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"EXPERIENCE"
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The experience – economy revisited: an interdisciplinary perspective and research agenda
Purpose
The marketing literature uses five different experience terms that are supposed to represent different streams of research. Many papers do not provide a definition, most of the used definitions are unclear, the different experience terms have similar dimensionality and are regularly used interchangeably or have the same meaning. In addition, the existing definitions are not adequately informed from other disciplines that have engaged with experience. This paper aims to build a comprehensive conceptual framework of experience in marketing informed by related disciplines aiming to provide a more holistic definition of the term.
Design/methodology/approach
This research follows previously established procedures by conducting a systematic literature review of experience. From the approximately 5,000 sources identified in three disciplines, 267 sources were selected, marketing (148), philosophy (90) and psychology (29). To address definitional issues the analysis focused on enlightening four premises.
Findings
This paper posits that the term brand experience can be used in all marketing-related experiences and proposes four premises that may resolve the vagaries associated with the term’s conceptualization. The four premises address the what, who, how and when of brand experience and aim to rectify conceptual issues. Brand experience is introduced as a multi-level phenomenon.
Research limitations/implications
The suggested singular term, brand experience, captures all experiences in marketing. The identified additional elements of brand experience, such as the levels of experience and the revision of emotions within brand experience as a continuum, tempered by repetition, should be considered in future research.
Practical implications
The multi-level conceptualization may provide a greater scope for dynamic approaches to brand experience design thus providing greater opportunities for managers to create sustainable competitive advantages and differentiation from competitors.
Originality/value
This paper completes a systematic literature review of brand experience across marketing, philosophy and psychology which delineates and enlightens the conceptualization of brand experience and presents brand experience in a multi-level conceptualization, opening the possibility for further theoretical, methodological and interdisciplinary promise.
Journal Article
Adverse and benevolent childhood experiences in Posttraumatic Stress Disorder (PTSD) and Complex PTSD (CPTSD): implications for trauma-focused therapies
There is very little work on the role of positive or benevolent childhood experiences and how such events might offer protection from the insidious effects of adverse experiences in childhood or later in life.
We set out to test, using latent variable modelling, whether adverse and benevolent childhood experiences could be best described as a single continuum or two correlated constructs. We also modelled the relationship between adverse and benevolent childhood experiences and ICD-11 PTSD and Complex PTSD (CPTSD) symptoms and explored if these associations were indirect via psychological trauma.
Data were collected from a trauma-exposed sample (N = 275) attending a specialist trauma care centre in the UK. Participants completed measures of childhood adverse and benevolent experiences, traumatic exposure, and PTSD and CPTSD symptoms.
Findings suggested that adverse childhood experiences operate only indirectly on PTSD and CPTSD symptoms through lifetime trauma exposure, and with a stronger effect for PTSD. Benevolent childhood experiences directly predicted only CPTSD symptoms.
Benevolent and traumatic experiences seem to form unique associations with PTSD and CPTSD symptoms. Future research is needed to explore how benevolent experiences can be integrated within existing psychological interventions to maximise recovery from traumatic stress.
Journal Article
From ordinary to extraordinary: A framework of experience types
Understanding the nature of, and how to design, structured experiences has become an increasingly salient topic for academics and professionals over the past two decades. Despite the rise in interest in experiences, the related academic literature is fragmented and often atheoretical. To address this situation, this article presents a framework of experiences-including construct definitions and propositions-to help guide the research and design experiences. The framework considers the realm of all possible experiences from subconscious to conscious and subdivides conscious experiences into ordinary and extraordinary dimensions. The framework further classifies extraordinary experiences as memorable, meaningful, and transformational. The distinction between the classes of extraordinary experiences are based on key characteristics of emotion, discovery, and change.
Journal Article
The power of moments : why certain experiences have extraordinary impact
\"While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?\"--Dust jacket flap.
Book
Beyond the Strong Five: The Effect of Sense, Think, Feel, Act, and Relate Experience on Customer Experience Value
Understanding and effectively addressing the five key customer experience dimensions - sense, think, feel, act, and relate - is crucial for businesses to deliver exceptional experiences that drive customer satisfaction, loyalty, and long-term success. In parallel, adding to the scope of customer experience research, experiential marketing concepts and experience dimensions (sense experience, think experience, feel experience, act experience, and relate experience) are increasingly gaining momentum and attraction. However, regardless of the existing understanding in these areas, limited information and ideas are known concerning the effect of these experience dimensions on customer value, including functional value, economic value, and social value, as investigated in this paper. A model and associated set of prepositions that details the experience dimensions and their effects on customer value was developed to address these issues. A total of 415 respondents were selected from ten regions using stratified and convenient sampling to complete the survey. The study adopted a positivistic paradigm followed by a quantitative research approach. The collected data was analysed using structural equation modelling with Amos software. The empirical results reveal that the experience dimensions have a strong positive influence and relationship with customer value. This paper concludes by outlining key recommendations and managerial implications from the study results
Journal Article
Relationships between Food Production Experience and the Behavior, Attitude, and Knowledge of Dietary Recommendations among Japanese Adults: A Cross-Sectional Study
The Japanese Ministry of Agriculture, Forestry, and Fisheries proposed to educate more people in food production as one of the objectives of the Basic Plan for Food and Nutrition Education Promotion. This cross-sectional study aims to elucidate the relationship between food production experience (agricultural, forestry, and fishery experiences) and the behavior, attitude, and knowledge of dietary recommendations among Japanese adults. This study was conducted using data obtained from the “Survey on Dietary Habits and Agriculture, Forestry, and Fishery Experiences (2019)”. This survey was conducted by mailing paper questionnaires to respondents aged 20–69 years living in 17 regions across Japan. The independent variable was food production experience. The dependent variables were each of the 13 goals of the dietary guidelines in Japan, the total score for adherence to the 13 items (low scores indicate good adherence), adherence to a Japanese-style diet, and four items on the attitude and knowledge of dietary recommendations. I also examined the association between the point in life the food production experience occurred and the above outcomes. The data obtained from 3461 participants aged 20 to 69 years were used for multivariate logistic and linear regression analyses. Food production experience was positively associated with an improved behavior, attitude, and knowledge of dietary recommendations among adults in Japan. The study found a strong relationship with food production experiences in adulthood.
Journal Article