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"Corporate image"
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A million dollars in change : how to engage your employees, attract top talent, and make the world a better place
Is it possible to change the world one company at a time? Absolutely, and this book will show you how. Whether you're a CEO, a human resources professional, or a leader dedicated to making a difference, A Million Dollars in Change will show you how to help make your company a great place to work by making your community a better place to live. A guide to corporate giving that goes beyond ''checkbook philanthropy,'' the book provides a step-by-step plan for creating a giving program that engages employees and attracts talent to your company while at the same time forging measurable, impactful partnerships with nonprofits that serve your broader community. Drawing on the author's personal experience in creating a groundbreaking program at her own company, this accessible, easy-to-implement guide to corporate social responsibility proves that creating a million dollars in change doesn't have to cost a mint. A Million Dollars in Change highlights the win-win nature of CSR programs: community organizations get much-needed support while companies grow employee engagement and brand visibility. Corporations have an opportunity--and a responsibility--to make an impact on the communities where their employees live and work, but many business leaders, fearing that the process will be expensive and antithetical to their company's bottom line, are deterred from creating community partnerships. A Million Dollars in Change reveals how even small companies with limited budgets can make a measurable difference in their communities and energize their company's culture at the same time.
Book
Impact of environmental CSR on firm’s environmental performance, mediating role of corporate image and pro-environmental behavior
Environmental consciousness has grown over time, and businesses have been increasingly forced to adhere to international treaties and rules. In response to international environmental concerns and increased community expectations for corporate social responsibility (CSR), firms have begun to recognize the importance of environmental protection as part of corporate social responsibility. The present study assumes, based on the Green Theory (GT), that environmental CSR favorably impacts the environmental performance of the organization by using pro-environmental behavior and green corporate image as mediators and CEO’s environmental commitment as moderator. The present study collected data from 314 employees of various international corporations operating in China utilizing a standardized questionnaire and a suitable sampling strategy for empirical investigation. Data were analyzed by using Smart PLS. The findings of this study indicate that environmental CSR has a beneficial effect on a company’s environmental performance. Results also revealed that pro-environmental behavior and green corporate image mediate the association between environmental CSR and the environmental performance of a company. The data also demonstrate that CEO environmental commitment moderates the association between pro-environmental conduct and an organization’s environmental performance. The studies also demonstrated that the CEO’s environmental commitment does not mitigate the association between a company’s green corporate image and its environmental performance. The present study has substantial implications for practice, theory, and management. Based on these findings, this study adds empirical research on environmental CSR and business environmental performance to the existing literature. Environmental CSR initiatives can enhance an organization’s efforts to maintain a positive rapport with its internal and external stakeholders.
Journal Article
News Visibility and Corporate Philanthropic Response: Evidence from Privately Owned Chinese Firms Following the Wenchuan Earthquake
Considerable interest exists regarding the media's influence on corporate reactions, but the link between media visibility and corporate philanthropic response (CPR) is not clear. Natural disasters thus provide an environment that makes visible the general processes relevant to that link. Based on agenda-setting theory, stakeholder theory, and impression-management theory, we propose that corporations that are highly visible in the news media are more likely to engage in CPR and donate more money. We also propose that companies with reputations for irresponsibility or vulnerability strengthen that tendency. Data from Chinese firms after the Wenchuan earthquake on May 12, 2008, and the corresponding empirical results support our hypotheses. This study also shows that CPR is an active conduit for deflecting undesired reputations.
Journal Article
Sustainability-oriented corporate strategy: green image and innovation capabilities
PurposeUnderstanding the role of corporate strategies in sustainability has become a hot topic for scholarly research. Meanwhile, firms strive to innovate and shape their positive image in the contemporary business arena. Past research has ignored investigating whether and how sustainability-oriented corporate strategies could drive innovation and firm image among external stakeholders. To address the said research gap, this paper examines the path through which sustainability-oriented corporate strategy and environmental regulation improve green corporate image and green innovation capabilities (i.e. green process and product innovation).Design/methodology/approachThis study adopted a quantitative survey-based method. The online survey was adopted to collect data from employees working at the managerial level in the equipment manufacturing sector. The data collected from 343 managers that was complete in all aspects was used for empirical analysis using structural equation modeling. Direct and indirect relations were evaluated.FindingsThe findings reveal that sustainability-oriented corporate strategy and environmental regulation drive green innovation and green corporate image. Findings further show that external knowledge adoption underpins these effects of sustainability-oriented corporate strategy and environmental regulation.Originality/valueThe study delivers theoretical and practical understandings of the importance of sustainability-oriented corporate strategies to green corporate image and green innovation capabilities.
Journal Article
Employer brand management : practical lessons from the world's leading employers
\"A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management \"-- Provided by publisher.
Book
Impact of HR practices on corporate image building in the Indian IT sector
HR practices have been always significant for researchers and industries because of the large expansion of the companies in various fields, which requires leaders who can identify and introduce innovative and effective HR practices to utilize and retain human resources for the long period. In the 21st century, there has been tremendous growth in the IT sector all around the world. The Indian IT sector has become globally competitive and high-tech in the rapidly developing Indian economy. Hence, this study was undertaken in the Indian IT sector to identify the impact of HR practices on corporate image building. This paper applied a quantitative research method. Data from 100 respondents were collected with the help of a structured questionnaire to test the hypotheses. Pearson’s correlation coefficient and SPSS 20 software were used for data analysis. The findings of the regression analysis proved that there is a significant relationship between employer branding and corporate image building. The analysis of this study indicates that the IT companies implementing the HR practices based on employer branding and corporate social responsibility get benefits in building the corporate image and give positive results to them. HR practices have a significant relationship with corporate image building.
Journal Article
The vulnerability of corporate reputation : leadership for sustainable long-term value
This book explores the role that reputation plays in the success and failures of companies and their board members. It asserts that reputation should be acknowledged by boards to promote and establish good governance within existing legal and regulatory contexts, allowing organizations to create more 'sustainable' and meaningful results. This book focuses on the traditional topics of reputation risk management, the process of reputation, and reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer. It concludes that reputation is both vulnerable and intangible, but remains a valuable way to create good relationships with critical stakeholders and a useful tool for boards and top executives to set strategies and policies.
Book
What is the role of social media in several overtones of CSR communication? The case of the wine industry in the Southern Italian regions
Purpose
The purpose of this paper is to understand whether the companies most involved in communicating their responsible behaviour externally are those most active on the social media (SM) platform, with a philanthropic purpose rather than strictly aimed at economic aspects.
Design/methodology/approach
The authors, first, assess firms’ efforts on the SM platform using the model proposed by Chung et al. (2014), and, second, the authors analyze the content of messages in order to verify what dimensions of the corporate social responsibility (CSR) they contain. A multivariate modelling has been performed in order to verify whether the wineries that take most care to communicate their responsible behaviour are those that are more involved in the management of Social Network. The wineries’ effort in SM platform was analyzed using the model proposed by Chung et al. (2014), which consider three dimensions named intensity, richness and responsiveness. In order to verify the relationship between the SM effort and their engagement in CSR initiatives, the Probit model has been utilized taking into consideration four CSR dimension (Green CSR, Ethical CSR, Community CSR and Cultural CSR).
Findings
The findings show that wineries most involved in corporate social responsibility initiatives and in the active communication of these initiatives on SM platforms are those that are most active on SM and in particular those that interact most with their web users, triggering in them some reactions that lead to the sharing of content and, therefore, having a significant impact on the dissemination of information through SM.
Research limitations/implications
The main limitations of this study are related to the limited sample size, the time period considered.
Practical implications
This study provides insight and hints into wine entrepreneurs interested in improving the effectiveness of their CSR communication via SM showing the importance of the interactive dimension of SM, in order to reduce scepticism and gain greater credibility on the market.
Originality/value
This study uses four dimensions of the companies’ SM efforts’ built on the basis of a number of variables that are more explicative of the SM engagement.
Journal Article