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"India-Rural conditions"
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India's villages in the 21st century : revisits and revisions
Rural sociology in India has undergone dynamic phases and shifts; from early ethnographic field research conducted by anthropologists such as M. N Srinivas (1950), to more focused analyses on agrarian conflict and agrarian change through the 1960s and 70s, village studies in India continued to evolve. However, post economic liberalisation in the 90s, the village ceased to be central to ongoing sociological concerns, and the 'urban' took over, with studies on the city and demography becoming more prominent. The shifts in Indian economic policy during the early 1990s began to marginalize rural life and its agrarian economy in the national imagination. India's Villages studies this shift and argues that in 21st century India, the rural continues to play a significant role in contemporary life, just as much as the rural itself changes in form and nature. Through essays published in the EPW, the volume puts together 14 papers based on empirical studies carried out by sociologists, social anthropologists and economists over the past 15 years to begin a holistic conversation on the rural today.
Labour, state and society in rural India
2016,2023
\"Behind India's high recent growth rates lies a story of societal conflict that is scarcely talked about. Across production sites, state institutions and civil society organisations, the dominant and less well-off sections of society are engaged in a protracted conflict that determines the material conditions of one quarter of the world's 'poor'. Increasingly mobile, and often engaged in multiple occupations in multiple locations, India's 'classes of labour' are highly segmented, but far from passive in the face of ongoing processes of exploitation and domination. Drawing on detailed fieldwork in rural South India over more than a decade, the book uses a 'class-relational' approach that focuses on 'the poor's' iniquitous relations with others, and views class in terms of contested social relations rather than structural locations marked by particular characteristics. The book explores continuity and change amongst forms of accumulation, exploitation and domination in three interrelated arenas of class relations: labour relations, the state and civil society. Marginal gains for labour derived from structural change are contested by capital, local state institutions and state poverty reduction programmes tend to be controlled by the dominant class, and civil society organisations tend to reproduce rather than challenge the status quo. On the other hand, elements of state policy have the capacity to improve the material conditions of 'the poor' where such ends are actively pursued by labouring class organisations. It is argued that social policy currently provides the most fertile terrain for redistributing power and resources to the labouring class, and may clear the way for more fundamental transformations.\"
The Light of Knowledge
2013
Cowinner of the Society for Linguistic Anthropology’s Edward Sapir Book Prize Since the early 1990s hundreds of thousands of Tamil villagers in southern India have participated in literacy lessons and other events designed to transform them into active citizens with access to state power. These efforts are part of a movement known as the Arivoli Iyakkam (the Enlightenment Movement), one of the most successful mass literacy movements in recent history. This rich ethnographic account of highlights the paradoxes inherent in such movements that seek to emancipate people through literacy. “A work of linguistic anthropology that makes crucial contributions to the study of literacy and language ideologies. It is also a broadly ranging work of social theory that will be of interest to students and scholars of the postcolonial state and neoliberal governmentality in South Asia and beyond, and of activism and social movements more generally.”—Anthropological Quarterly
Rural marketing
2007
This highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition has been thoroughly revised and expanded, and examines in greater detail the concept of rural markets and rural marketing. It also contains numerous short cases to illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into: - The nature and patterns of rural behaviour. - A detailed profile of the rural market. - The opportunities available in rural markets and new methods used to access the rural consumer. - Strategic decisions for new product development. - Promotion, distribution, communication, and channel servicing decisions. - the importance of rural market institutions such as haats and melas. - Emerging channels to access rural market. A guide to strategic marketing and management decisions, this book will be of interest to students of marketing and management as well as professionals in the field.
Migration, gender and home economics in rural North India
\"This book critically examines the socio-economic impacts of out-migration on households and gender dynamics in rural northern India. The first of its kind, this study unearths, through detailed regional and demographical research, the ways in which economic and migratory trends of male family members in rural India in general, and hilly regions of Garhwal in particular, affect the wives, children, extended families, and agricultural lands that they have left behind. It offers vital research in how rural India's socio-economic formations and topographic characteristics can today more effectively contribute to the national and global economy with respect to migratory trends, gender dynamics, and home life. Furthermore, it investigates the collapse of agricultural and many other traditional economic activities without a corresponding creation of fresh economic opportunities. This volume moreover elucidates how male out-migration from rural to urban centres has greatly re-shaped kinship and economic structures at places of origin and consequently had a serious impact on the socio-psychological well- being of family members This volume will be of great value to scholars and researchers of development economics, agricultural economics, environment studies, sociology, social anthropology, population studies, gender and women's studies, social psychology, migration and diaspora studies, South Asian studies, and behavioral studies\"-- Provided by publisher.
Village matters : relocating villages in the contemporary anthropology of India
Contributed papers based on presentations at a panel in connection with the 18th European Conference on Modern South Asian Studies, held at Lund, Sweden.
Rural Nostalgias and Transnational Dreams
2011,2014
Renowned as the predominant farmers and landlords of Punjab, and long possessed of an autocthonous agricultural identity, Jat Sikhs today often live urban and diasporiclives. Rural Nostalgias and Transnational Dreams examines the formation and meaning of Jat Sikh identity in the contemporary Indian city.
Nicola Mooney describes a number of Jat Sikh social practices and narratives through which contemporary notions of identity are developed. She contextualizes these elements of Jat Sikh modernity against local, regional, and national histories of cultural and political differentiation, perceptions of marginality, and the expression of increasingly exclusive notions and practices of identity. This unique ethnography incorporates first-hand observations and local narratives to develop insights into the traditions and social memory of Jat Sikhs, as well as on the issues of urban and transnational social transformation.