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ESPN
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and a near-mystical rapport with its viewers empowers the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine , and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the \"Worldwide Leader in Sports.\" Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.
eBook
ESPN : the making of a sports media empire
\"...ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.\"--Provided by publisher.
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Book on ESPN Looks Behind Its Jolly Image
But ESPN's history hasn't been all Diaper Dandies, Big Mondays, Stuart Scott catch phrases and mirthful ''SportsCenters,'' according to a new book, ''ESPN: The Uncensored History'' (Taylor Publishing), to be published next month. Chris LaPlaca, an ESPN spokesman, said: ''We had some issues in the past. We addressed them whenever they were brought forward. We learned from the experience and it's a much better place today. Contrary to the book's portrayal, ESPN cares very much about its people and over many years has taken many proactive steps to enhance the workplace environment.'' ''I and my family were hurt by my portrayal as a person who doesn't care or isn't sincere about the women who work at ESPN and the family members of ESPN employees,'' [John] Walsh said last night. ''Fortunately, most of my colleagues know me better than the book does, and they know how much I care for them, their careers and their families.''
Newspaper Article
Every town is a sports town : business leadership at ESPN, from the mailroom to the boardroom
\"ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus--a couple of trailers in a dirt parking lot. But as ESPN grew, so did George's status in the company. In fact, Bodenheimer played a major part in making ESPN a daily presence not just here, but all over the world. In this business leadership memoir--written with bestselling author Donald T. Phillips--Bodenheimer lays out ESPN's meteoric rise. This is a book for business readers and sports fans alike\"-- Provided by publisher.
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