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Utilizing data drawn from online and print advertisements, this research compares the green advertising techniques of companies with well-documented strong and weak social and environmental track records. Notwithstanding more subtle, divergent narratives suggesting that more responsible companies direct the consumer gaze toward more political and systemic issues while their counterparts tend to emphasize relatively low-cost, scientific, and philanthropic efforts, the main findings indicate that all companies employ a very similar grand narrative focused on consumer empowerment regardless of their actual ethical track record. This suggests that most attempts, by consumers and scholars alike, to determine anything meaningful about actual corporate practices via an analysis of environmental advertising, may be largely futile. A dramaturgical framework is employed to argue that the findings are most suitably explained by reframing green advertising as a form of impression management for an audience of ethical consumers. Thus, greenwashing emerges only when such performances are contradicted by a company's actual environmental track record. The author proposes a more relational definition of greenwashing to reorient the analytical focus on the processes behind, and connections between, the product, the company, and the industry, including their broader cultural context.

Though critics of Apuleius’s Metamorphoses have long recognized how inset tales can reverberate in the larger narrative structure in interesting ways, they have overlooked how the direction of influence is often reversed. This article analyzes how elements of the frame narrative in the Met. seep into the secondary diegetic level of inset tales at two vital interpretative junctures. First, Aristomenes’ tale in book 1 is modeled chiastically on Lucius’s initial refusal to rationalize an incredible fabula. Then, in a secondary replication, Milo’s tale of Diophanes incorporates verbal and conceptual resonances of both the opening frame narrative and the initial inset tale. This maneuver between diegetic frames, which I label “ontological metalepsis,” represents a Platonic narratological strategy to engage readers by implicating them in the deceptions of fiction.

Planning for and managing a new Bible translation project is best undertaken when the context of the situation is well understood. This article uses Skopos theory and contextual frames as tools for understanding the Yawo contexts of Mozambique, Malawi, and Tanzania, as it relates to the choice of terms for God in Bible translation – particularly םאֶלהֶי (ʾᵉlōhim) in the Hebrew Bible and θεός (theos) in the New Testament, but also applicable to other terms such as the personal name of Israel’s god, הוהי (yhwh). Skopos theory and narrative frame theory provide the theoretical basis of this article as African traditional religion and Islam are explored in the Yawo context. Special attention is paid to these narrative frames in application to translating adequate terms for the Supreme Being, or “God”, in Ciyawo Bible translation. This article shows that successful Bible translation in any context is possible when the relevant situation is understood and managed well.

Discusses the variety of design approaches in different innovation and organisational contexts, in particular the business narratives companies create as tools in their relationship with designers. Narrative is considered crucial in early stages of company formation, making an unfamiliar enterprise understandable; here designers may present themselves as interpreters translating the narrative into concept development and innovative solutions. Four narrative fields are framed in a diagram showing the relationship of old and new markets to old and new technologies as; user-centred, explorative, exploitative, or techno. How design strategies or counter-narratives are implemented in each of these different frames is presented in a table. A brief analysis of 'Project BMW-i' is presented, in which the conflicting narratives of density of urban contexts and the human desire for a stress-free, unpolluted environment must be resolved by designers interpreting BMW's mission of being the provider of premium mobility services.

This paper studies how ordinary people in Switzerland represent and engage with environmental issues in daily practices. Bringing together conceptual developments in cultural sociology and social practice theory, the paper argues that cultural repertoires strongly shape how representations and forms of engagement play out. It identifies two main repertoires of social and environmental change: adaptation and transformation. The adaptation repertoire is reformist and aligned with individualism and the capitalist growth-paradigm; the transformation repertoire consists of a critique of the market society and calls for systemic change. Using qualitative in-depth interviews and a random survey of residents of Western Switzerland, the analyses show that most people's representations and engagements with environmental issues relate to the dominant repertoire of adaptation, which appears to be very compatible with existing social practices. Although people hint at limits to the adaptation repertoire, only very few of our study participants relate to the transformative repertoire.

Birding has long been associated with environmental activism, from its origins as a scientific hobby in the nineteenth century to today's citizen scientist birders. My research with birders shows that despite their political activism, personal actions, and ecological beliefs, many disidentify as activists or environmentalists. Using data from 30 in-depth interviews and three years of ethnographic research with birders, I argue their disidentification comes from two interrelated sources. First, these birders followed the Audubon Society's approach of strategic centrism, espousing a centrist identity and strategy of conservation. Second, these birders disidentified with the identity of \"environmental activist\" because of negative cultural stereotypes about environmental activists, which was bolstered by the Audubon Society's strategic centrism. These mutually reinforcing phenomena create a situation that doubly discourages these birders from identifying as environmental activists. This paper contributes to sociological understandings of the interplay between culture, identity, and environmental activism.

Teacher professional identity has been widely investigated in second/foreign language (L2) research in the past decade. However, the identity conflicts that English as a foreign language (EFL) teachers with various teaching experiences face in their profession has been mostly neglected. Moreover, the way such conflicts shape L2 teachers’ identity and are resolved is yet under-explored. To fill these voids, this study scrutinized novice and experienced Iranian EFL teachers’ perceptions of professional identity conflicts, their influence on identity construction, and confrontation/management strategies. To this end, 30 EFL teachers (15 novice, 15 experienced) were recruited to attend a semi-structured interview and complete a narrative frame. The results of content and thematic analysis obtained by MAXQDA software revealed that both novice and experienced teachers mostly faced identity conflicts because of “teaching philosophy/ideology mismatch” and “mismatch between personal and professional self”. Novice teachers also recurrently posed interference with “clothing and physical appearance” as a source of conflict, while experienced teachers believed “unequal power relations at work”, “imposed policy mandates”, and “traditional syllabus and testing” had produced conflicts. These conflicts affected teachers’ identity construction by influencing novice teachers’ emotional and inner world, but experienced teachers’ pedagogical performance and interpersonal communication. To confront the conflicts, the participants suggested different strategies such as “negotiating conflicts with others”, “avoiding conflicts”, and “suppressing conflicts”. The study discusses the findings and their implications for L2 teachers and educators regarding common identity conflicts and resolutions.

The official Afrikaans Bible translations, published in 1933/1953, 1983 and 2020, influenced Reformed theology, sociopolitical perceptions and the role of the church in society. These issues bled through in the translations via the hermeneutical scope of the different eras. This study focuses on the influence of the hermeneutic foundations of the translators on the content, style and linguistic choices in these translations. The differences between the translations are quite obvious to the reader and a reflection of the fact that different translation strategies were followed. There were vastly different sociopolitical and religious contexts prevailing during the different translation projects. Not only did the sociohistorical setting in South Africa undergo dramatic changes, but internationally there were historic events, such as the two World Wars, the rise and fall of communism, globalisation and the rapid development of technology and the Internet. No official hermeneutic strategies were documented or self-reflectively employed by the translators of the Afrikaans Bibles and therefore this study will approach the hermeneutics of the translations from a descriptive point of view. Sociocultural and sociopolitical contexts together with developments in theological reflection will provide the background for understanding the prevailing hermeneutics of the translations.Contribution: A new Afrikaans Bible was released in 2020, and a need arose to put the Afrikaans translations in applicable hermeneutical contexts. This discussion provides insights into the hermeneutical backgrounds of the three official Afrikaans translations. This contributes to the knowledge base of Afrikaans Bible translations and provides new insights into the hermeneutics of these translations.

This paper examines utopian/dystopian time and serial form in several late-nineteenth-century proto-dystopian novels, including Anthony Trollope's The Fixed Period, James De Mille's A Strange Manuscript in a Copper Cylinder, and H. G. Wells's The Time Machine. Through mingling the futuristic orientation of utopias and the presentist cause-and-effect experience of serial form, late nineteenth-century dystopias do not set these other worlds in the distant future; rather, they ask readers to see signs of their mortality in the everyday. In doing so, these paradoxical temporalities combine to highlight the finiteness of late-Victorian institutions in the face of more expansive depictions experience.