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"Communications Development"
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Application of communication strategies in the diffusion of agricultural innovations and technologies: the case of Amhara Regional Agricultural Research Institute, Ethiopia
by
Emunu, Minas Hiruy
,
Wassie, Dessalegn Yeshambel
,
Melaku, Bewket Sisay
in
Adoption of innovations
,
Agricultural extension
,
Agricultural innovations
2024
Research institutions generate plenty of agricultural technologies which is capable of improving agricultural productivity. However, most of research outputs developed by research institutions were not properly communicated to the intended users. The current study, therefore, examined the factors that affect the application of communication strategies in the diffusion of agricultural innovations and technologies at the Amhara Regional Agricultural Research Institute (ARARI). To conduct this study, in-depth interviews and focus group discussions were conducted with senior experts from ARARI and purposefully selected farmers, respectively. The study also incorporated document analysis as a data collection instrument. The study predominantly used a qualitative approach to the research design. The findings of the study indicated that ARARI has dominantly followed traditional extension services that are slow, linear, hierarchical, and poorly funded. In relation to communication strategies, agricultural extension workers mostly used interpersonal communication strategies, while agricultural innovations and technologies were diffused to the end users. The findings also revealed that farmers still have a negative perception of the adoption and utilization of agricultural innovations and technologies that emerge from illiteracy, knowledge gaps, inexperience, fears, and lack of clear communication between extension workers and end users. Therefore, to clearly diffuse agricultural innovations and technologies to wider users, ARARAI as an institution should work largely in the adoption (cognitive activity), especially in awareness creation, knowledge management, and behavioral change communication to allow the users of the innovation as well as better to adopt and spread the technology to many users.
This study delves into the critical examination of factors influencing the application of communication strategies in the diffusion of agricultural innovations and technologies at the Amhara Regional Agricultural Research Institute (ARARI) in Ethiopia. The findings reveal a predominant reliance on traditional extension services characterized by slowness, linearity, hierarchy, and inadequate funding within ARARI. Interpersonal communication strategies employed by agricultural extension workers emerge as the primary conduit for disseminating agricultural innovations and technologies to end-users, predominantly farmers. Crucially, the study uncovers a persistently negative perception among farmers regarding the adoption and utilization of agricultural innovations and technologies. Rooted in issues such as illiteracy, knowledge gaps, inexperience, fears, and a lack of clear communication between extension workers and end-users, these challenges pose significant barriers to the successful integration of technological advancements in agriculture.
Journal Article
The sustainable network : the accidental answer for a troubled planet
This book demonstrates how we can tackle challenges, ranging from energy conservation to economic and social innovation, using the global network of which the public Internet is just one piece. To help solve a myriad of problems today, author Sarah Sorensen points out that the best tool for enacting change already exists, lying literally at our fingertips. This book demystifies the power of the network and issues a strong call to action.
International and development communication : a 21st-century perspective
by
Mody, Bella
in
Communication
,
Communication -- Developing countries
,
Communication, International
2003
International and Development Communication: A 21st Century Perspective examines the exciting field of international and development communication and illustrates how this field of study is composed and how it has grown. Derived from the successful Handbook of International and Intercultural Communication, Second Edition, this book opens with an updated and expanded introduction by Bella Mody, showcasing the effects of globalization, and contains those chapters from the Handbook that deal with international and development communication. The book, divided into two parts, revolves around media institutions and the conditions under which they have been used by the state and private capital. Part One covers international communication and presents the thinking of several well-known authors from areas such as South Asia, East Asia, Europe, and North America. Part Two focuses on development communication applications by various active researchers and professors, drawn from Latin America, South Asia, and North America.
Evaluating Communication for Development
2013,2012
Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years.
Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field.
The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.
Saving the World
This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship._x000B__x000B_McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.
Information and Communications for Development 2012
2012
With some six billion mobile subscriptions now in use worldwide, around three-quarters of the worlds inhabitants now have access to a mobile phone. Mobiles are arguably the most ubiquitous modern technology in some developing countries, more people have access to a mobile phone than to clean water, a bank account or even electricity. Mobile communications now offer major opportunities to advance human development from providing basic access to education or health information to making cash payments and stimulating citizen involvement in democratic processes. This 2012 edition of the World Banks Information and Communications for Development Report analyzes the growth and evolution of mobile telephony, and the rise of data-based services delivered to handheld devices, including apps or smartphone applications. The report explores the consequences for development of the emerging app economy. It summarizes current thinking and seeks to inform the debate on the use of mobile phones for development. This report looks, in particular, at key ecosystem-based applications in agriculture, health, financial services, employment and government, with chapters devoted to each. Its no longer about the phone itself, but about how it is used, and the content and applications that mobile phones open up. Mobile applications not only empower individual users, they enrich their lifestyles and livelihoods, and boost the economy as a whole. Mobile apps make phones immensely powerful as portals to the online world. A new wave of apps and \"mash-ups\" of services, driven by high-speed networks, social networking, online crowdsourcing and innovation, is helping mobile phones transform the lives of people in developed and developing countries alike. The report finds that mobile applications not only empower individuals, but have important cascade effects
stimulating growth, entrepreneurship and productivity throughout the economy as a whole. Mobile communications promise to do more than just give the developing world a voice they unlock the genie in the phone, empowering people to make their own choices and decisions.
Examining communication strategy and implementation of the social forestry program of the Ministry of Environment and Forestry Indonesia in Bandung West Java
by
Nugroho, Catur
,
Retno Wulan, Roro
,
Dewi, Jo Kumala
in
Administrators
,
Asian Studies
,
Case studies
2025
This article examines the communication strategies of the Ministry of Environment and Forestry in promoting the Environmental Partnership program within Social Forestry. Using a qualitative case study approach, the research focuses on the Forest Village Community Institutions (LMDH) Manglayang Lestari and Manglayang Hijau in Cileunyi Sub-district, Bandung Regency, West Java. Data were collected through field observations, in-depth interviews, and focus group discussions. The findings reveal communication barriers in the program's dissemination, particularly by the Directorate of Environmental Partnerships. The communication strategy aims to raise stakeholder awareness of their rights and responsibilities in social forestry and to foster understanding of partnership-based forest management. Key elements include optimizing internal and external communication resources, strengthening public awareness, aligning socialization efforts, and employing persuasive communication within the Social Forestry Working Group. However, inconsistencies and unclear messaging persist, leaving some community groups underserved. Moreover, the implementation of the program by LMDH Manglayang Hijau has been suboptimal due to weak communication between program facilitators, forest administrators, and local farmers. The study highlights the need for more coherent and inclusive communication strategies to ensure broader and more effective participation in the Social Forestry program.
Journal Article
Development communication for diffusion of innovation: a case study of Ramgaad mini-hydro project in India
by
Dwivedi, Prasoon
,
Dwivedi, Alka
,
Kumar, Rupesh
in
Adoption of innovations
,
Case studies
,
Communication
2023
The development projects in India are facing the problem of diffusion of innovation and sustainability of developmental projects. The information disseminated in such projects tends to play an important role to motivate the receivers for social change. In the literature, the ineffectiveness of the sender–message–channel–receiver model has been criticized because it does not address the need for two-way communication for the sustainability of the project. This study aims to propose a development communication model for people's participation in sustainability projects. It discusses the case of the Ramgaad mini-hydro project (MHP), one of the most sustainable and successful MHP in Uttarakhand, India, in light of its efficient development communication strategy. The project sites and the beneficiary villages were visited for the study. The project sites and villages were narrowed down with the help of the state energy development agency, Uttarakhand Renewable Energy Development Agency (UREDA). FGDs and semi-structured interviews were conducted to understand the communication process and strategies and their role in sustainability and the success of the project. A three-stage conceptual model of development communication for energy development projects is an outcome of the study. This proposed model comprises three stages such as dissemination, acknowledgment, connection, and introduction of feedback by the receiver to the sender. The study recommends an innovative development communication model for diffusion of innovation and implementation of development projects. This model can help to enhance the sustainability of other development projects all around the world.
Journal Article
Strategy for Improving Competency and Presenting Quality Development News on Indonesian Television Media
2024
Objective: This research aims to investigate the strategies used by media organizations to improve the competence of journalists in the digital era and improve the quality of news delivery and development content. Method: This research uses mixed methods with a sequential strategy explanation approach. The research population consists of television journalists with news segmentation. The research sample consisted of 60 journalists representing national television media. Quantitative data analysis is used in this research using a regression model with SPSS (Statistic Package for the Social Sciences). Results and conclusion: The research results show that (1) organizational support from dependent media turns out to provide professional awards needed by journalists as a form of appreciation; (2) the function of controlling news and mediating problems between journalists and stakeholders also receives high attention from the media crew. Journalists need more independent media organizations to maintain security and support the implementation of the journalist profession; (2) professionally, journalists always do research before reporting, while journalists' communication competence is still weak in articulating and conveying information. Specific competencies for the media industry, journalists are considered to have mastered their profession, especially in presenting news, and writing scientific papers in the field of education, and journalists are adept at writing about history with social orientation competencies; (3) Regarding the quality of development messages, journalists always pay attention to the appropriateness of the type of information journalists convey development policy information to maintain the quality of development messages so that they remain meaningful, journalists try to adapt themselves to their duties to ensure news is more meaningful and factual; (3) news diversity is a concern in presenting news in maintaining the quality of the news, explaining the chronology, paying attention to the relevance of the truth of the information, news written in language that is easy to understand, according to the facts, in favor of the public interest.
Journal Article