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Digital Goods Are Valued Less Than Physical Goods
2018
Digital goods are, in many cases, substantive innovations relative to their physical counterparts. Yet, in five experiments, people ascribed less value to digital than to physical versions of the same good. Research participants paid more for, were willing to pay more for, and were more likely to purchase physical goods than equivalent digital goods, including souvenir photographs, books (fiction and non-fiction), and films. Participants valued physical goods more than digital goods whether their value was elicited in an incentive compatible pay-what-you-want paradigm, with willingness to pay, or with purchase intention. Greater capacity for physical than digital goods to garner an association with the self (i.e., psychological ownership) underlies the greater value ascribed to physical goods. Differences in psychological ownership for physical and digital goods mediated the difference in their value. Experimentally manipulating antecedents and consequents of psychological ownership (i.e., expected ownership, identity relevance, perceived control) bounded this effect, and moderated the mediating role of psychological ownership. The findings show how features of objects influence their capacity to garner psychological ownership before they are acquired, and provide theoretical and practical insights for the marketing, psychology, and economics of digital and physical goods.
Journal Article
Digital Innovation Management
by
Nambisan, Satish
,
Lyytinen, Kalle
,
Majchrzak, Ann
in
Innovations
,
Special Issue: Information Technology and Innovation
,
Studies
2017
Rapid and pervasive digitization of innovation processes and outcomes has upended extant theories on innovation management by calling into question fundamental assumptions about the definitional boundaries for innovation, agency for innovation, and the relationship between innovation processes and outcomes. There is a critical need for novel theorizing on digital innovation management that does not rely on such assumptions and draws on the rich and rapidly emerging research on digital technologies. We offer suggestions for such theorizing in the form of four new theorizing logics, or elements, that are likely to be valuable in constructing more accurate explanations of innovation processes and outcomes in an increasingly digital world. These logics can open new avenues for researchers to contribute to this important area. Our suggestions in this paper, coupled with the six research notes included in the special issue on digital innovation management, seek to offer a broader foundation for reinventing innovation management research in a digital world.
Journal Article
Caring for the Commons
by
Peck, Joann
,
Luangrath, Andrea W.
,
Shu, Suzanne B.
in
Ownership
,
Perceptions
,
Responsibilities
2021
How can consumers be encouraged to take better care of public goods? Across four studies, including two experiments in the field and three documenting actual behaviors, the authors demonstrate that increasing consumers' individual psychological ownership facilitates stewardship of public goods. This effect occurs because feelings of ownership increase consumers' perceived responsibility, which then leads to active behavior to care for the good. Evidence from a variety of contexts, including a public lake with kayakers, a state park with skiers, and a public walking path, suggests that increasing psychological ownership enhances both effortful stewardship, such as picking up trash from a lake, and financial stewardship, such as donating money. This work further demonstrates that the relationship between psychological ownership and resulting stewardship behavior is attenuated when there are cues, such as an attendance sign, which diffuse responsibility among many people. This work offers implications for consumers, practitioners, and policy makers with simple interventions that can encourage consumers to be better stewards of public goods.
Journal Article
Climate Change
This essay addresses the climate-change externality—its sources, its potential impacts, and the policy tools that are available to stem the rising tides and damages that this externality will likely bring to humans and the natural world. It draws upon my writings in the area, most of which are cited in the references.
Journal Article
Challenges and opportunities of digital information at the intersection of Big Data Analytics and supply chain management
2017
Purpose
Despite the variety of supply chain management (SCM) research, little attention has been given to the use of Big Data Analytics for increased information exploitation in a supply chain. The purpose of this paper is to contribute to theory development in SCM by investigating the potential impacts of Big Data Analytics on information usage in a corporate and supply chain context. As it is imperative for companies in the supply chain to have access to up-to-date, accurate, and meaningful information, the exploratory research will provide insights into the opportunities and challenges emerging from the adoption of Big Data Analytics in SCM.
Design/methodology/approach
Although Big Data Analytics is gaining increasing attention in management, empirical research on the topic is still scarce. Due to the limited availability of comparable material at the intersection of Big Data Analytics and SCM, the authors apply the Delphi research technique.
Findings
Portraying the emerging transition trend from a digital business environment, the presented Delphi study findings contribute to extant knowledge by identifying 43 opportunities and challenges linked to the emergence of Big Data Analytics from a corporate and supply chain perspective.
Research limitations/implications
These constructs equip the research community with a first collection of aspects, which could provide the basis to tailor further research at the nexus of Big Data Analytics and SCM.
Originality/value
The research adds to the existing knowledge base as no empirical research has been presented so far specifically assessing opportunities and challenges on corporate and supply chain level with a special focus on the implications imposed through Big Data Analytics.
Journal Article
Embeddedness, Prosociality, and Social Influence
2018
This paper examines how (1) a crowdfunding campaign’s prosociality (the production of a public versus private good), (2) the social network structure (embeddedness) among individuals advocating for the campaign on social media, and (3) the volume of social media activity around a campaign jointly determine fundraising from the crowd. Integrating the emerging literature on social media and crowdfunding with the literature on social networks and public goods, we theorize that prosocially, public-oriented crowdfunding campaigns will benefit disproportionately from social media activity when advocates’ social media networks exhibit greater levels of embeddedness. Drawing on a panel dataset that combines campaign fundraising activity associated with more than 1,000 campaigns on Kickstarter with campaign-related social media activity on Twitter, we construct network-level measures of embeddedness between and amongst individuals initiating the latter, in terms of transitivity and topological overlap. We demonstrate that Twitter activity drives a disproportionate increase in fundraising for prosocially oriented crowdfunding campaigns when posting users’ networks exhibit greater embeddedness. We discuss the theoretical implications of our findings, highlighting how our work extends prior research on the role of embeddedness in peer influence by demonstrating the joint roles of message features and network structure in the peer influence process. Our work suggests that when a transmitter’s message is prosocial or cause-oriented, embeddedness will play a stronger role in determining influence. We also discuss the broader theoretical implications for the literatures on social media, crowdfunding, crowdsourcing, and private contributions to public goods. Finally, we highlight the practical implications for marketers, campaign organizers, and crowdfunding platform operators.
Journal Article
Global Public Goods
2021
This survey investigates the increasing importance of global public goods (GPGs) in today’s interdependent world, driven by ever-growing, cross-border externalities and public good spillovers. Novel technologies, enhanced globalization, and population increases are among the main drivers of the rise of GPGs. Key GPGs include curbing climate change, instituting universal regulatory practices, eradicating infectious diseases, preserving world peace, discovering scientific breakthroughs, and limiting financial crises. The survey presents a compact theoretical foundation for GPGs, grounded in the provision of public goods. Because countries may be contributors or noncontributors to a particular GPG, coalition formation and behavior play a role, as do strategic interactions between a contributor coalition and other countries. In the survey, recurrent themes include strategic considerations, alternative institutional arrangements, GPGs’ defining properties, new actors’ roles, and collective action concerns. The four properties of GPGs—benefit non-rivalry, benefit non-excludability, aggregator technology, and spillover range—influence the GPGs’ supply prognoses and the need for and form of provision intervention, which may affect the requisite institutional changes. Three representative case studies illustrate how theoretical insights inform policy and empirical tests. Regional public goods are shown to involve a question of subsidiarity and different actors compared to GPGs.
Journal Article
Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
2018
Instead of purchasing individual content, streaming adopters rent access to libraries from which they can consume content at no additional cost. In this paper, we study how the adoption of music streaming affects listening behavior. Using a unique panel data set of individual consumers’ listening histories across many digital music platforms, adoption of streaming leads to very large increases in the quantity and diversity of consumption in the first months after adoption. Although the effects attenuate over time, even after half a year, adopters play substantially more, and more diverse, music. Relative to music ownership, where experimentation is expensive, adoption of streaming increases new music discovery. While repeat listening to new music decreases, users’ best discoveries have higher play rates. We discuss the implications for consumers and producers of music.
Data and the online appendix are available at
https://doi.org/10.1287/mksc.2017.1051
.
Journal Article
Incentive compatible allocation and exchange of discrete resources
2017
The allocation and exchange of discrete resources, such as transplant organs, public housing, dormitory rooms, and many other resources for which agents have single-unit demand, is often conducted via direct mechanisms without monetary transfers. Incentive compatibility and efficiency are primary concerns when designing such mechanisms. We construct the full class of group strategy-proof and Pareto-efficient mechanisms and show that each of them can be implemented by endowing agents with control rights over resources. This new class, which we call trading cycles, contains new mechanisms as well as known mechanisms such as top trading cycles, serial dictatorships, and hierarchical exchange. We illustrate how one can use our construction to show what can and what cannot be achieved in a variety of allocation and exchange problems, and we provide an example in which the new trading-cycles mechanisms are more Lorenz equitable than all previously known mechanisms.
Journal Article