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Click.ology : what works in online shopping and how your business can use consumer psychology to succeed
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals: *Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store *Why having a centrally positioned search box aids navigation and increases sales *Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behaviour, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.
eBook
E-business : higher education and intelligence applications
This title provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: 'Higher Education and Digital Economy Development', 'Artificial Intelligence in E-Business', and 'Business Intelligence Applications'. Chapters focus on China's higher education in e-commerce, digital economy development, natural language processing applications in business, Information Technology Governance, Risk and Compliance (IT GRC), business intelligence, and more.
Book
End-to-End e-business Transaction Management Made Easy
This IBM Redbooks publication will help you install, tailor, and
configure the new IBM Tivoli Monitoring for Transaction Performance
Version 5.2, which will assist you in determining the business
performance of your e-business transactions in terms of
responsiveness, performance, and availability.The major enhancement in Version 5.2 is the addition of
state-of-the-art industry strength monitoring functions for J2EE
applications hosted by WebSphere Application Server or BEA
Weblogic. In addition, the architecture of Web Transaction
Monitoring (WTP) has been redesigned to provide for even easier
deployment, increased scalability, and better performance. Also,
the reporting functions has been enhanced by the addition of ETL2s
for the Tivoli Enterprise Date Warehouse.This new version of IBM Tivoli Monitoring for Transaction
Performance provides all the capabilities of previous versions of
IBM Tivoli Monitoring for Transaction Performance, including the
Enterprise Transaction Performance (ETP) functions used to add
transaction performance monitoring capabilities to the Tivoli
Management Environment (with the exception of reporting through
Tivoli Decision Support). The reporting functions have been
migrated to the Tivoli Enterprise Date Warehouse environment.Please note that the additional material referenced in the text is not available from IBM.
eBook
Click millionaires : work less, live more with an internet business you love
Teaches the design principles that can be used to launch an online business that can be fulfilling and enjoyable.
BOOK
Web data management
\"The Internet and World Wide Web have revolutionized access to information. Users now store information across multiple platforms from personal computers, to smartphones, to Web sites such as YouTube and Picasa. As a consequence, data management concepts, methods, and techniques are increasingly focused on distribution concerns. That information largely resides in the network, as do the tools that process this information. This book explains the foundations of XML, the Web standard for data management, with a focus on data distribution. It covers the many facets of distributed data management on the Web, such as description logics, that are already emerging in today's data integration applications and herald tomorrow's semantic Web. It also introduces the machinery used to manipulate the unprecedented amount of data collected on the Web. Several \"Putting into Practice\" chapters describe detailed practical applications of the technologies and techniques. Striking a balance between the conceptual and the practical, the book will serve as an introduction to the new, global, information systems for Web professionals as well as for master's level courses\"-- Provided by publisher.
Book
Pushing the Digital Frontier
Intro -- Contents -- Foreword -- Acknowledgments -- Editors' Note -- Introduction -- The Digital Economy and \"Black Diamond Management -- Leveraging E-Business in a Networked Economy -- Leveraging Old Economy Fundamentals for the New World -- Regulatory Issues in E- Commerce -- Rebalancing Management in the Emerging E- Marketspace: From Control to Leadership -- Growing Pains: The Precarious Relationship between Offline Parents and Online Offspring -- Managing the Emerging Technology -- Evaluations and Metrics for the E- World -- Competencies and Capabilities: Staffing the E- Business -- Linking Business Imperatives to Human Capital Strategies: The Case of Encyclopedia Britannica -- Personalization in the New Digital Environment -- Collaborative Commerce: The Agile Virtual Enterprise Model -- E-Learning Solutions: Aligning Critical Development Factors -- E-Government: An Executive Road Map to the Digital Frontier -- About the Contributors -- Index.
eBook
E-business management : integration of Web technologies with business models
This text contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and academic research made possible by the recent rapid advances in the applications of e-business technology. The book should help graduate students, researchers, and practitioners understand major e-business developments, how they will transform businesses, and the strategic implications to be drawn.
eBook