Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
553,106
result(s) for
"General aspects"
Sort by:
Hunting without weapons : on the pursuit of images
\"The cultural and historical significance of hunting lies not in the hunt itself, but rather in the power of the images it produces. Pictorial evidence, beginning with the famous cave paintings in Altamira, suggests that man has long represented himself as a natural hunter-gatherer. This book explores modern images of the hunt, establishes their archaeology and explains their places, functions and strengths\"--Page 4 of cover.
Book
Sports marketing : a practical approach
\"Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved -- ticket sales, media and sponsorship -- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course\"-- Provided by publisher.
Book
Resisting AI : an anti-fascist approach to artificial intelligence
\"Artificial Intelligence (AI) is everywhere, yet it causes damage to society in ways that can't be fixed. Calling for the restructuring of AI, Dan McQuillan sets out an anti-fascist approach that replaces exclusions with caring and outlines new mechanisms that support collective freedom. Artificial Intelligence (AI) is everywhere, yet it causes damage to society in ways that can't be fixed. Instead of helping to address our current crises, AI causes divisions that limit people's life chances, and even suggests fascistic solutions to social problems. This book provides an analysis of AI's deep learning technology and its political effects and traces the ways that it resonates with contemporary political and social currents, from global austerity to the rise of the far right. Dan McQuillan calls for us to resist AI as we know it and restructure it by prioritising the common good over algorithmic optimisation. He sets out an anti-fascist approach to AI that replaces exclusions with caring, proposes people's councils as a way to restructure AI through mutual aid and outlines new mechanisms that would adapt to changing times by supporting collective freedom. Academically rigorous, yet accessible to a socially engaged readership, this unique book will be of interest to all who wish to challenge the social logic of AI by reasserting the importance of the common good\"--Back cover.
Book
Radial versus femoral access for coronary angiography and intervention in patients with acute coronary syndromes (RIVAL): a randomised, parallel group, multicentre trial
Small trials have suggested that radial access for percutaneous coronary intervention (PCI) reduces vascular complications and bleeding compared with femoral access. We aimed to assess whether radial access was superior to femoral access in patients with acute coronary syndromes (ACS) who were undergoing coronary angiography with possible intervention.
The RadIal Vs femorAL access for coronary intervention (RIVAL) trial was a randomised, parallel group, multicentre trial. Patients with ACS were randomly assigned (1:1) by a 24 h computerised central automated voice response system to radial or femoral artery access. The primary outcome was a composite of death, myocardial infarction, stroke, or non-coronary artery bypass graft (non-CABG)-related major bleeding at 30 days. Key secondary outcomes were death, myocardial infarction, or stroke; and non-CABG-related major bleeding at 30 days. A masked central committee adjudicated the primary outcome, components of the primary outcome, and stent thrombosis. All other outcomes were as reported by the investigators. Patients and investigators were not masked to treatment allocation. Analyses were by intention to treat. This trial is registered with
ClinicalTrials.gov,
NCT01014273.
Between June 6, 2006, and Nov 3, 2010, 7021 patients were enrolled from 158 hospitals in 32 countries. 3507 patients were randomly assigned to radial access and 3514 to femoral access. The primary outcome occurred in 128 (3·7%) of 3507 patients in the radial access group compared with 139 (4·0%) of 3514 in the femoral access group (hazard ratio [HR] 0·92, 95% CI 0·72–1·17; p=0·50). Of the six prespecified subgroups, there was a significant interaction for the primary outcome with benefit for radial access in highest tertile volume radial centres (HR 0·49, 95% CI 0·28–0·87; p=0·015) and in patients with ST-segment elevation myocardial infarction (0·60, 0·38–0·94; p=0·026). The rate of death, myocardial infarction, or stroke at 30 days was 112 (3·2%) of 3507 patients in the radial group compared with 114 (3·2%) of 3514 in the femoral group (HR 0·98, 95% CI 0·76–1·28; p=0·90). The rate of non-CABG-related major bleeding at 30 days was 24 (0·7%) of 3507 patients in the radial group compared with 33 (0·9%) of 3514 patients in the femoral group (HR 0·73, 95% CI 0·43–1·23; p=0·23). At 30 days, 42 of 3507 patients in the radial group had large haematoma compared with 106 of 3514 in the femoral group (HR 0·40, 95% CI 0·28–0·57; p<0·0001). Pseudoaneurysm needing closure occurred in seven of 3507 patients in the radial group compared with 23 of 3514 in the femoral group (HR 0·30, 95% CI 0·13–0·71; p=0·006).
Radial and femoral approaches are both safe and effective for PCI. However, the lower rate of local vascular complications may be a reason to use the radial approach.
Sanofi-Aventis, Population Health Research Institute, and Canadian Network for Trials Internationally (CANNeCTIN), an initiative of the Canadian Institutes of Health Research.
Journal Article
The amorous heart : an unconventional history of love
\"An eminent scholar unearths the captivating history of the two-lobed heart symbol from scripture and tapestry to T-shirts and text messages, shedding light on how we have expressed love since antiquity. The symmetrical, exuberant heart is everywhere: it gives shape to candy, pendants, the frothy milk on top of a cappuccino, and much else. How can we explain the ubiquity of what might be the most recognizable symbol in the world? In The Amorous Heart, Marilyn Yalom tracks the heart metaphor and heart iconography across two thousand years, through Christian theology, pagan love poetry, medieval painting, Shakespearean drama, Enlightenment science, and into the present. She argues that the symbol reveals a tension between love as romantic and sexual on the one hand, and as religious and spiritual on the other. Ultimately, the heart symbol is a guide to the astonishing variety of human affections, from the erotic to the chaste and from the unrequited to the conjugal\"-- Provided by publisher.
Book
Surgical Skill and Complication Rates after Bariatric Surgery
In this preliminary study, videos of gastric bypass operations submitted by 20 bariatric surgeons were rated by peer surgeons. Surgical-skill ratings were highly correlated with complication rates (14.5% for surgeons in the bottom quartile vs. 5.2% in the top quartile).
A considerable body of research suggests that some surgeons have better results than others. Early studies of coronary-artery bypass surgery showed wide variation in risk-adjusted patient mortality across surgeons; studies of other procedures and other outcomes have shown similar variation among surgeons.
1
–
3
Efforts to reduce such variation have focused primarily on improving perioperative care. For example, the Surgical Care Improvement Project and related pay-for-performance programs have provided financial incentives to increase surgeons' compliance with evidence-based practices related to prophylaxis against surgical-site infection and venous thromboembolism. As of this writing, however, there is little evidence that such initiatives have improved . . .
Journal Article
Critical environmental politics
\"The aim of this book, by providing a set of conceptual tools drawn from critical theory, is to open up questions and new problems and new research agendas for the study of environmental politics\"-- Provided by publisher.
Book
Adenoma Detection Rate and Risk of Colorectal Cancer and Death
The proportion of a physician's screening colonoscopies that detect at least one adenoma (the adenoma detection rate) is a quality measure. In this study involving 136 gastroenterologists, the adenoma detection rate was inversely associated with patients' risk of interval colorectal cancer.
Colonoscopy is a commonly used primary or follow-up screening test to detect colorectal cancer,
1
–
3
the second leading cause of death from cancer in the United States.
4
,
5
Colonoscopy can reduce the risk of death from colorectal cancer through detection of tumors at an earlier, more treatable stage and through removal of precancerous adenomas.
3
,
6
Conversely, failure to detect adenomas during colonoscopy may increase the subsequent risk of cancer.
The adenoma detection rate, the proportion of screening colonoscopies performed by a physician that detect at least one histologically confirmed colorectal adenoma or adenocarcinoma, has been recommended as a quality benchmark . . .
Journal Article