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10,343 result(s) for "Infomercials"
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LIKE PLANNING A PARTY
\"Doing infomercials and having to cast and talk to people and keep people engaged with this experiment that they're doing, and we're doing-to see if these products actually work and interviewing everybody and being so invested in their journey-is the foundation of what we do as unscripted producers,\" she says. Goodman eventually segued into segment producing programs like the Fox's Master Chef and serving as a field producer on the fashion design juggernaut Project Runway, which aired on Lifetime at that time. Otherwise, my boyfriend or a dog walker will do it.
Trade Publication Article
The Relationship Between Sustainable Supply Chain Management, Stakeholder Pressure and Corporate Sustainability Performance
In 2009, Greenpeace launched an aggressive campaign against Nestlé, accusing the organization of driving rainforest deforestation through its palm oil suppliers. The objective was to damage the brand image of Nestlé and, thereby, force the organization to make its supply chain more sustainable. Prominent cases such as these have led to the prevailing view that sustainable supply chain management (SSCM) is primarily reactive and propelled by external pressures. This research, in contrast, assumes that SSCM can contribute positively to the reputation of an organization as a \"good citizen\" and, thereby, counter the impression that external stakeholder pressure is the only driver of SSCM. The study draws on Resource Dependence Theory in analyzing the three competing models of the potential stakeholder, SSCM and the corporate sustainability performance relationship. A dataset of 1,621 organizations allows the statistical comparison of these three models. Findings suggest that stakeholder pressure and SSCM both contribute to an organization's sustainability performance. Thus, supply chain managers will perceive benefits from SSCM other than merely the reduction of risk from reputational damage through stakeholder activism.
A study on the visual effect and user response of infomercials based on neural network analysis
This paper mainly takes the visual elements of infomercials as the perspective and the theory related to advertising effect as the basis, and uses the regression neural network model to study the influence of elements’ color, shape, brightness, etc. on the effect of infomercials and their functioning mechanism. A collaborative attention model combining the visual features of advertisement images and text features is constructed to improve the accuracy of users’ visual attention prediction. Element color, shape, brightness, etc., element position, size, number, etc., style selection and design all predicted social presence significantly (P=0.001), and the overall social facilitation effect and social presence predicted the advertising effect significantly, with the standardized coefficients of 0.617, 0.847, and 0.835, respectively, with a P- value equal to 0.001. Advertisement likability, advertisement aesthetics, and advertisement brand likability were negatively related to the average visual attention intensity. degree are negatively correlated with the average visual attention intensity, with correlation coefficients corresponding to -0.68, -0.86 and -0.84, respectively, which suggests that the more aesthetically pleasing the visual effect, the faster the user’s attention is perceived.