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Sponsoring joins brands with sports, the arts, and events in mutually beneficial partnerships. In the context of sports, the authors examine how sponsorship deal characteristics affect consumer inferences, attitudes, and behavioral intentions toward a sponsor and a sport property in a partnership. The authors develop a conceptual framework that links a holistic set of sponsorship deal characteristics (i.e., contract length, regional proximity of the sponsor, sponsorship fee, and sponsorship type) to individual consumer perceptions. Study 1 tests the framework in a field study of 2,787 consumers across 44 sponsorships. Study 2 largely confirms the findings of the field study in an experimental study. Overall, the results show that regionally proximate and long-term partnerships benefit as consumers make positive inferences about partnership fit and sponsor motives. In contrast, consumers associate high sponsorship fees, international sponsors, and naming-rights relationships with calculative motives and perceive these factors negatively. For managers, finding that sponsorship deal characteristics matter is important not only for sponsor-property relationships but also for relationships between the sponsoring brands and consumers.

Evidence from four studies suggests that the moral opposition toward genetically modified (GM) foods impedes the perception of their benefits, and critically, marketers can circumvent this moral opposition by employing subtle cues to position these products as being \"man-made.\" Specifically, if consumers view the GM food as man-made, and if they understand why it was created, moral opposition to the product diminishes, and the GM food's perceived benefits increase, which subsequently increases purchase intentions for the product. This effect is replicated in the field (in both controlled and naturalistic settings), in a laboratory experiment, and with an online consumer panel. The results suggest that marketers can help consumers better consider all information when assessing the merits of GM foods by using packaging and promotion strategies to cue consumers to view the GM food for what it is (i.e., a man-made object created with intent). The findings have implications for the recent GM food labeling debate.

[Display omitted] •Retail crowding changes the composition of the shopping basket.•We use a unique large-scale field dataset on 15,000+ shopping trips.•Perceived crowding positively relates to the share of affect-rich (hedonic) products bought.•Perceived crowding positively relates to the share of national brands bought. Using data from a large-scale field study, we show that (perceptions of) crowding change(s) the composition of a consumer's shopping basket. Specifically, as shoppers experience more crowding, their shopping basket contains (a) relatively more affect-rich (“hedonic”) products, and (b) relatively more national brands. We offer a plausible dual-process explanation for this phenomenon: Crowding induced distraction limits cognitive capacity, increasing the relative impact of affective responses in purchase decisions. As we are the first to show that level of crowding relates to what shoppers buy (at both product and brand level), the implications of these effects for retailers are discussed.

Background Questionnaires are valuable data collection instruments in public health research, and can serve to pre-screen respondents for suitability in future studies. Survey non-response leads to reduced effective sample sizes and can decrease representativeness of the study population, so high response rates are needed to minimize the risk of bias. Here we present results on the success of different postal questionnaire strategies at effecting response, and the effectiveness of these strategies at recruiting participants for a field study on the effects of aircraft noise on sleep. Methods In total, we mailed 17 rounds of 240 questionnaires (total n  = 4080) to randomly selected households around Atlanta International Airport. Different mailing rounds were varied in the length of the questionnaire (11, 26 or 55 questions), survey incentive (gift card or $2 cash), number of follow-up waves (0, 2 or 3), incentive for participating in a 5-night in-home sleep study ($100, $150 or $200), and address personalization. Results We received completed questionnaires from 407 respondents (response rate 11.4%). Personalizing the address, enclosing a $2 cash incentive with the initial questionnaire mailing and repeated follow-up mailings were effective at increasing response rate. Despite the increased expense of these approaches in terms of each household mailed, the higher response rates meant that they were more cost-effective overall for obtaining an equivalent number of responses. Interest in participating in the field study decreased with age, but was unaffected by the mailing strategies or cash incentives for field study participation. The likelihood that a respondent would participate in the field study was unaffected by survey incentive, survey length, number of follow-up waves, field study incentive, age or sex. Conclusions Pre-issued cash incentives and sending follow-up waves could maximize the representativeness and numbers of people from which to recruit, and may be an effective strategy for improving recruitment into field studies.

Empirical place-based studies remain the research mode of most environmental field scientists. For their own sake and that of synthetic analyses based on them, such studies should follow rigorous, integrated frameworks for formulating, designing, executing, analyzing, interpreting, and reporting investigations. The inquiry cycle and applied inquiry cycle provide such frameworks: research questions complying with strict guidelines, research design following 17 detailed steps, and ordered sequences of reflections on data that begin with possible causes of their general tendencies and exceptions (outliers) and then consider possibilities involving other spatiotemporal scales. The applied inquiry cycle evaluates alternative place-based management guidelines. In these studies, reflection on results can lead to implementing the most promising alternative examined, monitoring the consequences, and engaging in adaptive management. The integration from start to finish and the numerous reality checks of the two frameworks provide field researchers with tools to carry out the best, or least flawed, field investigations possible.

Home ranges (HRs), the regions within which animals interact with their environment, constitute a fundamental aspect of their ecology. HR sizes and locations commonly reflect costs and benefits associated with diverse social, biotic, and abiotic factors. Less is known, however, about how these factors affect intraspecific variation in HR size or fidelity (the individual’s tendency to maintain the same HR location over time) or whether variation in these features emerge from consistent differences among individuals or among the sites they occupy. To address this knowledge gap, we used an extensive GPS-tracking data set of a long-lived lizard, the sleepy lizard (Tiliqua rugosa), which included repeated observations of multiple individuals across years. We tested how three categories of predictors—(1) lizard characteristics (sex, aggressiveness, and parasitic tick counts), (2) environmental characteristics (precipitation, food, and refuge quality), and (3) social conditions (conspecific overlap and number of neighbors)—affected HR size and fidelity. We found that individuals differed consistently in the size and fidelity of annual HRs (with a repeatability of 0.58 and 0.33, respectively), and that all three categories of predictors affected both HR size and fidelity. For example, HRs were smaller in areas with more food, and males had larger HRs than females. In addition, more aggressive lizards tended to have larger HRs. Conspecific overlap and number of individuals that a lizard interacted with (social network degree) had an interactive effect on HR size where individuals whose HRs overlapped more with neighbors had larger HRs, and this effect was particularly strong for individuals that interacted with more neighbors. HR fidelity declined over time (HR locations drifted from year to year), but individuals differed consistently in this rate of drift. The fact that HR size was consistent despite drifting locations suggests that lizard HRs reflect individual traits (e.g., habitat choice criteria that differ among individuals), rather than simple heterogeneity among sites. Overall, these findings demonstrate (1) both strong, long-term, within-individual consistency and between-individual differences in space use and (2) combined effects of individual traits, social conditions, and environmental characteristics on animal HRs, with implications for diverse ecological processes.

The OceanField project is an integrated field-work and classroom-based course offered to first year Master students in Marine Geosciences (at the European Institute for Marine Studies IUEM - University of Brest), creating a synergy between (1) geology field class, (2) photogrammetric data acquisition and (3) data processing to produce digital terrain models, enabling the immersive experience to be extended in a digital working environment once back in class. In this way, the students experiment different approaches for observing and analysing the structure, geometry and nature of a past oceanic domain in the Alps, and gain an understanding of how it works (from its birth to its disappearance). At the same time, participating in the acquisition and processing of photogrammetric data, students acquire new technical skills. By not only being immersed in the virtual environment, but also contributing to its creation, students are involved in the various stages of the data lifecycle. As a result, they become more aware of multiscale data quality and of the opportunities offered by virtual environment accuracy.

Research traditions serve as a blueprint or guide for a variety of design decisions throughout qualitative inquiry. This article presents 6 qualitative research traditions: grounded theory, phenomenology, consensual qualitative research, ethnography, narratology, and participatory action research. For each tradition, the authors describe its purpose and key characteristics, outline commonly associated fieldwork activities, describe analytic approaches within the tradition, and then discuss strengths and challenges of the approach.

In a longitudinal quasi-field setting, we develop and test a compensatory process model of social network closure over time on the development of a transactive memory system (TMS) in groups. Although a great deal of research examines the effects of closure on organizational outcomes, that research does not describe the microprocesses that explain when, and under what conditions, closure is beneficial or detrimental. Results from our analysis of the microprocesses associated with TMSs revealed a negative direct effect of closure over time on TMS development and a simultaneous positive indirect effect of closure over time on TMS development driven by a transitive triadic social network structure. It is important to note that the mediating effect of the number of transitive triads on the relationship between closure and a TMS was predictive of subsequent group performance. Results from our study suggest that closure may be a double-edged sword and that the microprocesses associated with TMS development can explain closure’s disparate performance consequences.