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Tradition is live and alive! The consumer experience in São João Festival in Campina Grande, Paraíba State
Objective: The aim of the current article is to describe the consumer experience at the traditional São João Festival, in Campina Grande, Paraíba State. Method: Interpretative Phenomenological Analysis was adopted as method, in association with theoretical elements available at the Consumer Experience literature. Results: Description highlighted four experiences as narratives comprising consumers’ reactions to the event: “Meeting an old friend again”, which is focused on affection to tradition; “Time to celebrate”, which is based on the existing bohemia; “A northeastern feeling”, which is centered on local culture affirmation; and “It is no longer done like it was before…”, which expresses the critical tone facing traditions’ mutation. Contributions: The current study provides a sophisticated understanding about this experience, based on the Consumer Experience literature and on IPA application. Relevance: Innovative practical impact on both the involved public and private organizations. Socio-historical relevance as record of cultural manifestation featured by great popular engagement. Approach adopted to produce unique psychological descriptions about how people enjoy this festival. It was possible to understand nostalgic, pleasurable and identity-forming mechanisms shaping the experience with the event, among others. Social or managerial implications: Results make consumer experience innovation insights possible and are also a register of a high cultural-relevance event.
Journal Article
Heritage and festivals in Europe : performing identities
'Heritage and Festivals in Europe' critically investigates the purpose, reach and effects of heritage festivals. Providing a comprehensive and detailed analysis of comparatively selected aspects of intangible cultural heritage, the volume demonstrates how such heritage is mobilised within events that have specific agency, particularly in the production and consumption of intrinsic and instrumental benefits for tourists, local communities and performers. Bringing together experts from a wide range of disciplines, the volume presents case studies from across Europe that consider many different varieties of heritage festivals.
Book
Acting Shakespeare: A Roundtable Discussion with Artists from the Utah Shakespeare Festival's 2024 Production of Henry VIII
Shelley: Welcome, everybody. We are delighted to spend a little bit of time with you discussing Henry the Eighth. We’re delighted that that was the common show that people selected as part of the conference, and hopefully you enjoyed that on Monday evening. We have additional actors who will be joining us. They are on their way over. But in the meantime, by way of introduction, my name is Stuart. I’m the education director at the Festival. I’ve been with the Festival full time now for three seasons, with a brief stint in 2016 doing summer camps and classes. We have Alaysia Duncan with us, we have Geoffrey Kent, and we will hopefully have Topher Embrey and Christopher Centinaro joining us shortly. We’ll get started, and I’m going to just give the welcoming question. If you’ll tell us a little bit about yourself, the roles that you play this season, Henry the Eighth and other plays, and where you’re from. We’ll get started there, and then we’ll move forward.
Journal Article
What do you celebrate? : holidays and festivals around the world
Introduces kids to fourteen holidays from around the world, offering a timeline, background, cultural context, vocabulary words, photographs, recipes, song lyrics, and instructions for festive projects.
BOOK
50 festivals to blow your mind
There's something about festivals, be it a giant, joyous party or a respectful honouring of tradition; a seemingly bizarre adherence to ritual or a celebration of a quirky obsession; it's a uniquely human thing to be involved in. We like to get together to dance, sing, eat, laugh, drink, dress up, light fires, take our clothes off, throw tomatoes at each other, roll around in mud--just about anything really, but we seem to like doing it in really large groups with bags and bags of enthusiasm. Why is it that we behave in this way? Because we're pleasure seekers? Because we're obsessives? We think it's because festivals are a life-affirming example of the inherent goodness in humanity. They take our desire to have a good time with our friends to a global level. They kick-start because of our passions and our wish to spread and share our joy with as many other people as possible. But they continue and thrive because they ignite curiosity and go on to promote understanding, compassion and a greater acceptance of the human race, and all the crazy fun and fervour that comes with it.
Book
