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  Kilkenny senior hurler Richie Hogan told the event he had, at one point, lived on sports drinks and would arrive for training with \"four or five bottles\", simply because he had seen them on television. He was also taking a bottle of sports drink and high sugar foods into school every day \"because I was told that these were good for you and that these were the things you need to take\". The \"sports food\" industry was worth more than 65 billion a year globally, she said, with product promotion \"sometimes targeted along gender lines promoting muscle gain in males and weight loss in females. Young teenagers need to be protected against unhealthy messages that promote a single unrealistic body image as the \"ideal\" for young people. 'Horrified' Dr [Mary Flynn] said she was \"horrified\" to see information in the media promoting \"ketogenic\" diets for cancer prevention.

  \"We're the Food Safety Authority; if it was that bad we'd be taking big action here,\" she said. \"We're obviously going to look at this data in great detail and issue any revisions to our current guidance.\" Red meat Dr [Mary Flynn] said on RT's Morning Ireland that people in Ireland ate an average of 35g of processed meat a day, less than a sausage and a half, and about 57-85g of red meat daily. The FSAI recommends 300g of red meat a week, or a 100g portion three days a week. \"They're talking here about high consumption of red meat and processed meat,\" Dr Flynn said. \"It's all about moderation, how often you're eating something and how much you're eating.\"

The '[David Barker] hypothesis' or 'foetal programming hypothesis' proposed that the environment of the foetus and infant -- determined by the mother's nutrition and the baby's exposure to infection after birth -- shapes health in later life. Dr [Mary Flynn] will discuss the best ways to protect the health of Irish women and girls at an up-coming Royal College of Physicians public lecture as part of the St Luke's Symposium 2015 'Kickstart a Healthier Lifestyle Today'. \"We're not a healthy weight starting off, so we're already facing reproductive challenges,\" said Dr Flynn, adding that young women's lack of education around the benefits of folic acid and breastfeeding is a huge problem.

  Vegetable fats Just because a fat comes from a vegetable doesn't mean it's healthy. Some common vegetable fats often found in processed foods are highly saturated, even more so than butter. Coconut oil, for example, much promoted now and displayed in supermarkets, is 87g of saturated fat per 100g compared with butter at 52g. Dr Cliodhna Foley-Nolan, director of human health at Safefood, says \"there are no scientifically accepted health claims\" for it. And palm oil, which is often used in a range of processed foods, is 48g saturated fat per 100g. The body needs some \"essential fatty acids\" that it can't make. The best source for one of these, omega 3, is oily fish such as salmon and mackerel. The omega 3 found in plant sources is different from that in fish. It hasn't yet been established how much omega 3 plant sources one would need to eat to obtain enough of this fatty acid. Plant-based supplements \"are not a good source of omega 3\", says the Irish Nutrition and Dietetic Institute (INDI), but fish oil supplements can supply the omega 3 needed (see indi.ie). The best advice is to have a varied diet and to reduce all types of fat, says [Mary Flynn]. Sugar offers four calories per gram compared with the nine calories per gram of fat. Drizzling oil over foods she describes as \"madness\". Butter needs to be seen as a \"pleasure\" only, and if spreads are used regularly, it's better to use a mono or polyunsaturated spread instead. To retain moisture during cooking, Flynn suggests using a teaspoon of oil in a nonstick pan and adding a little extra water if necessary.

  It is hard then to understand why so little is being done to ensure that women get the folic acid they need to provide protection against neural tube defects. About 50 countries in the world operate a policy of mandatory fortification of foodstuff as a way of increasing the intake of folic acid. As the number of products containing folic acid increased, and those products contained higher levels of the vitamin, so the incidence of neural tube defects dropped. More folic acid meant fewer babies with severe birth defects. \"Previously, it was decided by the authority not to introduce mandatory folic acid fortification. [Lidl] will continue to liaise with the FSAI on matters of this kind.\"

  FSAI chief specialist in public health nutrition Dr Mary Flynn said that vitamin and mineral supplements at recommended levels could be beneficial, but in high doses they can be harmful, due to complex interactions with other minerals in the body or with medications. She said that the only vitamin supplements the FSAI specifically recommended consumers take were folic acid for all women who could get pregnant, and vitamin D for infants. While consumers should always follow their doctor's advice if a specific deficiency was identified, most people did not need to take supplements as they would get everything they needed from a balanced diet, apart from the two exceptions of folic acid and Vitamin D. \"In general, you would be much better off eating a healthy diet, with plenty of fruit and vegetables, lean meat, oily fish, wholemeal bread and cereals and low-fat dairy products,\" she said.

  \"So is it food addiction? I don't think so. I think we're besieged by treat foods rather than addicted to them.\" \"As well as being far more tempting, these foods are cheaper, more convenient and promoted much more aggressively than the foods we actually need for health. It's an uneven competition and we are only human.\" \"That's almost saying, well, 'then it's not my fault, it's the food and drink industry's fault for doing this',\" he said.

There was a large attendance at the removal on Monday evening from O'Sullivan's Funeral Home, Kilbehenny to Kilbehenny Church and also at the Requiem Mass and burial on Tuesday.

  \"We know there are people out there taking a few food supplements at once, like multivitamins and fish oils, because they see the ads on TV and don't read the small print,\" [Mary Flynn] says. \"Too many supplements in too many cases -- though not all cases -- can cause harm.\" \"People think vitamins are harmless but a lot of research has been done to show they can have a dangerous impact,\" she says. \"For instance, it's been shown that taking high levels of folic acid can mask an undiagnosed B12 deficiency, which is common among older people, and that it can interfere with cancer treatment. I've had cases where pregnant women were taking supplements with vitamin A in them, which can lead to birth defects. \"Even if we ate oily fish twice a week, we'd still only get about half of the 10mcg of vitamin D most people need. There are a growing number of foods fortified with vitamin D, so if you are taking a supplement, 5mcg would be enough. That would leave room to get vitamin D from fortified foods such as milk, cheese and yoghurt.\"

  The \"tolerable upper limit\" or UL for this vitamin, after which adverse effects may occur, is 25mg. The RDA or recommended daily allowance for this vitamin is less than 2mg per day. High intakes can cause bone pain, muscle weakness, numbness or other symptoms of nerve disorder, according to the Food Safety Authority of Ireland (FSAI). Dr Mary Flynn, chief specialist, public health nutrition of the FSAI, says the fact that some vitamins, such as B12, don't have a UL is not because no risk has been found but because there is insufficient evidence to set a UL. As a result, consumers need to exercise caution, given the RDA for this vitamin is just 2.4mcg daily for an adult. She pointed out that the way the body utilises vitamins in food is quite different to the way it absorbs synthetic vitamin supplements. Consumers aren't in danger of overdosing on beta-carotene in carrots but \"this could easily occur when using beta-carotene supplements because supplements are concentrated amounts of a highly active synthetic form of the nutrient\". Flynn adds that manufacturers and retailers should have regard to the effect of products both cumulatively and on future generations.