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Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman'sStrategic Management: A Stakeholder Approachand the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008-2010, CSR has again become a focus for evaluating corporate behavior. First published in 1953, Howard R. Bowen'sSocial Responsibilities of the Businessmanwas the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility.This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.

The Change Laboratory is a method for formative intervention in work communities that supports this kind of organizational learning. It is a path breaker in the area of work place learning due to its strong theoretical and research basis and the way that it integrates the change of organizational practices and individuals' learning. It provides a way to develop practitioners' transformative agency and capacity for creating and implementing new conceptual and practical tools for mastering their joint activity.

How can you create meaningful connections with customers in the digital space?  The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it's more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels.  Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. * Shows businesses how they can better understand and engage with customers digitally * Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy * Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements * Establishes a clear framework for analysing and applying the right strategy for your digital engagement                                                                                                Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won't cut it. With Affected, you'll find the tools and techniques you need to find your customers where they are.

Become a Cisco security specialist by developing your skills in network security and explore advanced security technologies Key Features * Enhance your skills in network security by learning about Cisco's device configuration and installation * Unlock the practical aspects of CCNA security to secure your devices * Explore tips and tricks to help you achieve the CCNA Security 210-260 Certification Book Description With CCNA Security certification, a network professional can demonstrate the skills required to develop security infrastructure, recognize threats and vulnerabilities to networks, and mitigate security threats. The CCNA Security 210-260 Certification Guide will help you grasp the fundamentals of network security and prepare you for the Cisco CCNA Security Certification exam. You'll begin by getting a grip on the fundamentals of network security and exploring the different tools available. Then, you'll see how to securely manage your network devices by implementing the AAA framework and configuring different management plane protocols. Next, you'll learn about security on the data link layer by implementing various security toolkits. You'll be introduced to various firewall technologies and will understand how to configure a zone-based firewall on a Cisco IOS device. You'll configure a site-to-site VPN on a Cisco device and get familiar with different types of VPNs and configurations. Finally, you'll delve into the concepts of IPS and endpoint security to secure your organization's network infrastructure. By the end of this book, you'll be ready to take the CCNA Security Exam (210-260). What you will learn * Grasp the fundamentals of network security * Configure routing protocols to secure network devices * Mitigate different styles of security attacks using Cisco devices * Explore the different types of firewall technologies * Discover the Cisco ASA functionality and gain insights into some advanced ASA configurations * Implement IPS on a Cisco device and understand the concept of endpoint security Who this book is for CCNA Security 210-260 Certification Guide can help you become a network security engineer, a cyber security professional, or a security administrator. You should have valid CCENT or CCNA Routing and Switching certification before taking your CCNA Security exam.

Microsoft OMS is a one stop IT management solution used to gain visibility and control over hybrid environments with simplified operations management and security. With Microsoft-based solutions in Azure, OMS helps organizations make the most of their IT investments. This book offers practical and hands-on recipes to gather real-time.

The latest volume of Advances in Entrepreneurship, Firm Emergence and Growth examines many questions regarding growth. What decisions and designs of the entrepreneur lead to growth? What are the beginning stages of growth? Are there differences in what drives high growth entrepreneurship versus slower growth entrepreneurship? Are new firms adopting novel approaches to growth? How do growth rates and patterns change over the life of the firm? What policies, infrastructure, and capabilities are necessary to for entrepreneurial regional growth at the macro level? What are the foundational components necessary for growth across all levels of entrepreneurship?

Harold Kerzner's essential strategies on measuring project management performance With the growth of complex projects, stakeholder involvement, and advancements in visual-based technology, metrics and KPIs (key performance indicators) are key factors in evaluating project performance. Dashboard reporting systems provide accessible project performance data, and sharing this vital data in a concise and consistent manner is a key communication responsibility of all project managers.  This third edition of Kerzner's groundbreaking work, Project Management Metrics, KPIs, and Dashboards: A Guide to Measuring and Monitoring Project Performance, helps functional managers gain a thorough grasp of what metrics and KPIs are and how to use them. Plus, this edition includes new sections on processing dashboard information, portfolio management PMO and metrics, and BI tool flexibility.  Offers comprehensive coverage of the different dashboard types, design issues, and applications Provides full-color dashboards from some of the most successful project management companies, including IBM, Microsoft, and others Aligns with PMI's PMBOK® Guide and stresses value-driven project management PPT decks are available by chapter and a test bank will be available for use in seminar presentations and courses Get ready to bolster your awareness of what good metrics management really entails today-and be armed with the knowledge to measure performance more effectively.

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

This volume of Research in Global Strategic Management, the first under the new editorship of William Newburry, provides new perspectives on headquarters-subsidiary relationships in the context of the contemporary multinational corporation.

The first and only edited volume on the anthropology of corporate social responsibility. Offers a critical, comprehensive overview charting the anthropological contribution to the analysis of corporate social responsibility. Draws together work of key thinkers/anthropologists working on corporate social responsibility. Brings together ethnographic case studies of CSR in practice from diverse localities across the global and across various sectors and industries from mining, oil and gas, to cosmetics and apparel.