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"Frequent flyer programs."
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Frequent-Flier Programs as a Determinant in the Selection of Preferred Airlines by Corporations
Frequent-flier programs (FFPs) are used by airlines to generate loyalty and attract new customers. Research has shown that these programs significantly affect travelers' choice of airlines. In the managed travel environment where corporations select preferred airlines based on various determinants, it remains unclear whether these programs play a role in the selection process. A conceptual model of factors influencing corporate airline selection was formulated, positioning FFPs as one of the variables that may play a role. Exploratory factor analysis was done to test the conceptual model with the results showing that FFPs form part of business travelers' needs. Based on the results the conceptual model could be adjusted to provide the main factors and their related variables that influence corporate travel managers in selecting preferred airlines. It became evident that, within the boundaries of the study, frequent-flier programs were, in relation to other variables, generally not considered as important in the selection of a preferred airline by corporations.
Journal Article
The Influence of Airlines Marketing Mix Elements on Passengers Purchasing Decision-Making: The Case of FSCs and LCCs
For the time being, to recognize the airline business model, it is necessary to investigate how the aviation industry has evolved since the airline deregulation act of 1978. The study aims at investigating the influence of marketing mix elements (4Ps) for airlines on passengers’ purchasing decision-making. A questionnaire was used to conduct this research. A sample of 600 air passengers participated in this study. The findings indicated that there is a significant positive relationship between the three elements of marketing mix, product, promotion and place, and passengers’ purchasing decision-making. Additionally, the results showed that there is a significant negative relationship between price and passengers’ purchasing decision-making. The results also revealed that the air service is generally the most important element of the marketing mix affecting the passengers’ purchasing decision-making.
Journal Article
Sunday Morning. The extra mile
This segment of Sunday Morning is about mileage runners, people who take multiple long-distance flights just to earn frequent-flyer miles.
Streaming Video
Virtual currencies as a quasi-payment tool: the case of frequent-flier programs and money laundering
Purpose
The purpose of this paper is to explore the various characteristics of frequent-flier programs and the threats they pose to the Australian anti-money laundering regime.
Design/methodology/approach
A thorough literature review was conducted on frequent-flier programs and the associated money-laundering threats. Money laundering (ML) risks were identified in relation to the three stages of ML and effective law enforcement.
Findings
The findings indicate that as ML continues to gravitate towards the weaknesses in the financial system, frequent-flier programs provide yet another avenue for criminals to exploit. The risk factors associated with frequent-flier programs – specifically, anonymity, elusiveness, the rapidity of transactions occurring in a digital environment, ambiguity regarding responsibility for compliance, the global network of participants and members, difficulty in accessing records and an overall lack of oversight – were all integral considerations in establishing the ML risks of such programs.
Practical implications
The global environment in which individuals conduct financial transactions continues to evolve rapidly, exacerbating ML risks for regulators and governments alike. Unless there are globally unified efforts to heighten awareness, the threats posed by virtual currency will increase at a rapid rate. With this in mind, the starting point of this paper is an attempt to analyse the ML risks pursuant to frequent-flier programs in Australia.
Originality/value
The findings from this study can be used to gain greater insights into frequent-flier programs and can have broader application for evaluating other similarly structured loyalty programs, both in Australia and globally. Additionally, the findings from the study can enhance overall awareness of the ever-increasing threat to global financial integrity through the expansion of virtual currency.
Journal Article
An Investigation into the Impact of Service Quality, Frequent Flier Programs and Safety Perception on Satisfaction and Customer Loyalty in the Airline Industry in Southern Africa
This study aims to identify the factors that make passengers loyal to an airline in Southern Africa by investigating the impact of service quality and safety perception on customer satisfaction and how satisfaction and frequent flyer programs (FFP) subsequently influence customer loyalty. The key finding was that service quality positively influenced customer satisfaction, and satisfaction was an important antecedent of customer loyalty. The analysis also suggested that safety perception and FFP positively influence customer loyalty, while their relationship with satisfaction was not significant. An analysis of switching behaviour revealed that satisfied customers may still switch to other airlines. The main contribution of this study is the development of a customer loyalty model for the aviation industry in Southern Africa. Knowledge of customer loyalty drivers will assist airline marketing managers in developing strategies for improving passenger load factors and profitability.
Journal Article
How should revenue management feel about frequent flyer programs?
Frequent Flyer Programs (FFPs) were invented to encourage customer loyalty by rewarding loyalists with free travel later for paid travel now. There is a persistent question in the literature and at most airlines whether the formula continues to be economically remunerative. Within airlines, FFPs are particularly controversial in the opinion of most Revenue Management (RM) departments, which dislike allocating ‘free’ reward seats. In this article, we propose and actualize a methodology for analyzing short-term FFP economics, and, perhaps for the first time, prove that FFPs do result in enhanced short-term revenue, and calculate by how much. We find that Elite customers choose to pay between 2 and 12 per cent more for similar itineraries, and that that effect is not diminishing over time. These findings include new empirical data that could enhance the FFP profitability model and could logically be incorporated into RM optimization models to allocate free seats more appropriately among frequent flyer categories.
Journal Article