Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
506,313
result(s) for
"Consumer goods"
Sort by:
Designing things : a critical introduction to the culture of objects
\"When and why did the turntable morph from playback device to musical instrument? Why have mobile phones evolved changeable skins? How many meanings can one attach to such mundane things as tennis balls? The answers to such questions illustrate this provocative book, which examines the cultural meanings of things and the role of designers in their design and production. Designing Things provides the reader with a map of the rapidly changing field of design studies, a subject which now draws on a diverse range of theories and methodologies - from philosophy and visual culture, to anthropology and material culture, to media and cultural studies.With clear explanations of key concepts - such as form language, planned obsolescence, object fetishism, product semantics, consumer value and user needs - overviews of theoretical foundations and case studies of historical and contemporary objects, Designing Things looks behind-the-scenes and beneath-the-surface at some of our most familiar and iconic objects.\"--pub. website.
Book
Luxury and Pleasure in Eighteenth-Century Britain
This book explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the 18th century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the 18th century. These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the 18th century, played an important part in helping to proclaim personal identities and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new desires. This unparalleled ‘product revolution’ provoked philosophers and pundits to proclaim a ‘new luxury’, one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old. This book is built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. The book traces how this new consumer society of the 18th century and the products first traded, then invented to satisfy it, stimulated industrialisation itself.
eBook
Follow your stuff : who makes it, where does it come from, how does it get to you?
\"Our cellphones, our clothes, our food: all are everyday things we consider essential, but we seldom think of what and who is involved in making them and getting them into our hands. In [this book], ... Kevin Sylvester and business professor Michael Hlinka team up again, this time to tackle the complex dynamics of the global economy, examining the often complex journey of ordinary goods, from production right to our doorsteps\"-- Provided by publisher.
Book
Coordination of production and ordering policies under capacity disruption and product write-off risk: an analytical study with real-data based simulations of a fast moving consumer goods company
Performance impacts of ordering and production control policies in the presence of capacity disruptions are studied on the real-life example of a retail supply chain with product perishability considerations. Constraints on product perishability typically result in reductions in safety stock and increases in transportation frequency. Consideration of the production capacity disruption risks may lead to safety stock increases. This trade-off is approached with the help of a simulation model that is used to compare supply chain performance impacts with regard to coordinated and non-coordinated ordering and production control policies. Real data of a fast moving consumer goods company is used to perform simulations and to derive novel managerial insights and practical recommendations on inventory, on-time delivery and service level control. In particular, for the first time, the effect of ‘postponed redundancy’ has been observed. Moreover, a coordinated production–ordering contingency policy in the supply chain within and after the disruption period has been developed and tested to reduce the negative impacts of the ‘postponed redundancy’. The lessons learned from experiments provide evidence that a coordinated policy is advantageous for inventory dynamics stabilization, improvement in on-time delivery, and variation reduction in customer service level.
Journal Article
Seeding as Part of the Marketing Mix
Seeded marketing campaigns (SMCs) have become part of the marketing mix for many fast-moving consumer goods (FMCG) companies. In addition to making large investments in advertising and sales promotions, these firms now encourage seed agents or microinfluencers to discuss brands with friends and acquaintances to create further value. It is thus critical to understand how an FMCG seeding program interacts with traditional marketing tools when estimating the effectiveness of such efforts. However, the issue is still underexplored. The authors present the first empirical analysis of this question using a rich data set collected on four brands from various European FMCG markets. They combine advertising and sales promotion data from FMCG brand managers with sales and retail variables from market research companies as well as firm-created word-of-mouth variables from SMC agencies. The authors analyze the data using several approaches, confronting challenges of endogeneity and multicollinearity. They consistently find that firm-created word of mouth through SMC programs interacts negatively with all tested forms of advertising but positively with promotional activities. This phenomenon has significant implications for understanding the utility of SMCs and how they should be managed. The analysis implies that SMCs may increase total sales by approximately 3%–18% throughout the campaigns.
Journal Article
Goods or services?
\"Are you a producer or consumer? Do you have a role in your community? This series is filled with real world examples that will teach you about everything from how you might be a producer or a consumer, to what it means to be a good citizen in your community.\"--P. [4] of cover.
Book
From supply chain resilience to supply chain disruption orientation: the moderating role of supply chain complexity
PurposeThis study aims to examine the direct and indirect effects of supply chain resilience enablers on supply chain disruption orientation per supply chain resilience. It conjointly examined the moderation of supply chain complexity on resilience enablers and supply chain resilience. It further detailed the conditional indirect effects of supply chain resilience enablers on supply chain disruption orientations via supply chain resilience at varying levels of supply chain complexity.Design/methodology/approachThis study employed a time-lagged design (three-wave) and self-administered surveys to collect data from the supply chain managers of fast-moving consumer goods firms. A sample of 214 responses was used to test the hypothesized relationships.FindingsThe results showed that supply chain resilience significantly mediated on the relationship between supply chain resilience enablers and supply chain disruption orientation. Further, supply chain complexity positively moderated on supply chain resilience enablers and supply chain resilience. The results also supported the moderated mediated hypothesis.Research limitations/implicationsThis study contributes to prevalent theory and practices in the wake of recent disruptions faced by the firms. It persuades the managers to emphasize on structuring resilient supply chain system to recover from the disruptions and accumulate and incorporate learning gained from the disruptions to strengthen the firm's response management system.Originality/valueThis study attempted to explore the underlying antecedents and consequences of supply chain resilience in Pakistan and established boundary condition effects of supply chain complexity on the proposed relationships. This research complemented and extended the conceits of resource-based and contingent resource-based views.
Journal Article
Smart products, smarter services : strategies for embedded control
\"Billions of smart connected products are changing the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of embedded product intelligence and the impact of smart products on the automotive, wireless, energy, residential and health industries. It considers the transformation of consumer ownership models and privacy issues when smart products continuously monitor consumer behavior. Smart Products, Smarter Services recommends strategies for creating profitable smart ecosystems, product platforms and services\"-- Provided by publisher.
BOOK
Sustainability drivers of fast-moving consumer goods supply chains: a multi-method study
PurposeThis study responds to the calls from the literature on identifying interactions among the sustainable supply chain management (SSCM) drivers, which influence focal firms’ SSCM decisions. It also determines how the effect of SSCM drivers differs across the upstream and downstream supply chains (SCs) entities of fast-moving consumer goods (FMCGs) companies.Design/methodology/approachWe employ a multi-method design encompassing three studies: study 1 (multiple-case study), study 2 (quantitative survey), and study 3 (multiple-criteria decision-making or MCDM modeling).FindingsThe results show that the external drivers such as customer pressure, competition, and supplier pressure and internal drivers such as top management commitment interact to influence the adoption of SSCM practices, and this interaction is diverse across upstream and downstream SC entities of the FMCG sector. The study provides empirical evidence of relationships among the SSCM drivers, which influence SSCM decisions.Originality/valueUnderstanding these interactions will help managers derive strategies to manage the overall SSCM ecosystem and recognize the multiplier effects of upstream to downstream and vice versa.
Journal Article