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This book is a key resource on the foundations of Marxist Internet and Digital Media Studies. It presents 16 contributions that show how Marx's analyses of capitalism, the commodity, class, labour, work, exploitation, surplus-value, dialectics, crises, ideology, class struggles, and communism help us to understand the Internet and social media in 21st century digital capitalism.

The debate surrounding the transformation of work at the hands of digital technology and the anxieties brought forth by automation, the sharing economy, and the exploitation of leisure We have been told that digital technology is now threatening the workplace as we know it, that advances in computing and robotics will soon make human labor obsolete, that the sharing economy, exemplified by Uber and Airbnb, will degrade the few jobs that remain, and that the boundaries between work and play are collapsing as Facebook and Instagram infiltrate our free time. In this timely critique, Greg Goldberg examines the fear that work is being eviscerated by digital technology. He argues that it is not actually the degradation or disappearance of work that is so troubling, but rather the underlying notion that society itself is under attack, and more specifically the bonds of responsibility on which social relations depend. Rather than rushing to the defense of the social, however, Goldberg instead imagines the appeal of refusing the hard work of being a responsible and productive member of society.

'Ground-breaking and ambitious' - Nick Srnicek, author of Platform Capitalism Whoever controls the platforms, controls the future. Platform Socialism sets out an alternative vision and concrete proposals for a digital economy that expands our freedom. Powerful tech companies now own the digital infrastructure of twenty-first century social life. Masquerading as global community builders, these companies have developed sophisticated new techniques for extracting wealth from their users. James Muldoon shows how grassroots communities and transnational social movements can take back control from Big Tech. He reframes the technology debate and proposes a host of new ideas, from the local to the international, for how we can reclaim the emancipatory possibilities of digital platforms. Drawing on sources from forgotten histories to contemporary prototypes, he proposes an alternative system and charts a roadmap for how we can get there.

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

\"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it.\"-Jeff Jarvis, author ofWhat Would Google Do \"This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world.\"-Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies-from smartphones to social networks-connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies-strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: •ACCESS-be faster, be easier, be everywhere, be always on •ENGAGE-become a source of valued content •CUSTOMIZE-make your offering adaptable to your customer's needs •CONNECT-become a part of your customers' conversations •COLLABORATE-involve your customers at every stage of your enterprise Rogers explains these five strategies with over 100 cases from every type and size of business-from shoes to news, and software to healthcare. InThe Network Is Your Customer, he shows: •How Apple harnessed a host of collaborators to write apps for its iPhone •How IBM designed a videogame to help sell its enterprise software •How Ford Motors inspired an online community to build brand awareness for its new Fiesta ...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to matchyourcustomers,yourbusiness, andyourobjectives-whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls \"Digital Innovation\" which is sweeping the world. In this powerful book, Webb clearly defines innovation as \"the process of delivering exceptional value through active listening.\" His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital Innovation Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.

As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well understood. Economic Analysis of the Digital Economy explores the economic impact of digitization, with each chapter identifying a promising new area of research. The Internet is one of the key drivers of growth in digital communication, and the first set of chapters discusses basic supply-and-demand factors related to access. Later chapters discuss new opportunities and challenges created by digital technology and describe some of the most pressing policy issues. As digital technologies continue to gain in momentum and importance, it has become clear that digitization has features that do not fit well into traditional economic models. This suggests a need for a better understanding of the impact of digital technology on economic activity, and Economic Analysis of the Digital Economy brings together leading scholars to explore this emerging area of research.

The rapid advances in digital technology have meant that digitised content is now readily available to most people. However content owners and commercial stakeholders face a constant battle to protect their intellectual property and commercial rights. Jude Umeh outlines the issues behind this battle, current solutions to the problem and looks to a future beyond digital rights management. Content creators, law makers and businesses must learn to work together with end-users, in order to harness the fantastic opportunities presented in this book for a step change in global cultural evolution, and a stake in the evolving digital content economy. Aimed at stakeholders in digital content and rights management from: media and entertainment businesses, law & intellectual property protection, information technology & security, regulatory compliance, and consumers of digital content.

Intro -- Contents -- Preface -- Acknowledgments -- How to Read This Book -- PART I: A New Model for Customers in the Digital Age -- CHAPTER 1: The Customer Network Revolution -- CHAPTER 2: Network Science and Lessons for Business -- PART II: Five Strategies to Thrive with Customer Networks -- CHAPTER 3: ACCESS: Be Faster, Be Easier, Be Everywhere, Be Always On -- CHAPTER 4: ENGAGE: Become a Source of Valued Content -- CHAPTER 5: CUSTOMIZE: Make Your Offering Adaptable to Your Customers' Needs -- CHAPTER 6: CONNECT: Become a Part of Your Customers' Conversations -- CHAPTER 7: COLLABORATE: Involve Your Customers at Every Stage of Your Enterprise -- PART III: Leadership and the Customer Network-Focused Organization -- CHAPTER 8: Planning and Executing a Complete Customer Network Strategy -- CHAPTER 9: Creating the Customer Network-Focused Organization -- Self-Assessment: How Networked Is Your Business? -- How to Continue the Conversation Online -- Cases and Examples by Industry -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.