Explore the vast range of titles available.

This study proposes and tests a structural model comprising immersive sensory cues, cognitive immersion, immersive experience satisfaction, and immersive experience recommendation intentions in digital exhibitions based on the extended cognitive-affective-conative model. Data were collected from 475 audiences who visited the teamLab SuperNature of Macau and analyzed via SPSS and AMOS 6.0. The results display that the dimensions of immersive sensory cues were found to positively influence the dimensions of cognitive immersion, which in turn lead to experience recommendation intentions through immersive experience satisfaction; immersive experience involvement moderates the relationship between perceived enjoyment and immersive experience satisfaction and the relationship between perceived attractiveness and immersive experience satisfaction. The findings of this study benefit digital event marketers and designers by leveraging immersive technology-related sensory cues to improve exhibition attendees' immersive experience satisfaction and recommendation intentions.

This study proposes and tests a structural model comprising immersive sensory cues, cognitive immersion, immersive experience satisfaction, and immersive experience recommendation intentions in digital exhibitions based on the extended cognitive-affective-conative model. Data were collected from 475 audiences who visited the teamLab SuperNature of Macau and analyzed via SPSS and AMOS 6.0. The results display that the dimensions of immersive sensory cues were found to positively influence the dimensions of cognitive immersion, which in turn lead to experience recommendation intentions through immersive experience satisfaction; immersive experience involvement moderates the relationship between perceived enjoyment and immersive experience satisfaction and the relationship between perceived attractiveness and immersive experience satisfaction. The findings of this study benefit digital event marketers and designers by leveraging immersive technology-related sensory cues to improve exhibition attendees’ immersive experience satisfaction and recommendation intentions.

Recently, immersive and interactive technologies have brought about significant changes and developments in the museum and gallery sector. These technologies can transport their audiences to specific places, times, and points in history without the need for physical travel and provide them with valuable intellectual and emotional experiences. Through these experiences, museum and gallery audiences have the opportunity to better understand diverse cultures. Accordingly, museums and galleries in the UK and China are increasingly investing in immersive and interactive technologies to promote cultural exchange between the two countries. However, there is limited information about stakeholder awareness of the immersive and interactive technologies used in museum and gallery experiences for cultural exchange and the mechanisms for developing museum and gallery experiences utilizing such technologies. This study employs a mixed-methods approach, combining qualitative methods, such as questionnaire surveys, with qualitative methods involving case studies and interviews. This integrated approach allows for an exploration of mechanisms for leveraging and developing immersive and interactive experiences in museums and galleries while also providing an in-depth understanding of key stakeholders’ perspectives in both the UK and China. The research highlights the need to improve the acceptance and accessibility of immersive and interactive technologies for enhanced audience experiences and cultural exchange in the museum and gallery sector and the importance of improving stakeholder roles and relationships. The research outcomes have also resulted in recommendations at the operational (e.g., technology deployment) and strategic levels (e.g., stakeholder roles, relationships, and approaches).

Banner talks about employee engagement strategies. She is always curious to learn how companies are using technology to engage, inform, and upskill their employees. The tools and technologies that support workforce digitization are evolving at a rapid pace, with a focus on learning and development staples. The applications that most interest me in this space are those that enable guided learning, immersive situations, and employee engagement strategies. Digital Adoption Platforms are essentially guided learning technologies that provide in-application step-by-step guidance. They guide users through the functionality of an application, and provide immediate help if something is done wrong. Imagine having to navigate a new online client engagement system you've never seen before. The realm of immersive learning is expanding quickly with the advent of 3D, virtual reality, and augmented reality technologies. Employee engagement plays a key role in performance improvement.