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This study investigated the discursive strategies used in major speeches in South Africa with distinct socio-political systems, which put nation-building in a central place, making the nation both the context and an analytical unit for the study of nation-building. The research question that needed to be answered was: to what extent does a presidential speech, as a tool, reflect South Africa’s nation-building objectives? This study specifically examined various discursive techniques used in the political language of former President Thabo Mbeki. Two speeches by former President Thabo Mbeki were collected from the GCIS website. A general textual description of the speeches is made in terms of lexis and syntax to uncover the underlying ideology in the speeches. Thematic content analysis was adopted. The analysis was predominantly qualitative, supported by some statistical data, on the assumption that a purely qualitative analysis would not necessarily yield reliable results. The occurrence of linguistic features was presented; each text was transcribed and marked for relevant linguistic features.  The critical discourse analysis revealed that, on a macro-level, the text of the speeches can be viewed as a manifestation of larger socio-political processes within the country. The texts illustrate a type of political speech positioned in a society in transition, as there are references to building a cohesive society, policy implementation, new programs of government, job creation, and poverty alleviation. The speeches did serve as a nation-building tool, as they conveyed the steps undertaken by the South African government to strive towards an inclusive and all-encompassing approach in an effort to achieve nation-building.

While organizations today make extensive use of complex algorithms, the notion of algorithmic accountability remains an elusive ideal due to the opacity and fluidity of algorithms. In this article, we develop a framework for managing algorithmic accountability that highlights three interrelated dimensions: reputational concerns, engagement strategies, and discourse principles. The framework clarifies (a) that accountability processes for algorithms are driven by reputational concerns about the epistemic setup, opacity, and outcomes of algorithms; (b) that the way in which organizations practically engage with emergent expectations about algorithms may be manipulative, adaptive, or moral; and (c) that when accountability relationships are heavily burdened by the opacity and fluidity of complex algorithmic systems, the emphasis of engagement should shift to a rational communication process through which a continuous and tentative assessment of the development, workings, and consequences of algorithms can be achieved over time. The degree to which such engagement is, in fact, rational can be assessed based on four discourse-ethical principles of participation, comprehension, multivocality, and responsiveness. We conclude that the framework may help organizations and their environments to jointly work toward greater accountability for complex algorithms. It may further help organizations in reputational positioning surrounding accountability issues. The discourse-ethical principles introduced in this article are meant to elevate these positioning contests to extend beyond mere adaption or compliance and help guide organizations to find moral and forward-looking solutions to accountability issues.

“Born a Crime: Stories from a South African Childhood” is a bestselling memoir that was written by Trevor Noah, a South African-born comedian of global acclaim. In the book, Noah relives his upbringing in South Africa, when apartheid policies and legislation were designed and harshly implemented to keep the country’s citizens apart based on race and ethnicity. Yet, in relieving this oppressive and traumatic period and proceeding to the 1994 democratic era, Noah applies humor as a storytelling strategy to downplay this harsh period. Hence, this paper adopts the incongruity theory to present the juxtaposition that is evident in the form of surprises and tensions in the narrative, which the readers may find humorous. In addition, the paper draws on Apartheid Studies and Critical Discourse Analysis (CDA) as theoretical frameworks to conduct this qualitative study. CDA is used as a research tool to indicate how a text authored by a comedian from the global south is used to humorously resist political and social power relations. It is found that Noah manages to criticize the segregation that was there in a subtle manner and to educate the audience through humor about socio-economic challenges in the country. Even though his writing is mainly in a language of the global north for possible economic reasons, he draws from the languages of the global south to correctly represent the culture of the South African people he is part of.

This book takes stock of viewing and listening dispositives ? from the emergence of the notion in film studies in the late 1960s under the term 'apparatus' to the more technical and descriptive use that followed.

What is the managerial identity work involved in becoming a “strategist”? Building on a rich, longitudinal set of interviews, we uncover three tactics through which managers mobilize the strategist identity. The self-measurement tactic uses strategy discourse as a normative measuring stick for evaluating the individual as a manager. The self-construction tactic uses strategy discourse as a blueprint for realizing career aspirations. The final self-actualization tactic uses strategy discourse as an emotional basis for crafting meaning into work. We find that strategy discourse can play both disciplinary and emancipatory roles, influenced by managers’ sense of ontological security. The article highlights the importance of social-psychological processes in strategist identity work and discusses implications for the contemporary opening up of strategy and for other similarly loosely structured occupational groups.

Research summary: In this article, we explore how keynote speeches come into being as a staged genre of strategic communication. In our critical discursive analysis of video data on Apple Inc.'s keynote speeches, we demonstrate how keynote speeches are multimodally accomplished through the embodied enactment of four discursive practices: referencing, relating, demarcating, and mystifying. We show how different bodily movements, which we describe as leveling and leaping gestures, systematically contribute to constructing different conceptions of strategy through the enactment of these discursive practices as a staged genre of strategic communication. Our findings contribute to strategy-as-practice research by extending the nascent but growing literature on genres of strategic communication, the strategist's body in the strategy process, and the use of video-based research methods. Managerial summary: Firms increasingly rely on keynote speeches to communicate their strategies. As a result, managers invest more and more time and effort into preparing and rehearsing their keynote speeches. But how do managers communicate strategy in these staged performances? Based on an analysis of Apple Inc.'s keynote speeches, we explore the discursive and bodily patterns that characterize this genre. In doing so, we demonstrate that the coordinated use of bodily movements in keynote speeches is consequential for highlighting different aspects of the communicated strategy. This shows that keynote speeches and other types of public speeches cannot simply be scripted, but require managers to engage in bodily rehearsal and training in order to communicate strategies effectively.

Social entrepreneurship (SE) is perceived as a legitimate and innovative solution to social problems. Yet, when one looks at the literature one finds that the social problems that the SE movement seeks to address and how these problems are identified and defined are not studied. This lack of attention to the defining of social problems in SE has implications for the domain for problems do not exist unless they are recognized and defined, and those that define problems have influence on how these will eventually be addressed. Our paper presents an analysis of framing activities in SE done by the actors involved in the development and promotion of the SE movement. Our analysis reveals that these actors are concerned with creating an ecosystem to support social entrepreneurs. Critical analysis of discourses of these actors reveals a powerful mobilization discourse, one that supports social entrepreneurs as the agents of change. We also find that as the SE movement emerged at the beginning of a cycle of protest against capitalist systems, their framing of SE as system changing of these very systems therefore finds strong resonance with a wide variety of actors.

This paper examines the support for diversity from a moral perspective. Combining business ethics theory with a lens of critical discourse analysis, it reconstructs the debates on the ethicality of three disability inclusion practices—positive discrimination, job adaptations, and voluntary disclosure—drawn from multi-stakeholder interviews in disability-friendly organizations. Discursive resistance to disability inclusion practices, otherwise known to work, arises out of moral beliefs characteristic of an ethic of justice, whereas support is more often informed by an ethic of care. This study contributes to the literature by laying bare how ethics fuel ‘resistance to’ rather than ‘support for’ diversity and inclusion. Like prior studies, it links such resistance to the myth of individual merit, noting that some re-appropriation of an ethic of justice becomes possible when legal awareness around issues of disability is raised in the context of work. In addition, it identifies an ethic of care as holding the greatest potential for fostering workplace inclusion yet cautions for two adverse side effects that may arise when promoting corporate care: the potential of paternalism and the inclination to individualise inherent to wellbeing initiatives.

Research summary: The purpose of this article is to illuminate the role of concepts in strategic sensemaking. Based on a longitudinal real-time study of a city organization, we demonstrate how the concept of \"selfresponsibility\" played a crucial role in strategic sensemaking. We develop a theoretical model that elucidates how strategic concepts are used in meaning-making, and how such concepts may be mobilized for the legitimation of strategic change. Our main contribution is to offer strategic concepts as a missing micro-level component of the language-based view of strategic processes and practices. By so doing, our analysis also adds to studies on strategic ambiguity and advances research on vocabularies. Managerial summary: Our analysis helps to understand the role of strategic concepts, that is, specific words or phrases with established and at least partly shared meanings, in an organization's strategy process. We show how adopting the concept \"self-responsibility\" helped managers in a city organization to make sense of environmental challenges and to promote change. Our analysis highlights how such concepts involve ambiguity that can help managers to establish common ground, but can also hinder implementation of specific decisions and actions if it grows over time. We suggest that under environmental changes, development of new strategic concepts may be crucial in helping managers to collectively deal with environmental changes and to articulate a new strategic direction for the organization.

Purpose - The purpose of this paper is to address the challenges which the concept of halal presents - when attempting to understand how halal-conscious consumers behave and what it takes to maintain an emotive, credible and authentic brand proposition.Design methodology approach - Interpretive phenomenological analysis and syllogisms, as a basis for conceptual metaphor theory and critical discourse analysis, were employed. Evidence supported by discussions and participant observation method, whilst attending Oxford Global Islamic Branding and Marketing Forum, 26-27 July 2010, Saïd Business School, University of Oxford - in addition to the empirical data presented by keynote speakers.Findings - The author asserts that halal-conscious consumers are risk averse, which drives discerning and high-involvement behavioural traits. Furthermore, in the face of this, brand managers are still unclear how far they can push more emotionally led brand messages. Finally, the paper presents a halal decision-making paradigm - as a basis for constructing salient and engaging brands. The halal paradigm is a nub where the perceived importance of halal is brought into the Muslim consciousness. This is a dynamic and cyclical process, whose final verdict is finite and perishable - due to hyper-sensitivity and environmental factors influencing Muslim perceptions of what is halal.Research limitations implications - The models presented synthesise conceptual thinking with primary and secondary data. Further, tests related to specific brands are suggested.Originality value - Whilst the author concurs with the general Islamic principle of halal being the norm and haram as the exception, within the halal paradigm of consumption attached to consumerism, an argument is put forward asserting that this is increasingly being reversed. Furthermore, it is proposed that brand theory could view brands as Muslims.