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Background Given the increasing prevalence of cyber spoofing and satire targeting public figures, understanding the psychological and social effects of self-deprecating humor can provide valuable insights into its effectiveness as a coping strategy. Methods Studies 1a ( N  = 183) and 1b ( N  = 198) manipulated self-deprecating humor and examined its effect on interpersonal liking using within-participant and between-participant designs, respectively. Study 2 ( N  = 205) explored the moderating role of social distance and Study 3 ( N  = 274) investigated the mediating role of perceived forgiveness in the distant condition. Results The results showed that using self-deprecating humor as a coping strategy increased the celebrity’s interpersonal likeability (Study 1). Moreover, self-deprecating humor was more effective in the distant condition than in the close condition (Study 2) and may enhance interpersonal liking through perceived forgiveness (Study 3). Conclusions These findings suggest that self-deprecating humor can serve as an effective strategy for celebrities to navigate cyber spoofing, particularly when addressing a distant audience. The study highlights the role of social distance and perceived forgiveness in shaping audience responses, offering practical implications for celebrity image management on social media.

Guardian critic Hadley Freeman stated in 2014 that the “book publishing world has, for some time now, become wholly memoirified.” This article will analyze the book industry’s penchant for memoir, focusing on memoirs published by female comedians or comedic actors since Tina Fey’s record-breaking bestseller Bossypants (2011). The article offers a book studies-centered perspective, drawing on quantitative as well as qualitative data. Including a brief case study of the Goodreads Choice Awards in the category “Humor,” this article contributes to a greater understanding of the position of the popular memoir in the book industry.

The study aimed to explore the humor processing elicited through the manipulation of artistic drawings. Using the Comprehension–Elaboration Theory of humor as the main research background, the experiment manipulated the head portraits of celebrities based on the independent variables of facial deformation (large/small) and addition of affective features (positive/negative). A 64-channel electroencephalography was recorded in 30 participants while viewing the incongruous drawings of celebrities. The electroencephalography temporal and spectral responses were measured during the three stages of humor which included incongruity detection, incongruity comprehension and elaboration of humor. Analysis of event-related potentials indicated that for humorous vs non-humorous drawings, facial deformation and the addition of affective features significantly affected the degree of humor elicited, specifically: large > small deformation; negative > positive affective features. The N170, N270, N400, N600-800 and N900-1200 components showed significant differences, particularly in the right prefrontal and frontal regions. Analysis of event-related spectral perturbation showed significant differences in the theta band evoked in the anterior cingulate cortex, parietal region and posterior cingulate cortex; and in the alpha and beta bands in the motor areas. These regions are involved in emotional processing, memory retrieval, and laughter and feelings of amusement induced by elaboration of the situation.

This study explores the relationship between the attributes of Social Media Influencers (SMIs) and consumer purchase intentions, focusing on the mediating roles of SMI authenticity and individual self-expansion, framed within the Value-Attitude-Behavior (VAB) model. Data were collected from university students who follow SMIs promoting products and services through meme marketing. A total of 210 responses were analyzed using structural equation modeling, specifically through measurement and structural analysis with Smart PLS. The findings reveal that SMI attributes, particularly attitude homophily and social attractiveness, positively influence individuals’ self-expansion, while physical attractiveness does not exhibit a significant relationship. Additionally, the results indicate that both self-expansion and perceived authenticity of SMIs mediate the relationship between attitude homophily and brand attitude. Furthermore, positive brand attitudes are shown to enhance consumer purchase intentions. This study contributes to the understanding of how SMI characteristics impact consumer behavior in the context of digital marketing.

A self-described \"digital native,\" one bom after 1980 and therefore unfamiliar with a time when computer technology \"has not been a major source of entertainment, information, and communicative expression\" (xix), Blank is merely reading the writing on the pixelated wall when he presciently observes that the digital attachments people create through social media, blogs, and discussion boards increasingly hold greater psychological value than those in their \"real-world\" communities (13), and that the world soon will be devoid of \"digital immigrants,\" those raised in a time when tweets came solely from birds and a mouse was only something to be trapped. The Last Laugh is certainly not the last word in the debate over digital technology's role in cultural expression.Despite his best intentions, Blank's argument cannot help but be waged across generational lines as well as the digital divide; it is sure to be more convincing to his fellow digital natives and less so to older digital immigrants.

Name-dropping is the use of a celebrity name in conservation, usually to make the speaker feel more important than the listener. Observances on the art of name-dropping discussed include the indrect name-drop, the secondary name-drop; dropping of a celebrity nickname or diminutive; dropping the right names to the right audience; preference for dropping names of deceased luminaries; the fact that famous people are often disappointing to know; the art of a famous person dropping his own name; and gossip columnists as professional name-droppers.