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This study aims to identify the criteria for evaluating the innovativeness of an independent film production company in the European film market. Innovativeness of a company consists of inputs to innovation and outputs from innovation. It reveals a company’s potential to implement innovations, which are often sources of competitive advantage. The empirical study involved 29 experts from the European film industry and film production companies. Experts were asked to evaluate 60 criteria in total. The survey results suggest that a company’s innovativeness can currently be evaluated by 51 criteria, of which 15 are the most important. The criteria identified for evaluating a company’s innovativeness are ranked in order of importance for determining a company’s innovativeness. The results obtained allow us to evaluate the innovativeness of a company by comparing independent film production companies with one another in the European film market and thus to determine which company is more innovative. It also makes possible new hypotheses to be raised, analysed and tested. It should be noted that the article was written based on a dissertation in progress.

In the last decade, individual awareness of the impacts generated by the activities of businesses has increased more than ever. Consumers, employees and investors have begun to criticize business behaviors that negatively affect either society or the environment. Given this context, and relying on the literature relating to hybrid organizations and sustainable business models, our research aims to investigate how dual logic affects the business model of benefit corporations in the Italian film production industry. To capture the complexity of this type of firm, we adopted a qualitative research method, the case study approach. The case selected was ARE FILMS srl, a creative film production company. It has been a benefit corporation since it was founded. The study suggests that the capacity of hybrid businesses to achieve a hybrid mission is intrinsically embedded in their business model. A young film production benefit corporation is more likely to adopt a semi-integrated business model that does not create an external perception of dual corporate identity and does not affect economic sustainability. Moreover, the sustainable value proposition emerges even without the formal application of accepted protocols. Furthermore, we realized that the size of the firm affects business modelling. Finally, this research underlines the fact that benefit corporations do not require external pressure to implement sustainable practices.

Este artículo analiza en profundidad la película American Gangster (2007) como reinterpretación del cine de gánsteres en clave neoliberal. Desarrollando una metodología basada en estudios culturales y de género cinematográfico, sostengo que la película revisita temas e imágenes troncales del cine de gánsteres bajo la influencia de la ideología neoliberal y abordando ciertas visiones y fenómenos vinculados a la acumulación capitalista, como el Keynesianismo, el libertarismo o la relación entre las esferas estatal y privada. Existe abundante producción académica centrada en el capitalismo neoliberal y su afianzamiento como el sistema político y económico hegemónico de nuestro tiempo. Sin embargo, los estudios de cine aún no han abordado exhaustivamente la representación del neoliberalismo en el cine. Es más, se observa una importante escasez de investigación sobre la posible plasmación cinematográfica del neoliberalismo con atención a especificidades de género. American Gangster se presenta como una película particularmente idónea para tratar todas esas cuestiones de manera unificada y cohesiva.