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This work looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design.
Book
The moderns : midcentury American graphic design
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown-all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
eBook
Graphic design : a history
For the third edition of Graphic Design Stephen Eskilson has, with the aid of 540 new and existing images, updated key parts of the book. Most notably he has expanded the introduction to begin with the origins of writing and added a new chapter 11 that investigates current trends in digital design. Organized chronologically, the book traces the impact of politics, economics, war, nationalism, colonialism, gender and art on graphic designers working in print and film and with the latest web, multimedia and emerging digital technologies.
Book
Adobe Creative Cloud All-in-One for Dummies
Fly higher in your Creative Cloud
Adobe Creative Cloud makes the most popular tools used by designers, photographers, and other creative professionals accessible in a single place. Adobe Creative Cloud All-in-One For Dummies is the ultimate one-stop reference guide for how to use them all. Whatever gets your creative juices flowing, you'll find the in-depth guidance required to deliver the results you want, from polishing-up photos and images to creating illustrations and designs. And once your assets are just how you want them, you can pick up best practices for managing and publishing via the amazing Adobe Bridge.
Written by pro designers for those getting started with this powerful set of tools, this book gives you an overview of Creative Cloud and step-by-step coverage of the major applications—InDesign, Illustrator, Photoshop, Acrobat Pro, and Adobe XD, and Adobe Bridge—in seven mini-books that take you from the basics to more advanced topics. You'll also discover how to get your work noticed by building personal galleries and displaying your creative wares.
* Find the essentials on the top tools in Adobe Creative Cloud
* Build and enhance your design skills
* Protect your documents with Acrobat Pro
* Get the most out of each program with insider tips
Whatever your skill level and project needs, you'll find the essentials you need to demystify these complex programs and the knowledge to make your work shine even more brightly through the Cloud!
eBook
Maker projects for kids who love graphic design
Readers will discover the elements graphic designers use, such as colors, shapes, fonts, and perspective, to convey their messages.
Book
Drawn to the Word
A unique study of lectionaries and graphic design as a site of biblical reception How artists portrayed the Bible in large canvas paintings is frequently the subject of scholarly exploration, yet the presentation of biblical texts in contemporary graphic designs has been largely ignored.
eBook
Becoming a graphic & digital designer : a guide to careers in design
Begin your graphic design career now, with the guidance of industry experts
Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms.
Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as \"graphic design\" is now richer and more inviting than ever before.
* Learn how to think like a designer and approach projects systematically
* Discover the varied career options available within graphic design
* Gain insight from some of the leading designers in their fields
* Compile a portfolio optimized to your speciality of choice
Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.
eBook
The Graphic Communication Handbook
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.
Features include:
introductions that frame relevant debates
case studies, examples and illustrations from a range of campaigns
philosophical and technical explanations of topics and their importance.
eBook