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The packaging designer's book of patterns
\"Packaging design is increasingly integral to product development activities and is among the earliest considerations of product designers and brand managers. Packaging design involves the design of the physical shape of the package, the graphic design on that package, and the integration of the packaging process into the production process\"-- Provided by publisher.
Book
Store design and visual merchandising
The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is nevertheless firmly grounded in consumer and psychological research. In this respect, Store Design and Visual Merchandising is uniquely positioned compared with books written by artists, architects, and interior designers, which often lack a solid research foundation, and scholarly articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors had drawn on both the recent research literature on shopper marketing and their own extensive experience in marketing consulting and consumer research. Topics covered include the following: goals and relevance of store design; shopper marketing; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional shopping experiences and theming.
eBook
Lanvin : I love you
\"An important monograph on the complete work thus far of Alber Elbaz for Lanvin--one of fashion's most transformative designers working today, who employs mise-en-scènes as a principal way of staging his work. Under the helm of present design director Alber Elbaz, Lanvin is now one of the powerhouses of Paris fashion, and his respectful nod to the origins and founding aesthetic of Lanvin is tempered by an unrivaled, transformative energy that has created a new, youthful audience for the house. One of the pillars of Elbaz's work, apart from staging dynamic runway presentations, is a unique way of presenting his designs in the windows of their flagship stores, most notably in the boutique on the Rue du Faubourg Saint-Honoré. These mise-en-scènes, which change every month, are well regarded as elaborate spectacles unique even in fashion. Seducing passersby into his very distinctive brand of street theater and occasionally employing prominent artists of the day, Elbaz's windows are above all about the clothes, and his designs are given pride of place in a variety of elegant and often playful episodes. The book showcases the fashion and spirit of Lanvin with nearly two hundred compositions, from those shown at their boutiques to one-offs at the Crillon, and as far afield as Art Basel in Miami, as well as unpublished renderings of concepts hand-drawn by Elbaz.\"--from Amazon.com.
Book
Traditional Window Designs of Kirklareli, Turkey
Traditional Window Designs of Kirklareli, Turkey is original research on window design and presents readers the unique culture of Turkey. The theme of this book is based on samples of windows of the late 19th and early 20th century in Kirklareli. A total of 103 homes of traditional style have been observed in the old districts of the city. The windows in these buildings were studied in detail, were photographed and their plan, sectional elevations and views were obtained by scale drawings. Samples from 57 windows that were collected during the research process were selected to be published in this book. Some details are important with their color, with their ornaments and details, with their place in the façade having architectural elements belonging to certain periods, and with carvings of certain symbols. This presentation is a significant step towards creating new designs with respect to cultural continuation and in building protection studies. Thus the book provides a rich illustrated resource for architects, designers and researchers interested in gaining a better understanding of diversity of design characteristics in different neighborhoods of Kirklareli in Turkey. Readers, including students and industry professionals can learn from the lessons provided in this book about unique window design and production.
eBook
Exhibitions and displays : museum design concepts, brand presentation, trade show design
From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.
eBook
Bio-Based Packaging
Bio-Based Packaging Bio-Based Packaging An authoritative and up-to-date review of sustainable packaging development and applications Bio-Based Packaging explores using renewable and biodegradable materials as sustainable alternatives to non-renewable, petroleum-based packaging.
eBook
Visual merchandising
Shows how to build effective visual merchandising presentations. Includes the design principles of emphasis, line, balance, and color. Display arrangements of pyramid, step, zigzag, repetition, and radiation. Design precepts of harmony, contrast, and unity. Special topics include the use of label merchandise in displays, layering, and trend stations. Includes over 100 new displays and demonstrations by several professional visual merchandisers.
Streaming Video
Display lighting
Shows how to effectively use lighting to increase display pulling power. Includes sections on lamps, equipment, special effects, light level, and using light to direct attention. Includes lots of in-store examples.
Streaming Video
Packaging Technology - Fundamentals, Materials and Processes
Packaging is a complex and wide-ranging subject. Comprehensive in scope and authoritative in its coverage, this book provides the ideal introduction and reference for both students and experienced packaging professionals. With its distinguished editors and expert contributors, Packaging technology is a standard text for the packaging industry. The book is designed both to meet the needs of those studying for the Diploma in Packaging Technology and to act as a comprehensive reference for packaging professionals.
eBook
THE IMPACT OF STORE LAYOUT ON CONSUMER BUYING BEHAVIOUR: A CASE OF CONVENIENCE STORES FROM A SELECTED TOWNSHIP IN KWAZULU NATAL
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement designs, shopping environment, shopping behaviour, and operational productivity (Behera & Mishra, 2017). When there is inconsistency in the layout of the store, some clients will abandon that establishment in search of one that delivers faster, more convenient, and better services. Taking a more thoughtful approach to retail layout can pay huge returns in terms of higher sales, customer loyalty, and, ultimately, turnover (Clark, 2003). The overarching study goal was to determine whether independent convenience stores in Kwa Mashu are aware of the effects of store layout on consumer purchasing patterns. To achieve the study's aims, a quantitative study was undertaken at Kwa Mashu convenience stores using self-administered questionnaires. A total sample of 400 respondents participated in the study. Non-probability sampling was used to select the respondents, and convenience sampling was utilized. Following that, conclusions and recommendations were derived from the literature and the study's findings. According to the findings of this survey, consumers have issues with store layout. It was discovered that the appearance of the store, merchandise display, retail atmosphere, in-store service, and accessibility are the key contributors to this pain. As a result, it is recommended that convenience shop owners in Kwa Mashu attend to the above-highlighted areas and ensure that strategies are implemented to assist customers where there is a need.
Journal Article