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Three Ways Brands Can Combat Information Overload and Skepticism
Think of the taglines \"Because youre worth it\" (L'Oreal Paris), \"You're in good hands with Allstate,\" or \"Melts in your mouth, not in your hand\" (M&M's) - all brand drivers that, for decades, have framed the discussion around a brand value proposition. In 2012, Barclays Bank was arguably the least-trusted brand in the least-trusted industry in the U.K. after the 2008 financial meltdown. Significant advertising efforts to recover the trust that is essential to a bank brand did not yield results. At an event, a brand can be embedded as an active participant, whether on a local community level or a global scale, and provide an experience that the audience attaches to the brand.
Journal Article
Being the butt of your own jokes
I'm sure you remember good ol' Bill from the golfing faux pas last year and his sometimes incomprehensible accent. When he returned home, he nailed it. Bill has a new puppy, which in its youthful excitement every morning has been shredding Bill's strides. I'm guessing the agony of seeing Bill leave every morning must have been too much for the dog to contain.
Trade Publication Article