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Connect : how to use data and experience marketing to create lifetime customers
\"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer.In this \"age of the customer,\" a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives.It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors. \"-- Provided by publisher.
Book
A Cluster Analysis Concerning the Behavior of Enterprises with E-Commerce Activity in the Context of the COVID-19 Pandemic
The planning of activities of e-commerce enterprises and their behavior has been influenced by the emergence of the COVID-19 pandemic. The behavior of e-commerce enterprises has been highlighted at the level of EU countries through an analysis elaborated on four variables: the value of e-commerce sales, cloud computing services, enterprises that have provided training to develop/upgrade the ICT skills of their personnel, e-commerce, customer relationship management (CRM) and secure transactions. Using the hierarchical clustering method, analysis was carried out on these variables to identify certain economic and behavioral patterns of e-commerce activity from 2018 and 2020. The study of the relationships involved in the e-commerce activity of these enterprises is reflected in models of the economic behavior of 31 European states in relation to the targeted variables. The results show that the impacts of the COVID-19 pandemic are strongly manifested in the direction of the evolution of each indicator but differ from one country to another. The trends depend on the level of development and the particularities of each country’s economy in adapting to the repercussions reported in relation to the level of impact of the COVID-19 pandemic. This is highlighted by the significant regrouping of countries in 2020 compared with 2018 in relation to the average values of the indicators. The results show that, in 2020, the most significant percentages of the value of e-commerce sales were recorded in Belgium, Ireland and Czechia, as in 2018. In e-commerce, customer relationship management and secure transactions, Denmark and Sweden were superior in 2020 to the countries mentioned above, which were dominant in 2018. For the other two indicators, Finland and Norway were the top countries included in the analysis in both years. The conclusion supports the continuous model of e-commerce enterprise behavior in order to meet the requirements of online customers.
Journal Article
The essential social media marketing handbook : a new roadmap for maximizing your brand, influence, and credibility
\" It's time to take the fear and frustration out of social media. In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility. Social media changed the world -- and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before -- online video, web audio, teleseminars, and more -- plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world. By using the powerful strategies in The Essential Social Media Marketing Handbook, you will: Jump ahead of the competition. Expand your visibility and influence as a leader in your industry. Increase your expert credibility and create powerful new ways to collaborate. Build your brand into a powerhouse. Maximize your profit-making potential.\" -- Provided by publisher.
Book
Sex, Drugs, and Bitcoin
Cryptocurrencies are among the largest unregulated markets in the world. We find that approximately one-quarter of bitcoin users are involved in illegal activity. We estimate that around $76 billion of illegal activity per year involve bitcoin (46% of bitcoin transactions), which is close to the scale of the U.S. and European markets for illegal drugs. The illegal share of bitcoin activity declines with mainstream interest in bitcoin and with the emergence of more opaque cryptocurrencies. The techniques developed in this paper have applications in cryptocurrency surveillance. Our findings suggest that cryptocurrencies are transforming the black markets by enabling “black e-commerce.”
Journal Article
Trading the measured move : a path to trading success in a world of algos and high-frequency trading
\"A timely guide to profiting in markets dominated by high frequency trading and other computer driven strategiesStrategies employing complex computer algorithms, and often utilizing high frequency trading tactics, have placed individual traders at a significant disadvantage in today's financial markets. It's been estimated that high-frequency traders--one form of computerized trading--accounts for more than half of each day's total equity market trades. In this environment, individual traders need to learn new techniques that can help them navigate modern markets and avoid being whipsawed by larger, institutional players.Trading the Measured Move offers a blueprint for profiting from the price waves created by computer-driven algorithmic and high-frequency trading strategies. The core of author David Halsey's approach is a novel application of Fibonnaci retracements, which he uses to set price targets and low-risk entry points. When properly applied, it allows traders to gauge market sentiment, recognize institutional participation at specific support and resistance levels, and differentiate between short-term and long-term trades at various price points in the market. Provides guidance for individual traders who fear they can't compete in today's high-frequency dominated markets Outlines specific trade set ups, including opening gap strategies, breakouts and failed breakout strategies, range trading strategies, and pivot trading strategies Reveals how to escape institutional strategies designed to profit from slower-moving market participants Engaging and informative, Trading the Measured Move will provide you with a new perspective, and new strategies, to successfully navigate today's computer driven financial markets\"-- Provided by publisher.
Book
Last-mile delivery concepts: a survey from an operational research perspective
In the wake of e-commerce and its successful diffusion in most commercial activities, last-mile distribution causes more and more trouble in urban areas all around the globe. Growing parcel volumes to be delivered toward customer homes increase the number of delivery vans entering the city centers and thus add to congestion, pollution, and negative health impact. Therefore, it is anything but surprising that in recent years many novel delivery concepts on the last mile have been innovated. Among the most prominent are unmanned aerial vehicles (drones) and autonomous delivery robots taking over parcel delivery. This paper surveys established and novel last-mile concepts and puts special emphasis on the decision problems to be solved when setting up and operating each concept. To do so, we systematically record the alternative delivery concepts in a compact notation scheme, discuss the most important decision problems, and survey existing research on operations research methods solving these problems. Furthermore, we elaborate promising future research avenues.
Journal Article
Startupland : how three guys risked everything to turn an idea into a global business
\"Startupland is the story of Zendesk, founded in the kitchen of a Copenhagen loft, and now a 500-person company with customers in 140 countries and one of the hottest companies in Silicon Valley. Zendesk provides customer service software to major clients. Much like Zendesk's mission itself--to remove the friction, the barriers and the mystery in order to make software easier and more approachable--this book removes some of the myths about startups and startup founders. Instead of making things murky and complicated, this book inspires and empowers you to follow your own dream and create your own story. This book makes you want to go out and do something--not just because there's an opportunity in the market, or a path to make money, but because you want to build something that you believe in, are determined to design your own destiny, and understand that what you do matters.While there are books by consultants who tell you how to build businesses, or entrepreneurs now running billion dollar businesses, there are few books from people still in the trenches who acutely remember what it was like. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing\"-- Provided by publisher.
Book
When digital becomes human : the transformation of customer relationships
\"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more\"-- Provided by publisher.
Book
AI in E-Commerce: Application of the Use and Gratification Model to The Acceptance of Chatbots
This study applies and builds on the Use and Gratification (U&G) theory to explore consumer acceptance of applied artificial intelligence (AI) in the form of Chatbots in online shopping in China. Data were gathered via an anonymous online survey from 540 respondents who self-identified as frequent online shoppers and are familiar with Chatbots. The results of the data analysis provide empirical evidence indicating that utilitarian factors such as the “authenticity of conversation” and “convenience”, as well as hedonic factors such as “perceived enjoyment”, result in users having a positive attitude towards Chatbots. However, privacy issues and the immaturity of technology have had a negative impact on acceptance. This paper provides both theoretical and practical insights into Chinese attitudes toward Chatbots and may be of interest to e-commerce researchers, practitioners, and U&G theorists.
Journal Article