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"DESIGN Graphic Arts General."
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Graphic design discourse : evolving theories, ideologies, and processes of visual communication
\"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century\"-- Provided by publisher.
Book
Visual communication design : an introduction to design concepts in everyday experience
Where do design principles come from?Are they abstract \"rules\" established by professionals or do they have roots in human experience?And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among.
eBook
The layout book
\"A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications.Offering a huge array of potential layout options and with over 250 colour illustrations from some of the world's leading design studios, this is a uniquely inspiring guide to graphic design. The second edition has also been updated to include interviews with practising designers, as well as new study points to aid readers in their own explorations.Invaluable for design students looking for a better understanding of layout design, and inspiring for working designers, The Layout Book proves itself as a graphic design must-have\"-- Provided by publisher.
Book
Bildsemiotik
Diese Einführung vermittelt in gut verständlicher Weise die theoretischen Grundlagen der drei Bereiche Syntaktik, Semantik und Pragmatik und erläutert dann in exemplarischen, didaktisch aufgebauten Bildanalysen die unterschiedlichen Strategien visuellen Gestaltens.Die wichtigsten Grundbegriffe und die produktivsten Analysemethoden werden nachvollziehbar und anregend dargestellt, ohne dass dabei ihre Komplexität über Gebühr reduziert würde. In ausführlichen Beispielanalysen, insbesondere aus dem Bereich der Werbung, verdeutlichen die Autoren die Anwendung von Grundlagen und Methoden der Bildsemiotik.Die zweite, korrigierte Auflage dieses in Text und Bild konzisen Lehrbuchs ist um zwei aktuelle Modellanalysen erweitert.
eBook
Designing information : human factors and common sense in information design
\"Information Design shows designers in all fields - from user-interface design to architecture and engineering - how to design complex data and information for meaning, relevance, and clarity. Written by a worldwide authority on the visualization of complex information, this full-color, heavily illustrated guide provides real-life problems and examples as well as hypothetical and historical examples, demonstrating the conceptual and pragmatic aspects of human factors-driven information design. Both successful and failed design examples are included to help readers understand the principles under discussion\"-- Provided by publisher.
Book
Graphic design + architecture : a 20th century history : a guide to type, image, symbol, and visual storytelling in the modern world
This innovative, comprehensive work closely examines the relationship between typography, image, symbolism, and the built environment.
eBook
The elements of graphic design : space, unity, page architecture, and type
\"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design\"-- Provided by publisher.
Book
Designing information
\"Information Design shows designers in all fields - from user-interface design to architecture and engineering - how to design complex data and information for meaning, relevance, and clarity. Written by a worldwide authority on the visualization of complex information, this full-color, heavily illustrated guide provides real-life problems and examples as well as hypothetical and historical examples, demonstrating the conceptual and pragmatic aspects of human factors-driven information design. Both successful and failed design examples are included to help readers understand the principles under discussion\"--
eBook
The packaging designer's book of patterns
\"Packaging design is increasingly integral to product development activities and is among the earliest considerations of product designers and brand managers. Packaging design involves the design of the physical shape of the package, the graphic design on that package, and the integration of the packaging process into the production process\"-- Provided by publisher.
Book
Perspectives on contemporary printmaking
This anthology, the first of its kind, presents thirty-two texts on contemporary prints and printmaking written from the mid-1980s to the present by authors from across the world. The texts range from history and criticism to creative writing. More than a general survey, they provide a critical topography of artistic printmaking during the period. The book is directed at an audience of international stakeholders in the field of contemporary print, printmaking and printmedia, including art students, practising artists, museum curators, critics, educationalists, print publishers and print scholars. It expands debate in the field and will act as a starting point for further research.
eBook