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"Festivals Korea."
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Pusan International Film Festival, South Korean Cinema and Globalization, The
This book is the first book-length study of a non-Western film festival. While studies of film festivals were still relatively uncommon in the 1990s, the new millennium has seen a growing academic interest in these festive events where culture often goes hand in hand with commerce. Recently, a variety of articles, book chapters, monographs and dissertations have been devoted to various aspects of the film festival phenomenon. However, very little primary empirical research has been conducted to date on non-Western film festivals. Therefore, this project is original and timely and will complement existing publications, without duplicating any. This project argues that the initiation, development and growth of the Pusan International Film Festival need to be understood as the result of a productive tension between the demands of the local, the national, and the regional, and the festival’s efforts to serve these different constituencies. The book also reflects the complexities brought about by the rapid transformation of the South Korean film industry which has striven to reach out to the global market since the late 1990s by closely looking at the first international film festival, PIFF in South Korea. As this book focuses upon PIFF’s vital role in linking with its national and regional film industries, it will offer a fresh perspective towards the existing discussions on the “Korean Wave” in the Asian region. Drawing on a wide range of primary materials and exclusive interviews, the book offers a unique and original perspective on the film festival phenomenon that will be of use to scholars of East Asian cinema, transnational media flows, and contemporary Asian culture more broadly.
eBook
Korean celebrations : festivals, holidays and traditions
Introduces Korea's colorful festivals, family celebrations, and holidays.
Book
The Assessment Model for Cultural Festival Budgets
The purpose of this study is to develop local cultural festivals by providing an effective model for objectively evaluating the tourism events, so that public agencies can allocate the budget in the light of accurate information. It establishes model from analyzing the five cultural
festivals in Korea by measuring the evaluation variables and using them as coefficients. This study also provides local governments with objective data to make better decisions when allocating the annual budgets of the cultural festivals. To achieve this, three types of value variables were
investigated from industry professionals, Korean/foreign visitors, and local residents. The authors examined the model from the viewpoint of the public officials in charge of budgeting for the festivals. The contribution of this study is that it can be applied to the postevaluation of public
tourism projects, and it can also be useful for applying the results to managerial decision making for the future planning of cultural tourism events.
Journal Article
Assimilating Seoul
Assimilating Seoul, the first book-length study written in English about Seoul during the colonial period, challenges conventional nationalist paradigms by revealing the intersection of Korean and Japanese history in this important capital. Through microhistories of Shinto festivals, industrial expositions, and sanitation campaigns, Todd A. Henry offers a transnational account that treats the city’s public spaces as \"contact zones,\" showing how residents negotiated pressures to become loyal, industrious, and hygienic subjects of the Japanese empire. Unlike previous, top-down analyses, this ethnographic history investigates modalities of Japanese rule as experienced from below. Although the colonial state set ambitious goals for the integration of Koreans, Japanese settler elites and lower-class expatriates shaped the speed and direction of assimilation by bending government initiatives to their own interests and identities. Meanwhile, Korean men and women of different classes and generations rearticulated the terms and degree of their incorporation into a multiethnic polity. Assimilating Seoul captures these fascinating responses to an empire that used the lure of empowerment to disguise the reality of alienation.
eBook
Illusive utopia
No nation stages massive parades and collective performances on the scale of North Korea. Even amid a series of intense political/economic crises and international conflicts, the financially troubled country continues to invest massive amounts of resources to sponsor unflinching displays of patriotism, glorifying its leaders and revolutionary history through state rituals that can involve hundreds of thousands of performers. Author Suk-Young Kim explores how sixty years of state-sponsored propaganda performances—including public spectacles, theater, film, and other visual media such as posters—shape everyday practice such as education, the mobilization of labor, the gendering of social interactions, the organization of national space, tourism, and transnational human rights. Equal parts fascinating and disturbing, Illusive Utopia shows how the country's visual culture and performing arts set the course for the illusionary formation of a distinctive national identity and state legitimacy, illuminating deep-rooted cultural explanations as to why socialism has survived in North Korea despite the fall of the Berlin Wall, the collapse of the Soviet Union, and China's continuing march toward economic prosperity. With over fifty striking color illustrations, Illusive Utopia captures the spectacular illusion within a country where the arts are not only a means of entertainment but also a forceful institution used to regulate, educate, and mobilize the population.
eBook
A comparative study on folk sports inheritance in China and South Korea: Influencing factors and mediating roles
This study investigates the similarities and differences in the factors influencing folk sports inheritance in China and South Korea, providing a theoretical foundation for fostering bilateral learning and collaboration in this field. The research employs a five-dimensional framework—Inheritance Subject, Inheritance Object, Inheritance Intermediary, Inheritance Environment, and Inheritance Effect—comprising 32 observed variables. Surveys were conducted among 336 Chinese and 331 Korean folk sports participants, organizers, and researchers, with data analyzed using SPSS and AMOS software. The findings indicate a consistent influence of these dimensions on folk sports inheritance in both countries. Specifically, the Inheritance Object, Inheritance Intermediary, and Inheritance Environment positively affect the Inheritance Subject, which, in turn, directly enhances the Inheritance Effect. Furthermore, the Inheritance Subject plays a crucial mediating role within the inheritance system, linking the Inheritance Object, Inheritance Intermediary, and Inheritance Environment while facilitating the realization of the Inheritance Effect. Despite these shared structural influences, notable differences exist in the inheritance processes of folk sports in China and South Korea. South Korea demonstrates strengths in recognizing and cultivating inheritors, establishing institutional frameworks, and developing a sustainable inheritance ecosystem, whereas Chinese folk sports inheritors exhibit superior technical proficiency. This study contributes to the theoretical discourse on folk sports inheritance by highlighting the mediating role of the Inheritance Subject and offering strategic insights for sustaining folk sports traditions in both countries.
Journal Article
Investigation on Festival Consumption Promotion Mechanism in the Post-Pandemic Period: The Case of the Qingdao International Beer Festival
As governments in various countries and regions issue tourism-friendly policies in the post-pandemic period, the voices for tourism consumption recovery and innovative transformation have attracted great attention. Many scholars, experts and industry professionals in the field of festivals are actively exploring efficient solutions for festival marketing and sustainability. It is worth rethinking tourists’ consumption psychology and perceived image regarding exiting festival products as well as the antecedents that affect festival loyalty. The Qingdao International Beer Festival, as one of the most influential festivals in China, was selected as the research case for this study. The main goal of this study was to investigate festival consumption promotion mechanisms by proposing a conceptual framework in which the associations between destination familiarity, product familiarity and loyal intentions (re-patronage and recommendation) were examined with mediators of overall festival image, perceived value and overall satisfaction. The moderating role of visitor involvement in the proposed framework was also adequately demonstrated. Moreover, the causal recipes for loyalty intentions have also been identified by employing a fuzzy-set qualitative comparative analysis (fsQCA) and a necessary condition analysis (NCA). The research findings are expected to provide a significant reference for the recovery and improvement in competitiveness of the entire festival industry.
Journal Article
Animal Welfare and Policy Reforms for Korean Traditional Bull Fighting: Harmonizing Traditions with Animal Rights
This study examines the welfare conditions, legal ambiguities, and economic inefficiencies inherent in Korea's traditional bullfighting practices. The study analyzes field data collected during 2025 (February-June), covering 131 contests across six venues, collected by the Animal Liberation Wave (ALW); the results reveal pervasive welfare violations, as evidenced by high avoidance (41.2%) and injury (62.3%) rates among bulls, alongside notable physiological and behavioral stress markers. From a legal perspective, the Animal Protection Act of Korea displays a core inconsistency: it prohibits cruelty to animals yet exempts bullfighting on cultural grounds, thereby compromising legal coherence and undermining welfare standards. Public opinion surveys further demonstrate declining societal support, particularly among younger and urban populations. Comparative cases from Spain, Mexico, and the European Union illustrate alternatives and possible reforms that may preserve cultural identity while eliminating harm against animals. Accordingly, this study proposes a phased policy framework comprising immediate welfare oversight, gradual redirection of subsidies toward humane cultural programs, and legislative amendment to remove the exemption clause. Ultimately, this study contends that harmonizing Korea's cultural heritage with international welfare norms is both ethically significant and legally necessary, offering a model for culturally sensitive reform in the global context.
Journal Article