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Think of the taglines \"Because youre worth it\" (L'Oreal Paris), \"You're in good hands with Allstate,\" or \"Melts in your mouth, not in your hand\" (M&M's) - all brand drivers that, for decades, have framed the discussion around a brand value proposition. In 2012, Barclays Bank was arguably the least-trusted brand in the least-trusted industry in the U.K. after the 2008 financial meltdown. Significant advertising efforts to recover the trust that is essential to a bank brand did not yield results. At an event, a brand can be embedded as an active participant, whether on a local community level or a global scale, and provide an experience that the audience attaches to the brand.

I'm sure you remember good ol' Bill from the golfing faux pas last year and his sometimes incomprehensible accent. When he returned home, he nailed it. Bill has a new puppy, which in its youthful excitement every morning has been shredding Bill's strides. I'm guessing the agony of seeing Bill leave every morning must have been too much for the dog to contain.

In the wake of the election of Barack Obama and proclamations of a vaunted \"post-race era,\" one might think that it is passé to study issues of difference. Unfortunately, the continuing validity of racial, ethnic, cultural, and religious identities, particularly as they impinge upon human communication, is underlined by the real but imperceptible ways in which they are brought to bear in the judgements that people make about each other. There is also the long-standing concern that minorities are underrepresented, misrepresented, or simply absent in the mediascape. One of the earliest Canadian research projects on this issue examined the portrayal of Aboriginal and other racialized groups in textbooks and advertising. A number of studies have appeared since the 1 980s on their depictions in a variety of other media, as the contributors to this special issue's report section on \"State of the Art: Race, Ethnicity and Communication\" attest. Research foci have shifted somewhat, however, from basic concerns about underrepresentation and the failure to include all groups, to the quality of representation. Qualitative analysis poses more challenges than quantitative examinations; nonetheless, a number of scholars have managed to conduct strong cultural, discursive, symbolic, semiotic and other qualitative examinations of media materials. There is a need to provide a consistent and systematic means of employing such tools to hold the media accountable for their engagement with race and ethnicity, as [Catherine Murray] argues in this issue. Whereas some of the articles in this special issue touch upon race and ethnicity in the media, several address more fundamental topics relating to intercultural communication. They assert that, from a clash of cultures near an Aboriginal reservation to ethnic mediascapes to the technically deterministic biopolitics of no-fly lists to ethnic humour, the critical study of race and ethnicity remains pertinent and topical. Alexis Conradi employs rhetorical theory to discuss news coverage of the Oka Crisis. Beginning with a group of Mohawk clan mothers occupying a particular territory in order to prevent it from becoming part of a golf course expansion, it grew into a major media and political event. Conradi suggests that this conflict represents a pivotal moment in Canadian history for a number of reasons, including larger discussions over Mohawk sovereignty, the adoption of unfamiliar techniques by the state, and a clash between different communicative and negotiating systems. The author analyzes the clash of cultures in a pagus, \"a place without norms or rules where fear, tactics and tricks collide.\" She suggests a \"rhetoric of listening,\" which would enable coming to judgement without a common set of understandings.