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Kosher and halal business compliance
Within the last two decades or so, kosher and halal markets have become global in scope and states, manufacturers, restaurants, shops, certifiers and consumers around the world are faced with ever stricter and more complex kosher and halal requirements - most clearly exemplified by Muslim and Jewish groups' call for kosher and halal certification by third party certification bodies. This book characterizes the expanding kosher and halal markets and explains how businesses can comply with rising demands.
Book
Digital Technology 4.0 on Halal Supply Chain: A Systematic Review
Background: The halal supply chain is a focused type of supply chain that ensures halal products throughout the entire process, from upstream to downstream. This paper aims to identify the innovative digital technology 4.0 utilized within the halal supply chain and understand its impact on firm performance, both financial and non-financial. Methods: A systematic review methodology was employed on the academic database of Scopus, resulting in 70 articles. We analyze the included articles with two main aspects that are of concern in this research, namely what technology is used in certain parts of the supply chain (procurement, manufacturing, distribution, and/or logistics), as well as the impact on firm performance (financial and/or non-financial); Results: Our findings reveal that the technologies widely used include blockchain technology, halal financial technology, and halal traceability system (RFID, IoT). Conclusions: Innovative digital technology has been implemented in the halal supply chain and has affected the firm’s performance both financially and non-financially. Future research is suggested to focus on investigations regarding holistic technology integration, quantitative analysis to measure the specific financial performance of firms adopting digital technologies, and the feasibility and importance of technology adoption for Small and Medium Enterprises (SMEs) in the halal industry.
Journal Article
Antecedents of consumers’ Halal brand purchase intention: an integrated approach
Purpose
The purpose of this paper is to apply the concept of traditional branding constructs – brand image, brand satisfaction, brand trust and brand loyalty to an unexplored field of Halal products – Halal brand image, Halal brand satisfaction, Halal brand trust and Halal brand loyalty. In addition, this study seeks to elaborate the relationships among brand perceived quality, Halal brand image, Halal brand satisfaction, and Halal brand trust, Halal brand loyalty and consumer purchase intention.
Design/methodology/approach
A theoretical model with hypothesised relationships is developed and tested with the help of structural equation modelling procedure in AMOS. This research used the questionnaire survey method to collect data from 347 consumers in Pakistan who had the experience of purchasing Halal milk brand.
Findings
The empirical results suggest that perceived brand quality has a significant and positive influence on the Halal brand image, Halal brand satisfaction, Halal brand trust, Halal brand loyalty and purchase intention. Similarly, the Halal brand image, Halal brand satisfaction, Halal brand trust and Halal brand loyalty significantly influence consumer Halal brand purchase intention.
Research limitations/implications
The Muslim population is growing in many parts of the world, including non-Muslim countries. Although this study’s focus is limited to Pakistani Muslims, findings related to the effects of brand perceived quality, Halal brand image, Halal brand satisfaction, and Halal brand trust and Halal brand loyalty on intentions may not be equally valid for Muslim consumers in others Muslim and non-Muslim countries and for other types of products.
Practical implications
The findings indicate that ignoring the important quality elements of a brand could be costly to marketers who failed to realise the importance of traditional brand attributes whilst embracing Halal brand marketing initiatives. In addition, Halal branding can allow the businesses to access to new markets, to enjoy more competitive advantages and to increase their profitability by selling at higher prices with higher profit margins.
Originality/value
Although previous research has explored the relevant issues about brand image, brand satisfaction, brand trust and brand loyalty, none highlights these traditional constructs to an unexplored field of Halal products.
Journal Article
Principles in halal supply chain management
Purpose - The purpose of this paper is to introduce a new framework to optimise the design of halal food supply chains, called the \"Halal Supply Chain Model\". In this research the main logistics business processes are defined, which are the determinants for the halal supply chain performance.Design methodology approach - Next to an extensive literature review, a large discussion group and various focus group sessions conducted in Malaysia, The Netherlands and China have been used to identify halal control activities and assurance activities in logistics business processes, with a focus on transportation, warehousing and terminal operations.Findings - The findings show that product characteristics (bulk versus unitised, ambient versus cool chain) and market requirements (Muslim or non-Muslim country) determine the supply chain vulnerability to halal contamination, for which halal control activities and assurance activities are put in place to reduce supply chain vulnerability. More empirical research is needed to further refine the Halal Supply Chain Model for different product-market combinations. Second, qualitative research is recommended for halal cosmetics and pharmaceutical supply chains.Practical implications - This study shows that halal supply chain management is different from conventional supply chain management, which requires a halal policy and specific design parameters for supply chain objectives, logistics control, supply chain network structure, supply chain business processes, supply chain resources and supply chain performance metrics.Originality value - The Halal Supply Chain Model can be an important instrument to design and manage halal food supply chains in extending halal integrity from source to point of consumer purchase. As there is an evident lack of academic research in the field of halal supply chain management, it provides an important reference for halal logistics and supply chain management. The large discussion group and focus group sessions resulted in the publication of the International Halal Logistics Standard (IHIAS 0100:2010) by IHI Alliance in 2010.
Journal Article
Halal logistics: practices, integration and performance of logistics service providers
Purpose
This paper aims to examine the halal value creation in halal logistics practices and halal logistics integration in delivering halal products and/or services by investigating the effects of halal logistics practices on halal logistics performance and the role of halal logistics integration as a mediator.
Design/methodology/approach
Partial least square is performed on a survey data of 129 Malaysian logistics service providers.
Findings
The novel findings affirm that halal logistics practices comprising of physical segregation of halal products from non-halal in halal warehousing, halal transportation and halal terminal positively affect halal logistics performance. The most novel finding is that halal logistics integration positively affect halal logistics performance and mediate, significantly the relationship between halal warehousing and halal transportation and halal logistics performance.
Practical implications
Managers/logisticians should aware that halal value creation in halal logistics practices have a positive effect on halal logistics performance and they should appreciate halal logistics practices and halal logistics integration to realize a better halal logistics performance towards halal logistics implementation.
Originality/value
The results draw the novel contributions of halal logistics practices and mediating effects of halal logistics integration between halal logistics practices and halal logistics performance that have never been published.
Journal Article
Personal intrinsic religiosity and product knowledge on halal product purchase intention
PurposeThis paper aims to increase knowledge about awareness and intention to choose the halal products. This study assessed the effect of intrinsic religiosity and knowledge of halal products on the awareness and purchase intention of halal products. This study also investigated and examined the role of halal product awareness (HPA) in mediating the relationship between personal intrinsic religiosity (PIR) and halal product knowledge (HPK) with halal product intention (HPI). This knowledge will be very meaningful because there are still many types of products that are not halal certified circulating in the Muslim market segment.Design/methodology/approachThis study used a self-administered questionnaire with closed questions. As many as 238 Muslim consumers in Indonesia over 17 years old were selected to be tested for regressive relationships from the four constructs. The Sobel test is then used to explain the mediating role of HPA.FindingsThis study shows that there is a relationship between PIR and HPK to HPA and HPI, and HPA to HPI. This study found that HPA was truly a partial mediation in the relationship between PIR and HPK with HPI.Research limitations/implicationsThis study is conducted in the halal food sector in Indonesia and in certain cultural contexts so that the application of the same model in various sectors and countries can get various results. In addition, the respondents of this study were halal food customers; it would be very interesting to obtain data from other stakeholders such as halal food producers or retailers.Originality/valueAs per the authors’ knowledge, this study becomes the first study in Indonesia to examine the mediating role of HPA in the relationship of PIR and HPK with HPI. Conceptual discussion and results of empirical studies extend previous research on consumer behavior in the halal product market segment. An in-depth study of this phenomenon is expected to contribute in the development of science, especially Islamic marketing and customer behavior.
Journal Article
The emergence of halal food industry in non-Muslim countries: a case study of Thailand
Purpose
The paper aims to explore the development of the halal industry in Thailand. It endeavours to investigate the main factors behind the country’s success as one of the largest exporters of halal-certified foods and products in the Southeast Asian region, in spite of the fact that Thailand is a non-Muslim-majority country. Only 4.3 per cent of the 69-million population of Thailand is Muslims.
Design/methodology/approach
In articulating the issue objectively, qualitative research method was adopted. This paper used structured literature study by analysing various subjects of halal pertaining to Thailand’s halal sector. At the same time, several in-depth interviews with the corresponding halal authorities in Thailand, as well as site visits, were also conducted. We also undertook observations in several sites in Thailand to analyse the issue further.
Findings
Findings from the research show that the strong presence of Thailand in the global halal industry is because of its bustling tourism industry that helps to bolster the country’s halal branding, its uniformity of halal definition and standards and effective support to the local SMEs.
Practical implications
This research implies that the standardisation of halal in a country is imperative in the Muslim-majority or Muslim-minority countries. This study gives a benchmark for the non-Muslim-majority countries which endeavour to embark on the halal industry. Muslim-minority counties that envision to succeed in the global halal market could emulate Thailand’s approach in branding itself as a recognised non-Muslim-majority country in producing certified halal foods and products.
Originality/value
The paper provides guidelines and standards for Muslim-minority countries that envision success in the global halal market.
Journal Article
The relationship between halal traceability system adoption and environmental factors on halal food supply chain integrity in Malaysia
Purpose
Muslim consumers have been shocked with the news of cross-contamination issues in the Halal food that they consumed. These issues make them put more effort in ensuring the products that they purchased being monitored throughout the supply chain. In this case, food companies must be prepared to implement systematic traceability system to ensure the authenticity of Halal products and comprehend the importance of Halal industry environmental factors (HIEF) in enhancing integrity of Halal food supply chain and protect from any risk of cross-contaminations. This paper aims to clarify the relationship between the Halal traceability system adoption (HTSA) and HIEFs on Halal food supply chain integrity (HFSCIn).
Design/methodology/approach
The study opted quantitative research approach by using the self-administrated questionnaires. The questionnaires were distributed during Malaysia International Halal Showcase (MIHAS) 2014 and Halal Fiesta Malaysia (HALFEST) 2014. 127 Malaysian Halal food and beverages companies have been involved in the study. Most of the respondents are the general manager or owner of the company, Halal executives, quality assurance managers, operation managers and sales manager.
Findings
The study found that there is a significant relationship between HTSA and HIEF on HFSCIn. The study also found that the highest adoptions of Halal traceability system are among the producer and end user, while the highest contributions in influencing the HIEF are the economic and socio-cultural factors.
Research limitations/implications
This study only focused on Halal food industry particularly the food and beverages category. Thus, future study can explore further on every category in food industry such as raw materials and ingredients; poultry, meat and dairy; fast food and premises and make comparison between pharmaceutical, cosmetics and health care in Halal industry. In addition, the sample size (N = 127) can be considered small; therefore, it is recommended that in future the subject matter be explored with a much larger sample to allow generalization of the result.
Originality/value
This study provided, perhaps for the first time, an analysis of the relationship between traceability adoptions and HIEF on HFSCIn.
Journal Article