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Telling the Design Story
When presenting projects in competitive design environments, how you say something is as important as what you’re actually saying. Projects are increasingly complex; designers are working from more sources and can struggle with how to harness this information and craft a meaningful and engaging story from it.Telling the Design Story: Effective and Engaging Communicationteaches designers how to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing and speaking for impact, to creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter-by-chapter exercises, project briefs, and useful guides, this is an essential resource for students and practicing designers alike.
eBook
Portfolio design for interiors
\"Portfolio Design for Interiors teaches the aspiring interior designer how to create a professional quality portfolio. Using real examples of outstanding student portfolios, authors Harold Linton and William Engel demonstrate how to analyze, organize, problem-solve, and convey diverse types of visual and text information in various forms of historic, contemporary, and innovative styles. The text features a robust art program and examples of various presentation applications, including graduate study, employment, scholarships, grants, competitions, and fellowships. This is an accessible and comprehensive resource for students learning professional portfolio design\"-- Provided by publisher.
Book
Design Matters: Portfolios 01
During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer's business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators.
This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
eBook
Design like Apple : seven principles for creating insanely great products, services, and experiences
\"Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--أ®from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders. Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple\"-- Provided by publisher.
Book
The Graphic Designer's Guide to Portfolio Design
This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
eBook
Telling the Design Story
Telling the Design Story: Effective and Engaging Communications teaches designers to craft cohesive and innovative presentations through storytelling.
eBook
Design Matters
During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer's business model.The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount.
eBook
Service design for marketing in construction
PurposeProject execution is dependent upon management support from the firm. The purpose of this paper is to examine the extent to which main contractors and supply chain members design their service provision in order to enhance the service experience. Marketing and service design (SD), theorized in terms of business development management, are examined to assess their effect upon service experience during project execution.Design/methodology/approachAn interpretative methodology was used to identify patterns and significant factors perceived through the lens of business development managers in ten main contractors.FindingsMain contractors provide a systems integration service, yet service provision was found to be limited and was frequently stated as “off the radar.” Clients are realizing sub-optimal value in service experience, and users and other societal stakeholders are realizing sub-optimal value in context during use.Research limitations/implicationsThere is a need to address marketing and SD research to offer prescriptive guidance to practitioners, in particular using knowledge management as lever for improvement.Social implicationsSociety is in receipt of sub-optimal facilities and therefore both socially falls short of meeting well-being and policy goals, and economically under-performs.Originality/valueContributions are made to the marketing and management theory on project markets where selling occurs ahead of provision. Scant support for construction marketing; a lack of the guidance on managing interactions in co-creating value; and the absence of SD among leading main contractors to deliver value had been reported.
Journal Article