature. In the FsQCA analysis, the importance of content theme, nature of the topic, time point, writing form, emotional bias, and narrative perspective on the dissemination of rural revitalization literature is further supported.

\"Great work is filled with stories of real people in real jobs who did what was asked and then added something extra--a personal touch all their own--to deliver better-than-asked-for results. Their stories will inspire you to write your own page in the book of human progress\"--inside jacket.

This study examined the impact of marketing communication effectiveness and customer information management on the organizational success of steel industry in China. The study also investigated the mediating role of competitive advantage between marketing communication effectiveness, customer information management and organizational success of steel industry in China. A sample of 357 employees from marketing department of steel industry in China participated in this study, who also acted as respondents to the survey questionnaires designed to gather the primary data. Smart-PLS was used to check the data reliability and the relationship between variables. The results reveal that marketing communication effectiveness and customer information management have a positive association with organizational success of steel industry in China. The results also exposed that the competitive advantage significantly mediates between marketing communication effectiveness, customer information management and organizational success of steel industry in China. The study would act as a guide to the regulators and policy makers to design suitable regulations to achieve organizational success using effective marketing communication and customer information management

Though computer-mediated communication technologies such as immersive virtual reality (IVR) have recently shown considerable promise, their effectiveness as methods of communication among the participants in construction projects has yet to be systematically investigated. This study helps fill this gap via a detailed comparison of traditional face-to-face (FtF) discussion of Building Information Modeling (BIM) information displayed on a monitor screen against IVR-based communication with BIM information embedded in the immersive environment. The results of experiments in which groups of participants discussed and chose optimal design options indicated that there is no large statistical difference in IVR-based and FtF communication in terms of discussion quality (level of effectiveness and satisfaction experienced), communication richness (detailed responses and vivid messages), and openness (enjoyableness and open-mindedness) during the communication. However, for the accuracy of communication (information communicated correctly and understood properly), FtF communication was better than IVR-based communication, which is assumed due to weak human-human to interaction in IVR. In addition, the communication appropriateness (behavioral acts such as politeness or social norms), IVR-based communication was significantly less than FtF communication, indicating that communicating with others only seeing virtual avatar could make it difficult to discern participant’ reactions or identify appropriate moments to speak. These results could confirm certain advantages of adopting IVR-based communication while further improvement for real-like interaction between people needs to be made for more effective use of IVR communication.

From ideas about how to organize office spaces and lead teams of people with disparate expertise, Tett lays bare the silo effect and explains how people organize themselves, interact with each other, and imagine the world can take hold of an organization and lead from institutional blindness to twenty-twenty vision.