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"Gebrauchsgrafik"
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Women in design : from Aino Aalto to Eva Zeisel
Women designers have made an immense contribution to our shared material culture and built environment. However, while several pioneers have achieved global recognition - Ray Eames, Florence Knoll Bassett and Charlotte Perriand to name a few - there are others not so well known but equally influential to the history of design. This book introduces the principal players in the areas of fashion, textiles, graphic and product design and architecture from the last 100 years, and uncovers a history with women firmly at the centre. Featuring profiles on more than 100 women designers, each accompanied by an informative and authoritative text and illustrated by iconic works, this book is an inspirational focus for all design students and practitioners.
Book
Atlas of Knowledge
Maps of physical spaces locate us in the world and help us navigate unfamiliar routes. Maps of topical spaces help us visualize the extent and structure of our collective knowledge; they reveal bursts of activity, pathways of ideas, and borders that beg to be crossed. This book, from the author ofAtlas of Science, describes the power of topical maps, providing readers with principles for visualizing knowledge and offering as examples forty large-scale and more than 100 small-scale full-color maps. Today, data literacy is becoming as important as language literacy. Well-designed visualizations can rescue us from a sea of data, helping us to make sense of information, connect ideas, and make better decisions in real time. InAtlas of Knowledge, leading visualization expert Katy Börner makes the case for a systems science approach to science and technology studies and explains different types and levels of analysis. Drawing on fifteen years of teaching and tool development, she introduces a theoretical framework meant to guide readers through user and task analysis; data preparation, analysis, and visualization; visualization deployment; and the interpretation of science maps. To exemplify the framework, the Atlas features striking and enlightening new maps from the popular \"Places & Spaces: Mapping Science\" exhibit that range from \"Key Events in the Development of the Video Tape Recorder\" to \"Mobile Landscapes: Location Data from Cell Phones for Urban Analysis\" to \"Literary Empires: Mapping Temporal and Spatial Settings of Victorian Poetry\" to \"Seeing Standards: A Visualization of the Metadata Universe.\" She also discusses the possible effect of science maps on the practice of science.
eBook
The moderns : midcentury American graphic design
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown-all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
eBook
Graphic Design in Urban Environments
Graphic Design in Urban Environments introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems. These elements, smaller than buildings, are generally understood by urban designers to comprise such phenomena as sculpture, clock towers, banners, signs, large screens, the portrayal of images on buildings through “smart screens,” and other examples of what urban designers call “urban objects.” The graphic object as it is defined here also refers to a range of familiar things invariably named in the literature as maps, street numbers, route signs, bus placards, signs, architectural communication, commercial vernacular, outdoor publicity, lettering, banners, screens, traffic and direction signs and street furniture. One can also add markings of a sports pitch, lighting, bollards, even red carpets or well dressings. By looking at the environment, and design and deconstructing form and context relationships, the defining properties and configurational patterns that make up graphic objects are shown in this book to link the smallest graphic detail (e.g. the number 16) to larger symbolic statements (e.g. the Empire State Building). From a professional design practice perspective, a cross section through type, typographic, graphic and urban design will provide a framework for considering the design transition between alphabets, writing systems, images (in the broadest sense) and environments.
eBook
Creating a brand identity : a guide for designers
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.This bestselling book is ideal for students, professionals and agencies working in the fields of: •Graphic Design •Branding •Brand Management•Advertising •Marketing •Communications Authored by design and branding expert, Catharine Slade-Brooking,Creating a Brand Identityincludes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:•Defining the audience•Analysing competitors•Creating mood boards•Naming brands•Logo design•Client presentations•Rebranding•Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
eBook
The Graphic Design Reference & Specification Book
Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design.
eBook
Drawing Type
Part inspiration and part workbook, the images of hand-drawn type will inspire and excite any designer to draw and explore type. Drawing Type features real-world projects and sketchbooks of well-known type designers, including interviews about their processes.
eBook
Typography Essentials
A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study.This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise.
eBook
Graphic design referenced : a visual guide to the language, applications, and history of graphic design
Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design.
eBook