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Communicating Science Effectively
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations.
Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences - psychological, economic, political, social, cultural, and media-related - on how science related to such issues is understood, perceived, and used.
eBook
How to speak tech : the non-techie's guide to key technology concepts
\"Things you've done online: ordered a pizza, checked the weather, booked a hotel, and reconnected with long-lost friends. Now it's time to find out how these things work. Vinay Trivedi peels back the mystery of the Internet, explains it all in the simplest terms, and gives you the knowledge you need to speak confidently when the subject turns to technology. This revised second edition of How to Speak Tech employs the strategy of the popular first edition: through the narrative of setting up a fictitious startup, it introduces you to essential tech concepts. New tech topics that were added in this edition include the blockchain, augmented and virtual reality, Internet of Things, and artificial intelligence. The author's key message is: technology isn't beyond the understanding of anyone. By breaking down major tech concepts involved with a modern startup into bite-sized chapters, the author's approach helps you understand topics that aren't always explained clearly and shows you that they aren't rocket science\"-- Provided by publisher.
Book
The influence of information communication technology on farmers’ sales channels in environmentally affected areas of China
The rapid development of information communication technology (ICT), represented by mobile phones and the Internet, allows capitalizing to a greater extent on the wealth of information and knowledge available for agriculture knowledge and can be used to increase production, conserve the environment, etc. This study analyzes the current market-oriented behavioral effects of information communication technologies on farmers, based on data of 1263 rural households in two highly environmentally affected and major vegetable producing provinces—Shandong and Hebei. A probit model was used to analyze the impact of information communication technology on the choice of farmers’ sales channels. The results show that the differences between the farm households with and without access to ICT, as well as those who actively or passively acquire information, have a significant impact on the choice of sales channels. Using ICT increases the probability that farmers choose sales through middlemen and cooperatives and reduces the probability of self-sales. Actively acquiring information has a positive impact on the cooperative channel choice and a significant negative impact on self-sales. Accordingly, we recommend that the government should increase the penetration rate of ICT, strengthen the information technology in rural areas, emphasize the construction of information sources, such as the collection and distribution of market information, enhance information literacy among farmers, reduce their transaction costs, and increase overall farmer participation in the market.
Journal Article
The Wealth of Networks
With the radical changes in information production that the Internet has introduced, we stand at an important moment of transition, says Yochai Benkler in this thought-provoking book. The phenomenon he describes as social production is reshaping markets, while at the same time offering new opportunities to enhance individual freedom, cultural diversity, political discourse, and justice. But these results are by no means inevitable: a systematic campaign to protect the entrenched industrial information economy of the last century threatens the promise of today's emerging networked information environment.
In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changing-and shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves. He describes the range of legal and policy choices that confront us and maintains that there is much to be gained-or lost-by the decisions we make today.
eBook
Determinants of web site information by Spanish city councils
Purpose - The purpose of this research is to analyse the web sites of large Spanish city councils with the objective of assessing the extent of information disseminated on the internet and determining what factors are affecting the observed levels of information disclosure.Design methodology approach - The study takes as its reference point the existing literature on the examination of the quality of web sites, in particular the provisions of the Web Quality Model (WQM) and the importance of content as a key variable in determining web site quality. In order to quantify the information on city council web sites, a Disclosure Index has been designed which takes into account the content, navigability and presentation of the web sites. In order to contrast which variables determine the information provided on the web sites, our investigation bases itself on the studies about voluntary disclosure in the public sector, and six lineal regressions models have been performed.Findings - The empirical evidence obtained reveals low disclosure levels among Spanish city council web sites. In spite of this, almost 50 per cent of the city councils have reached the \"approved\" level and of these, around a quarter obtained good marks. Our results show that disclosure levels depend on political competition, public media visibility and the access to technology and educational levels of the citizens.Practical implications - The strategy of communication on the internet by local Spanish authorities is limited in general to an ornamental web presence but one that does not respond efficiently to the requirements of the digital society. During the coming years, local Spanish politicians will have to strive to take advantage of the opportunities that the internet offers to increase both the relational and informational capacity of municipal web sites as well as the digital information transparency of their public management.Originality value - The internet is a potent channel of communication that is modifying the way in which people access and relate to information and each other. The public sector is not unaware of these changes and is incorporating itself gradually into the new network society. This study systematises the analysis of local administration web sites, showing the lack of digital transparency, and orients politicians in the direction to follow in order to introduce improvements in their electronic relationships with the public.
Journal Article
How Does Risk-Information Communication Affect the Rebound of Online Public Opinion of Public Emergencies in China?
The rebound of online public opinion is an important driving force in inducing a secondary crisis in the case of public emergencies. Effective risk-information communication is an important means to manage online public opinion regarding emergencies. This paper employs fuzzy-set qualitative comparative analysis to discover which conditions are combined and may result in the rebound of online public opinion. Five conditions were selected: the type of public emergency, messengers, message attributes, audience, and information feedback. The study used a sample of 25 major public emergencies that occurred between 2015 and 2020 in China. The type of public emergency, audience, and information feedback emerged as critical influencing factors. Message attributes promote the rebound of online public opinion regarding public health emergencies, while messengers play a traction role in the rebound of online public opinion on other types of public emergencies. This study extends risk-information communication theory from the perspective of the type of emergency, explores the causes of rebounded online public opinion regarding public emergencies, and provides policies and suggestions for risk-information communication and online public-opinion governance during emergencies.
Journal Article