Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
77
result(s) for
"Design services-Marketing"
Sort by:
Telling the Design Story
When presenting projects in competitive design environments, how you say something is as important as what you’re actually saying. Projects are increasingly complex; designers are working from more sources and can struggle with how to harness this information and craft a meaningful and engaging story from it.Telling the Design Story: Effective and Engaging Communicationteaches designers how to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing and speaking for impact, to creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter-by-chapter exercises, project briefs, and useful guides, this is an essential resource for students and practicing designers alike.
eBook
Portfolio design for interiors
\"Portfolio Design for Interiors teaches the aspiring interior designer how to create a professional quality portfolio. Using real examples of outstanding student portfolios, authors Harold Linton and William Engel demonstrate how to analyze, organize, problem-solve, and convey diverse types of visual and text information in various forms of historic, contemporary, and innovative styles. The text features a robust art program and examples of various presentation applications, including graduate study, employment, scholarships, grants, competitions, and fellowships. This is an accessible and comprehensive resource for students learning professional portfolio design\"-- Provided by publisher.
Book
Design Matters: Portfolios 01
During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer's business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
eBook
Design like Apple : seven principles for creating insanely great products, services, and experiences
\"Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--أ®from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders. Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple\"-- Provided by publisher.
Book
The Graphic Designer's Guide to Portfolio Design
This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
eBook
Telling the Design Story
Telling the Design Story: Effective and Engaging Communications teaches designers to craft cohesive and innovative presentations through storytelling.
eBook
Design Matters
During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer's business model.The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount.
eBook
Transforming healthcare service environments: a sensory-based approach
PurposeHealthcare service is a process that comprises a series of touchpoints underlying the key facets of service delivery, collectively shaping the users' (i.e. patients, hospital staff, and visitors) experiences. Departing from most sensory studies dedicated to understanding the retail environment and hedonic service, this study focuses on how sensory knowledge can contribute to understanding the sensory-based experiences of hospital users and their interactions with healthcare services at multiple touchpoints.Design/methodology/approachThis study employs a multi-method approach comprising two studies involving semi-structured interviews and a qualitative online survey of past patients.FindingsDrawing upon the user-centered theory, the authors (1) consulted healthcare experts on hospital service touchpoints and standards around medical protocol; (2) explored users' needs, experiences, expectations, and evaluations of healthcare services; and (3) identified the issues and challenges faced by healthcare service users at various service touchpoints. Based on these insights, the authors proposed sensory tactics across healthcare service touchpoints that promote the well-being of major hospital users.Research limitations/implicationsThe proposed sensory tactics require follow-up empirical evidence. Future research could adopt robust methodological designs on healthcare environmental interventions and progress with a transdisciplinary approach to advance this research area.Practical implicationsThe authors' experience-based framework forms the basis of a valuable toolkit for healthcare service management.Originality/valueThis study advances services literature by integrating sense-based marketing knowledge with healthcare service research to understand the dynamic and interactive relationship between hospital users and the environment.
Journal Article