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Mastering e-Business
e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
Organization – analyzes how organizations and their processes are structured to achieve strategic goals
Architecture – explains the high level design of advanced information systems to describe how e-Business functions
Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
Paul Grefen is a Professor at the School of Industrial Engineering at Eindhoven University of Technology, the Netherlands. He has a rich background in research in information systems and e-business, cooperating with industry and academia. He has published many international journal and conference papers and several books.
1. Introduction 2. An e-Business Classification Space 3. The BOAT Framework 4. Business Aspect 5. Organization Aspect 6. Architecture Aspect 7. Technology Aspect 8. BOAT as an Analysis Instrument 9. Concluding Remarks
eBook
E-business : higher education and intelligence applications
This title provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: 'Higher Education and Digital Economy Development', 'Artificial Intelligence in E-Business', and 'Business Intelligence Applications'. Chapters focus on China's higher education in e-commerce, digital economy development, natural language processing applications in business, Information Technology Governance, Risk and Compliance (IT GRC), business intelligence, and more.
Book
Click.ology : what works in online shopping and how your business can use consumer psychology to succeed
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals: *Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store *Why having a centrally positioned search box aids navigation and increases sales *Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behaviour, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.
eBook
Click millionaires : work less, live more with an internet business you love
Teaches the design principles that can be used to launch an online business that can be fulfilling and enjoyable.
BOOK
Web data management
\"The Internet and World Wide Web have revolutionized access to information. Users now store information across multiple platforms from personal computers, to smartphones, to Web sites such as YouTube and Picasa. As a consequence, data management concepts, methods, and techniques are increasingly focused on distribution concerns. That information largely resides in the network, as do the tools that process this information. This book explains the foundations of XML, the Web standard for data management, with a focus on data distribution. It covers the many facets of distributed data management on the Web, such as description logics, that are already emerging in today's data integration applications and herald tomorrow's semantic Web. It also introduces the machinery used to manipulate the unprecedented amount of data collected on the Web. Several \"Putting into Practice\" chapters describe detailed practical applications of the technologies and techniques. Striking a balance between the conceptual and the practical, the book will serve as an introduction to the new, global, information systems for Web professionals as well as for master's level courses\"-- Provided by publisher.
Book
End-to-End e-business Transaction Management Made Easy
This IBM Redbooks publication will help you install, tailor, and
configure the new IBM Tivoli Monitoring for Transaction Performance
Version 5.2, which will assist you in determining the business
performance of your e-business transactions in terms of
responsiveness, performance, and availability.The major enhancement in Version 5.2 is the addition of
state-of-the-art industry strength monitoring functions for J2EE
applications hosted by WebSphere Application Server or BEA
Weblogic. In addition, the architecture of Web Transaction
Monitoring (WTP) has been redesigned to provide for even easier
deployment, increased scalability, and better performance. Also,
the reporting functions has been enhanced by the addition of ETL2s
for the Tivoli Enterprise Date Warehouse.This new version of IBM Tivoli Monitoring for Transaction
Performance provides all the capabilities of previous versions of
IBM Tivoli Monitoring for Transaction Performance, including the
Enterprise Transaction Performance (ETP) functions used to add
transaction performance monitoring capabilities to the Tivoli
Management Environment (with the exception of reporting through
Tivoli Decision Support). The reporting functions have been
migrated to the Tivoli Enterprise Date Warehouse environment.Please note that the additional material referenced in the text is not available from IBM.
eBook
