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Why do users engage in digital piracy? The theoretical explanations are particularistic and the empirical findings are fragmented and divergent. Managers and academics have thus had little guidance on how to explain and combat digital piracy. To help fill this gap, the present paper provides a meta-analysis that synthesizes past research and identifies the key drivers of users’ engagement in digital piracy. The findings identify new measures and revise existing strategies to confront the global threat of digital piracy. Effective anti-piracy measures focus on breaking habits, reducing users’ control, suppressing justifications, and changing attitudes. Breaking habits requires technical control strategies such as impeding access to pirate sites, and should be accompanied by legislative demands. Impairing the attractiveness of pirate websites while providing high quality content on legitimate channels weakens illegal users’ perceived control. Enhanced features and functionality of legal products and websites that are easy accessible strengthens legal users’ perceived control. While many existing anti-piracy campaigns foster positive appeals (e.g., supporting the industry), describing the risks and loss of control seem more promising. As for targeting, psychographics provide a better portrait of pirating users than demographics—they appreciate sharing, are innovative, less risk averse, less susceptible to influence, and of lower integrity. Finally, making more legal copies available to users is discouraged. Many studies have investigated why users engage in digital piracy. The theoretical explanations are particularistic, and the empirical findings are fragmented, sometimes divergent, and reveal unexplained variations of effects. Managers and academics have thus had little guidance on how to explain and combat digital piracy. To help fill this gap, the present meta-analysis synthesizes past research on digital piracy and accumulates 1,373 effect sizes from 174 studies collected in 36 countries. The meta-analysis identifies the key drivers of users’ engagement in digital piracy and tests a new, comprehensive model that integrates all prior theoretical perspectives—social influence and control, outcome evaluation, dilemma solving, and reinforcement. The model explains 42%–53% of the variance in digital piracy attitudes, intentions, and behaviors and identifies the reinforcement perspective as the strongest theory. A moderator analysis shows that the influence of key drivers varies with cultural dimensions linked to the theoretical perspectives—individualism moderates social influence and control variables, masculinity moderates dilemma-solving variables, and uncertainty avoidance moderates reinforcement variables. These findings provide guidance for future digital piracy research and also have managerial implications in terms of possible revisions to antipiracy measures. The online appendix is available at https://doi.org/10.1287/isre.2018.0821 .

Telecommunication piracy in Latin America is a complex issue with significant economic, legal, and social dimensions. This book provides a comprehensive analysis of the problem, highlighting the unique challenges faced by developing countries in the telecommunications sector. Our research offers a new perspective on the economic impacts, legal frameworks, and potential solutions to this pervasive issue. Part 1: The Economics of Telecommunication Piracy in Latin America The first section explores the economic drivers of telecommunication piracy. High service prices, low incomes, and the perception of telecommunications as a luxury item contribute to the prevalence of piracy. Part 2: How Criminal Law Can Act as a Catalyst for Economic Changes The second section addresses the legal aspects of telecommunication piracy. In developing countries, many people view piracy as a harmless crime affecting only multinational companies. We explore the role of legal actions in raising the costs for pirates and influencing consumer behavior. Part 3: Conclusion and Possible Solutions The final section synthesizes the insights from the economic and legal analyses, presenting solutions to telecommunication piracy in Latin America. We propose strategies for multinational corporations, governments, and local entities to collaborate in creating a more equitable and sustainable telecommunications market.

Since digital piracy has posed a significant threat to the development of the software industry and the growth of the digital media industry, it has, for the last decade, held considerable interest for researchers and practitioners. This article will propose an integrated model that combines the theory of planned behavior (TPB) and ethics theory, the two theories that are most often used in digital piracy studies. Data were obtained from university students in China, and the model was examined using the structural equation model (SEM). The results show that moral obligation and justice, derived from ethics theories and TPB variables, such as attitude, subjective norms, and perceived behavioral control, influence the behavioral intentions of individuals to commit digital piracy. The attitude of individuals toward digital piracy is also found to be influenced by perceived benefits, perceived risk, and habit.

We partner with a major multinational telecommunications provider to analyze the effect of subscription video-on-demand (SVoD) services on digital piracy. For a period of 45 consecutive days, a group of randomly selected households who used BitTorrent in the past were gifted with a bundle of TV channels with movies and TV shows that could be streamed as in SVoD. We find that, on average, households that received the gift increased overall TV consumption by 4.6% and reduced Internet downloads and uploads by 4.2% and 4.5%, respectively. However, and also on average, treated households did not change their likelihood of using BitTorrent during the experiment. Our findings are heterogeneous across households and are mediated by the fit between the preferences of households in our sample for movies and the content available as part of the gifted channels. Households with preferences aligned with the gifted content reduced their probability of using BitTorrent during the experiment by 18% and decreased their amount of upload traffic by 45%. We also show using simulation that the size of the SVoD catalog and licensing window restrictions limit significantly the ability of content providers to match SVoD offerings to the preferences of BitTorrent users. Finally, we estimate that households in our sample are willing to pay at most $3.25 USD per month to access a SVoD catalog as large as Netflix’s in the United States. Together, our results show that, as a stand-alone strategy, using legal SVoD to curtail piracy will require, at the minimum, offering content much earlier and at much lower prices than those currently offered in the marketplace, changes that are likely to reduce industry revenue and that may damage overall incentives to produce new content while, at the same time, curbing only a small share of piracy. The online appendix is available at https://doi.org/10.1287/mnsc.2017.2875 . This paper was accepted by Chris Forman, information systems.

This article fills a theoretical gap in the literature by incorporating perceived risk theory, equity theory, religiosity theory, social norm theory, and the theory of planned behavior to investigate key factors influencing the movie piracy attitude and intention. This research was conducted using convenience sampling of 327 respondents in Jabodetabek. Data were analyzed using PLS-SEM. Risk, fairness, and intrinsic religiosity have a significant influence on attitude and intention toward movie piracy, while extrinsic religiosity and descriptive norms do not. This research also confirmed the significance of attitude toward the intention of movie piracy. Governments and movie producers should launch communicative social advertisements to emphasize the risk involved when watching pirated movies. The effort needed to produce a movie also should be highlighted. In addition, religious leaders may support the government and movie industry by informing people through religiosity aspect.

Piracy is a significant source of concern facing software developers, music labels, and movie production companies, to name a few. Digital goods producers and government entities argue that there are victims of piracy, whereas pirates may perceive their actions to be victimless. Regarding implications of our research, we extend the theory of planned behavior (TPB) by theorizing that attitudes, subjective norms, and perceived behavioral control could influence perceptions of moral obligations as a consequence of the desire to rationalize unethical behavior. Unlike prior literature, we manipulate the rationalization of moral obligations due to the victimless view toward piracy and show how moral obligations become important determinants of piracy behavior. Accordingly, our demonstrated malleability of morals may be an important path through which individuals are able to continue past behaviors. We also conduct a second study to identify the effect of implementing an educational message from a fictitious software company to exogenously nudge the pirate and influence the impact of perceived moral obligations on intentions to pirate. Our results show that the introduction of an exogenous educational message is an effective piracy mitigation strategy.

Digital piracy is costly to creative economies across the world. Studies indicate that anti-piracy messages can cause people to pirate more rather than less, suggesting the presence of psychological reactance. A gender gap in piracy behavior and attitudes towards piracy has been reported in the literature. By contrast, gender differences in message reactance and the moderating impact of attitudes have not been explored. This paper uses evolutionary psychology as a theoretical framework to examine whether messages based on real-world anti-piracy campaigns cause reactance and whether this effect is explained by gender and pre-existing attitudes. An experiment compares one prosocial and two threatening messages against a control group to analyze changes in piracy intention from past behavior for digital TV/film. Results indicate that the prosocial message has no significant effect, whereas the threatening messages have significantly opposing effects on men and women. One threatening message influences women to reduce their piracy intentions by over 50% and men to increase it by 18%. We find that gender effects are moderated by pre-existing attitudes, as men and women who report the most favorable attitudes towards piracy tend to demonstrate the most polarized changes in piracy intentions. The practical implications of the results are that men and women process threatening messages differently, therefore behavioral change messages should be carefully targeted to each gender. Explicitly, threatening messages may be effective on women, but may have the reverse effect on men with strong favorable attitudes towards the target behavior.

We develop and use an integrated individual-level model to explain the driving forces behind digital piracy (DP) practice in two nations. The proposed model combines the Norm Activation model and Unified Theory of Acceptance and Use of Technology models. This study also explores the effect of culture on intention (INT) to practice DP in two nations: US (individualistic) and India (collectivistic). A survey instrument was used to collect data from 231 US and 331 Indian participants. Use of the integrated model proves to be a powerful and a viable approach to understanding DP across cultures. In each nation, all 10 path coefficients on the research model are statistically significant thereby establishing the fact that personal norm, together with other factors, influences INT to engage in DP, which in turn, may influence the actual practice. The results reveal a support for cross-cultural generalizability and applicability of the proposed model. Culture clearly plays a strong moderating role in two out of the three paths tested. The implications of the findings are discussed.

This paper focuses on segmenting digital movie and TV series pirates and on investigating the effectiveness of piracy-combatting measures i.e., legal and educational strategies, in light of these segments. To address these research objectives, two online studies were conducted. First, 1277 valid responses were gathered with an online survey. Four pirate segments were found based on differing combinations of attitude toward piracy, ethical evaluation of piracy and feelings of guilt. The anti-pirate, conflicted pirate, cavalier pirate, and die-hard pirate can be placed on a continuum of increasing pirating frequency, subjective norm, pirating self-efficacy, habit, and decreasing in perceived harm, respectively. The segments also differ in deontological and teleological orientations. Second, in an experimental mixed design, we find that the educational strategy is more effective than the legal strategy in lowering pirating intentions for the conflicted and cavalier pirate. However, both strategies fail at lowering intentions of the die-hard pirate, although perceived harm and perceived impunity were significantly influenced. These findings offer a more profound understanding of pirate segments and how they react differently to piracy-combatting measures. As a result, better strategies can be developed to control digital piracy.

This paper investigates the growing evidence of research-related misconduct by developing and testing a theoretical framework. We study the deep causes of misconduct by asking whether the perception of an erosion of the core academic values, formally an ideology-based psychological contract breach, is associated with research-related misconduct. We test our framework by examining the use of Sci-Hub and providing empirical evidence that the loss of faith in scientific research sparkles research-related misconduct against publishers. Based on a stratified sample of 2849 academics working in 30 institutions in 6 European countries, we find that ideology-based psychological contract breach explains Sci-Hub usage, also when controlling for other possible motivations. The magnitude of the effect depends on contextual and demographic characteristics. Females, foreign, and tenured scholars are less likely to download papers illegally when experiencing a contract breach of academic values. Our results suggest that policies restoring academic values might also address research-related misconduct.