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Digital PR
The digital revolution has caused a seismic shift in the PR industry. It's altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we've been, where we are and where we're going. It's a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
eBook
Social media and crisis communication
\"Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.\"--Provided by publisher.
Book
Revolutionary Egypt in the eyes of the Muslim Brotherhood : a framing analysis of Ikhwanweb
The Muslim Brotherhood, which was founded in Egypt in 1926, has been at the forefront of the resurgence of political Islam in the Middle East.It has also endeavored to reach out beyond Egypt and the Middle East, to an international audience, increasing its media campaign in English.
eBook
Gestión estratégica de campañas publicitarias y de relaciones públicas en los entornos online
El presente libro tiene como objetivo ayudar a los jóvenes profesionales a entender los conceptos básicos acerca de cómo planificar y llevar a cabo campañas de comunicación en entornos digitales. Con este objetivo, recorre las áreas más básicas de la comunicación en línea, explicando de forma muy sencilla y práctica el uso profesional de las estrategias SEO, SEM o de relaciones públicas 2.0. El enfoque principal de esta obra es la aplicación práctica, de ahí que se incluya una gran variedad de ejercicios y casos de estudio. La base del libro está formada por el marco de la gestión y la planificación estratégica como eje central de la actividad de un especialista, ya sea en publicidad o relaciones públicas y marketing digital. Teniendo en cuenta la variedad de tendencias y necesidades del mercado, no nos olvidamos tampoco de hablar de conceptos como el marketing de influencers o la analítica web.
eBook
Navigating disruption : media relations in the digital age
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when the author witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations--post-journalism--helped him to frame the impact of digitalisation on Singapore audiences. He shares his take on changing media consumption habits and how PR tactics have adapted to the evolving media landscape.
eBook
The new rules of marketing & PR
The New Rules of Marketing &PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly -- Contents -- Foreword -- Introduction -- The New Rules -- Life with the New Rules -- What's New -- Writing Like on a Blog, But in a Book -- Showcasing Success -- I: How the Web Has Changed the Rules of Marketing and PR -- 1: The Old Rules of Marketing and PR Are Ineffective in an Online World -- Advertising: A Money Pit of Wasted Resources -- One-Way Interruption Marketing Is Yesterday's Message -- The Old Rules of Marketing -- Public Relations Used to Be Exclusively about the Media -- Public Relations and Third-Party Ink -- Yes, the Media Are Still Important -- Press Releases and the Journalistic Black Hole -- The Old Rules of PR -- Learn to Ignore the Old Rules -- 2: The New Rules of Marketing and PR -- The Most Important Communications Revolution in Human History -- Open for Business -- The Long Tail of Marketing -- Tell Me Something I Don't Know, Please -- Bricks-and-Mortar News -- The Long Tail of PR -- The New Rules of Marketing and PR -- The Convergence of Marketing and PR on the Web -- 3: Reaching Your Buyers Directly -- The Right Marketing in a Wired World -- Let the World Know about Your Expertise -- Develop Information Your Buyers Want to Consume -- Big Birge Plumbing Company Grows Business in a Competitive Market -- Buyer Personas: The Basics -- Think Like a Publisher -- Staying Connected with Members and the Community -- Know the Goals and Let Content Drive Action -- Real-Time Business at American Airlines Reaches Buyers Directly -- II: Web-Based Communications to Reach Buyers Directly -- 4: Social Media and Your Targeted Audience -- What Is Social Media, Anyway? -- Social Media Is a Cocktail Party -- ``Upgrade to Canada´´ Social Program Nabs Tourists from Other Countries
Book
The PR Knowledge Book
The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
eBook