Explore the vast range of titles available.

This study investigates how destination fascination influences behavioral intentions to visit film-featured destinations, with destination preference, attachment, and attitude serving as cognitive, affective, and conative mediators. Using attention restoration theory (ART) and the reasonable person model (RPM), a cross-sectional study involving 417 respondents was conducted to examine these relationships. The findings reveal that destination fascination positively impacts destination preference, deepens emotional attachment, and fosters favorable attitudes, significantly enhancing tourists' intentions to visit. This research expands the understanding of films as powerful tools for destination marketing, particularly in domestic tourism, and highlights the importance of leveraging emotional and cognitive factors in promoting tourist destinations. The study contributes to tourism and environmental psychology by exploring destination fascination's intrinsic and extrinsic outcomes, offering valuable insights for destination marketing strategies.

Purpose – Purpose of the study is to build an integrated model of tourist destination advocacy explaining how tourists’ revisit intention is affected by its direct and mediating effects, integrated with destination experience, tourist satisfaction, and destination image. Design/methodology/approach – Data is collected online using a self-administered structured questionnaire tool, and the survey is hosted in a Google Doc. SPSS and SEM-Amos are used to analyze the data (443 samples) after successful data cleaning and outlier elimination. Findings – All of the hypotheses were shown to be true in this investigation, with the exception of two. The findings confirmed that tourists’ destination experiences improve tourists’ satisfaction, destination advocacy and destination image but not destination revisit intention. The likelihood of revisit intention is significantly influenced by destination satisfaction and image. Furthermore, destination satisfaction, destination advocacy and destination image significantly mediate the link between destination experience and revisit intention. Originality/value – This study contributes to the existing literature on consumer behavior in tourist destinations, and would guide practitioners towards effective destination management. Research limitations – Due to the lack of control factors on the relationship between all predecessors, destination revisit intentions, and all of the data gathered from domestic visitors, the current study may have limited the applicability of its findings. Therefore, additional research is necessary to validate these results across a variety of samples in order to draw generalizations.

When addressing the ever-increasing role that social media plays in generating a clear image of the travel destination chosen by tourists, the research and specialty literature tends to be rather limited. Despite an increase in social media-generated content, the process is not yet fully understood, although research suggests the importance of two different factors (i.e., tour-operator-generated content and user-generated content) in influencing destination image formation. In this regard, the present paper aims to examine the most significant factors currently affecting the potential behavior of travelers towards the selection of sustainable destinations. What is more, another purpose of this paper is to explore the effects that tour-operator-generated content and user-generated content have upon the formation of the overall mediating destination image through cognitive and affective destination images. For the current analysis, a structural equation modeling (SEM) method was used in order to test the conceptual model. Data from Shanghai, China (n = 425) were used. The results demonstrate and establish that travel information sources (i.e., tour-operator-generated content and user-generated content) have a positive effect on destination image formation. The analytical results also revealed that in order to select a sustainable destination, travelers are influenced by tour-operator-generated content, as well as by user-generated content, with the effect of the latter being more important and influential. Travelers’ use of social media content has played a key role in the formation of the overall destination image through the mediating effect of cognitive and affective destination images. This research thus provides valuable theoretical and practical implications for academics and practitioners alike, implications which are valuable for the fields of destination marketing and management. Furthermore, practitioners of the management of sustainable destinations can thus make use of the results throughout the entire decision-making process.

Destination image formation is a dynamic process that evolves over time. This study explores how domestic tourists' destination image and its cognitive and affective components change through direct interaction with the destination. By applying mixed methods to two Alpine destinations, changes in image are analysed across several dimensions: attribute-based versus holistic, functional versus psychological, and common versus unique. The findings reveal that domestic tourists often reaffirm their initial beliefs and struggle to articulate perceived changes in destination image. Most modifications in image occur for both first-time and repeat visitors, indicating that many changes from pre-visit to post-visit may be temporary. While some aspects shift towards more psychological and holistic characteristics, others become more defined by functional and attribute-based information. This dynamic suggests a relationship between the perception of incongruity and the gap between pre-visit expectations and actual experiences. Therefore, destination managers and marketers should aim to generate high expectations and develop compelling narratives for image elements that have high ambiguity. Conversely, they should avoid overpromising on elements with low ambiguity to manage visitor satisfaction effectively.

Purpose Mianzi can powerfully influence tourists’ behavior. Compared with product brands, destination brands are more multidimensional, consisting of intangible and tangible elements. Therefore, this paper aims to explore the relationships among the Chinese culture-related variable mianzi, destination product quality, destination service quality, destination brand value, destination brand resonance, destination brand self-congruity and destination overall brand equity. Design/methodology/approach A questionnaire survey was conducted in 2021, yielding 475 valid responses from tourists who had traveled to Hainan, China. Data was analyzed using structural equation modeling. Findings The results showed that mianzi plays a significant role in shopping destination brand equity, and the mianzi effect shapes tourists’ positive perceptions of destination product and service quality. Meanwhile, destination product quality and service quality enhance shopping destinations’ overall brand equity through destination brand value, brand resonance and brand self-congruity. Originality/value This study, focusing on shopping destinations, presents a novel view of brand equity. The research also uncovers influencing factors (e.g. product quality and service quality) that further enrich the destination brand equity model. Finally, findings offer valuable insights for academic research and the practical development of shopping destinations. 购物目的地品牌资产和服务质量 摘要 目的 面子能有力地影响游客的行为。与产品品牌相比, 目的地品牌更加多维, 由无形要素和有形要素构成。因此, 本文旨在探讨与中国文化相关的变量面子、目的地产品质量、目的地服务质量、目的地品牌价值、目的地品牌共鸣、目的地品牌自我一致和目的地整体品牌资产之间的关系。 设计/方法/步骤 2021年对去过中国海南旅游的游客进行问卷调查, 最终获取了 475 份有效问卷。 研究结果 果表明, 结果表明面子在购物目的地品牌资产中发挥着重要作用, 面子效应塑造了游客对目的地产品和服务质量的积极认知。同时, 目的地产品质量和服务质量通过目的地品牌价值、品牌共鸣和品牌自我一致提升了购物目的地的整体品牌资产。 原创性 本研究以购物目的地为重点, 提出了一种新颖的品牌资产观点。研究还发现了一些影响因素（如产品质量和服务质量）, 进一步丰富了目的地品牌资产模型。最后, 研究结果为学术研究和购物目的地的实际发展提供了宝贵的见解。 Valor de marca de los destinos comerciales y calidad de los servicios Propósito Mianzi puede influir poderosamente en el comportamiento de los turistas. En comparación con las marcas de producto, las marcas de destino son más multidimensionales y constan de elementos intangibles y tangibles. Por lo tanto, este artículo pretende explorar las relaciones entre la variable mianzi relacionada con la cultura china, la calidad del producto del destino, la calidad del servicio del destino, el valor de la marca del destino, la resonancia de la marca del destino, la autocongruencia de la marca del destino y el valor general de la marca del destino. Diseño/metodología/enfoque En 2021 se llevó a cabo una encuesta por cuestionario, que arrojó 475 respuestas válidas de turistas que habían viajado a Hainan, China. Los datos se analizaron mediante un modelo de ecuaciones estructurales. Conclusiones Los resultados mostraron que el mianzi desempeña un papel significativo en el valor de marca de los destinos de compras, y que el efecto mianzi determina las percepciones positivas de los turistas sobre la calidad de los productos y servicios del destino. Por su parte, la calidad de los productos y servicios del destino mejora el valor de marca global de los destinos de compras a través del valor de marca del destino, la resonancia de la marca y la autocongruencia de la marca. Originalidad Este estudio, centrado en los destinos de compras, presenta una visión novedosa del valor de marca. La investigación también descubre factores influyentes (por ejemplo, la calidad del producto y la calidad del servicio) que enriquecen aún más el modelo de valor de marca del destino. Por último, los resultados ofrecen valiosas perspectivas para la investigación académica y el desarrollo práctico de los destinos de compras.

Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the destination of Croatia from the perspective of Czech tourists, among whom primary research was conducted using the CAWI method (n = 451). The main CBBE dimensions were extracted using factor analysis and a model with four dimensions (awareness, image, quality and loyalty) was created. The identified attributes explain between 55% and 82% of the variability of a given dimension. Although the study's results follow the published models of CBBETD, the attributes in each dimension and the subdimension in the image dimension reflect the specificities of the destination of Croatia. Thus, the results of this paper extend the economic theory with another model and are also applicable in the field of destination management.

This paper reflects on the results of a survey and aims to illuminate the operations of Destination Development, Management and Marketing Organisations (DDMMOs) by identifying different Key Performance Areas (KPAs), the indicators connected to them, and examining how they influence each other. Various linkages were explored between Enablers and Results performance areas, both within and across these categories. The use of multivariate statistical techniques such as Structural Equation Modelling (SEM), along with Analysis of Variance (ANOVA), chi-square tests, Pearson correlation, and other descriptive statistical methods yielded several insightful findings. The authors developed a research model which operated at an observation level and measured all the latent variables and tested all the hypothetical dependencies. The model investigates causal relationships among variables and understands how each contributes to overall performance. Researchers created a questionnaire using the EFQM framework, which consisted of seven constructs and 72 indicators rated on a Likert scale (1–5). Out of the 141 questionnaires distributed, 128 were considered valid and formed the sample for this research. All respondents were experienced employees/managers of DDMMOs in various roles. The results revealed that Leadership is one of the most valuable functions that DDMMOs can provide, and that when stakeholders trust the DDMMO, they become more efficient. The optimal size and ownership structure should be tailored to the specific needs of the destination, which can also influence how it manages its response. Furthermore, this paper revealed the link between sustainability and performance. The effectiveness of DDMMOs will largely determine the impact on the local economy and society. The research model developed together with the insights revealed is a testament of the practical relevance of this paper.

Purpose The primary purpose of this study is to examine the effects of destination familiarity on consumers’ evaluations (cognitive image) and feelings (affective image) about the destination, leading to their intention to visit. Design/methodology/approach The data for this study were collected through a Web-based survey. Based on a sample of 460 respondents, structural equation modeling was used to test the proposed hypotheses. Findings The results showed that familiarity with a destination not only influences consumers’ cognitive evaluations of the destination but also affects their feelings about it, which translates into their intentions in travelling to the destination. The findings indicate that destination familiarity can enhance consumers’ knowledge about the destination, but more importantly, their affective perceptions can lead to a higher likelihood of visiting a destination. Practical implications The findings provide useful guidance for efficient marketing programs to attract more visitors to a certain tourist destination. Destination marketers must assess the level of familiarity of potential travelers in the development, design and promotion of a destination. This understanding will enable the marketers to more effectively communicate with their target markets and allow them to tailor advertising to different segments of their customers based on their familiarity. Originality/value The majority of previous studies regarding destination familiarity tend to measure the overall familiarity or experiential familiarity (e.g. a comparison between visitors vs non-visitors) without considering consumers’ indirect familiarity with a destination. This study attempts to conceptualize and empirically test the role of destination familiarity on consumers’ cognitive and affective images and intentions. 摘要 Purpose 本研究的主要目的是探讨消费者的目的地熟悉度对其对目的地的评价（认知形象）和感受（情感形象）的影响, 从而得出消费者的旅游意向。 Design/methodology/approach 本研究通过网络调查收集数据, 并以460名受访者为样本, 采用结构方程模型对所提假设进行检验。 Findings 结果表明, 消费者对目的地的熟悉程度不仅会影响消费者对目的地的认知评价, 还会影响他们对目的地的感受, 进而影响他们前往目的地的意愿。研究还发现, 目的地熟悉度可以增强消费者对目的地的认知；更重要的是, 他们的情感感知会使他们前往目的地的可能性有所提高。 Practical implications 研究结果可为开展高效的营销计划提供有益指导, 以吸引更多的游客到特定的旅游目的地。目的地营销人员必须评估潜在游客对目的地的开发、设计和推广方面的熟悉程度；在了解了这些之后, 营销人员方可更有效地与目标市场进行沟通, 并根据各个客户群体不同的熟悉程度对其投放定制化广告。 Originality/value 以往大多数关于目的地熟悉度的研究倾向于测量总体熟悉度或经验熟悉度(例如比较游客与非游客之间的差别), 而不考虑消费者对目的地的间接熟悉程度。本研究试图将目的地熟悉度对消费者认知、情感意象和旅游意向的影响概念化, 并加以实证检验。 Propósito El objetivo principal de este estudio es examinar los efectos de la familiaridad en las evaluaciones de los consumidores (imagen cognitiva) y sentimiento (imagen afectiva) sobre los destinos, y como influye en su intención para visitarlo. Diseño/Metodología/aproximación Los datos de este estudio fueron obtenidos a través de una encuesta web. Apoyado en una muestra de 460 respuestas, se utilizo la modelización de ecuaciones estructurales para testear las hipótesis propuestas. Resultados Los resultados muestran que la familiaridad con el destino no sólo influye en las evaluaciones cognitivas de los consumidores, sino también afecta a los sentimientos de estos, lo que se traslada a sus intenciones de viajar al destino turístico en cuestión. Los resultados indican que la familiaridad con el destino puede mejorar el conocimieto de los consumidores sobre éste, pero lo más importante, es la percepción afectiva, la cual puede liderar una mayor confianza para visitarlo. Implicaciones practicas Los resultados proveen una guía útil en la eficiencia de los programas de marketing para atraer más visitantes a un determinado destino. Los gestores de destinos deben evaluar el nivel de familiaridad de los potenciales viajeros en el desarrollo, diseño, y promoción de un destino. Entender estás cuestiones, hará a los gestores de destino más efectivos en su comunicación con sus mercados objetivos y les permitirá adaptar la publicidad a diferentes segmentos de clientes, en función de su familiaridad. Originalidad/valor La mayoría de estudios previos, respecto a la familiaridad en los destinos, tienden a medir la familiaridad de forma global o experimental (por ejemplo, una comparación entre visitantes y no visitantes) sin considerar el efecto indirecto de la familiaridad con un destino. Este estudio sirve para conceptualizar y empíricamente testar, el papel de la familiaridad del destino en la imágenes e intenciones cognitivas y afectivas de los consumidores.