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"Intention"
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RELATIONSHIP BETWEEN DESTINATION COMPETITIVENESS AND BEHAVIORAL INTENTION: THE CASE OF AGRITOURISM DESTINATION
Purpose - This study analyses the relationship between destination competitiveness and behavioral intentions of agritourists in Prachinburi, Thailand. It investigates which competitiveness dimensions most influence intentions to revisit and recommend. It also explores the effects of sociodemographic as control variables. Methodology/Design/Approach – Using models developed by Ritchie & Crouch (2010) and Dwyer & Kim (2003), data from on-site agritourists was analysed using Factor Analysis and Multiple Regression. Findings –Results indicate that four competitiveness dimensions (accessibility, marketing strategy, created resources, and endowed resources) positively influence revisit intentions. Five dimensions (adding quality of service) influence recommendation intentions. Generational cohorts and distance from destination affect competitiveness’s impact on revisit intentions, while sociodemographic variables don’t influence recommendation intentions. The study concludes that the role of supporting factors cannot be mitigated if a destination aims to retain customers. Furthermore, destinations having less distinctive natural resources can still be competitive by enhancing created resources and marketing strategy. Originality of the research – This research contributes to literature by focusing on Asia Pacific/ developing countries, emphasizing the demand side, and exploring the agritourism context.
Journal Article
Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment
Social media is playing a vital role in the promotion of green products by reshaping the millennial green purchasing intention and green consumption behaviors, resulting in progressive growth toward sustainable environment and lower carbon emission. Non-organic consumption among humans has increased the carbon emission in contrary risked environment; therefore, consumption behavior and purchasing intention are required to change for better sustainable environment. This study’s goal is to determine the effects of social media in molding the consumption behaviors while considering eco-labeling, eco-branding, social norms, and purchase intensions among millennials to promote green consumption and lower carbon emission. It was decided to use a cross-sectional questionnaire survey to get information from the students of different faculties including social sciences, engineering, and bio-sciences. SPSS.V.22 and Smart-PLS were used to analyzed the data. Results indicated that social media has a profoundly good impact on molding and impacting youth behaviors regarding the green consumption, resulting in increasing intention toward sustainable environment which results in lower carbon emission. The results are in line with the predictions and contextual analysis, as the whole world is coming back toward natural life and is working for environmental protection and sustainability specially to lower the carbon emission. Therefore, students are molding themselves toward green consumption. The study recommends that future research may be conducted to study more contextual variables, who has influence on the green consumption among the general public regarding green consumptions and lowering carbon emission and stepping toward the sustainable environment.
Journal Article
Intentionality and action
The book links the concept of intention to human action. It provides answers to questions like: Why do we act intentionally? Which impact do reasons and motives have on our decisions? Certain events are identified as intentional actions when they are considered as being rationalized by reasons. The linguistic description of such events enables us to reveal the structure of intention. The mental and the linguistic constitute irreducible ways of understanding events. Among the topics discussed are intentionality, actions, the linguistic form to talk about intentionality and actions, Brentano?s view of intentionality, the phenomenological approach to intention and Wittgenstein's proposals. The contributions by Wolfgang Kèunne, Peter Simons, Christian Bermes, Kevin Mulligan, Severin Schroeder, Antâonio Marques, Margit Gaffal, Michel Le Du, Jesâus Padilla Gâalvez, Bernhard Obsieger and Amir Horowitz show that actions and decisions are guided by intentional considerations.
Book
Why Ethical Consumers Don't Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers
Despite their ethical intentions, ethically minded consumers rarely purchase ethical products (Auger and Devinney: 2007, Journal of Business Ethics 76, 361-383). This intentions-behaviour gap is important to researchers and industry, yet poorly understood (Belk et al.: 2005, Consumption, Markets and Culture 8(3), 275-289). In order to push the understanding of ethical consumption forward, we draw on what is known about the intention— behaviour gap from the social psychology and consumer behaviour literatures and apply these insights to ethical consumerism. We bring together three separate insights — implementation intentions (Gollwitzer: 1999, American Psychologist 54(7), 493-503), actual behavioural control (ABC) (Ajzen and Madden: 1986, Journal of Experimental Social Psychology 22, 453-474; Sheeran et al.: 2003, Journal of Social Psychology, 42, 393-410) and situational context (SC) (Belk: 1975, Journal of Consumer Research 2, 157— 164) — to construct an integrated, holistic conceptual model of the intention— behaviour gap of ethically minded consumers. This holistic conceptual model addresses significant limitations within the ethical consumerism literature, and moves the understanding of ethical consumer behaviour forward. Further, the operationalisation of this model offers insight and strategic direction for marketing managers attempting to bridge the intention-behaviour gap of the ethically minded consumer.
Journal Article
Do Initiator Characteristics Impact Member Decision: A Study of Online Group Buying in Taiwan
In recent years, online group buying has rapidly become popular and has become an important part of Internet users’ social life and shopping activities. The current study sought to examine the relationships between members and initiators in such online group buying website using a number of variables to describe the initiators and the members. Based on sample of 688 members and 61 initiators in online group buying website, the research demonstrated the use of a two-level hierarchical linear modeling to examine the relationships of online group buying initiator and members, appropriately adjusted for a nested structure. The results indicated that members who engage in higher levels of purchase intention in online group buying are more likely to find initiators who have ability and respond to the members. To sum up, initiator characteristics affects the initiator reputation and member’s trust to initiator. Moreover, initiator reputation and member’s trust positively affect member purchase intention.
Journal Article