Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
83,733
result(s) for
"Internet resources"
Sort by:
Dynamic digital marketing : master the world of online and social media marketing to grow your business
\"Work to live or live to work? On average, we spend a third of our lives at work - 90,000 hours, to be exact - yet many of us still struggle to meet our personal goals and achieve financial success. Not anymore! Now you can turn your passion into profit with insights from thought leader, author, public speaker and award-winning Digital Marketing expert, Dawn McGruer. Dynamic Digital Marketing offers readers the ability to increase their online visibility and presence by using the author's 8 step award winning digital marketing framework. Digital Marketing is at the hub of any business, and this book aims to help you and your business: overcome obstacles and challenges related to marketing and online visibility and presence, reach your audience, and attract your target market, generate leads which turn into profitable customers, equip you with all the skills and knowledge you need to navigate the digital marketing age\"-- Provided by publisher.
Book
Information disclosed online by Spanish universities: content and explanatory factors
Purpose - The purpose of this paper is to analyse how several variables, such as universities' profitability, growth-reduction of student numbers, age tradition, type of university and internationality, among others, influence the transparency practices of Spanish universities as well as the technology, interactivity, structure and navigability of their webpages.Design methodology approach - First a content analysis of the Spanish universities' websites is carried out. To do this a disclosure index is created and applied. This index is more complex than those in previous papers, focusing on several issues, such as financial information, corporate governance, social responsibility, research, teaching activities, strategic information, timeliness, contact information, technology, interactivity with users, navigability and web structure. Then an empirical model is estimated by applying a linear regression, taking several factors into consideration.Findings - Three of the independent variables proposed to test the hypotheses - complexity, internationality and profitability - were statistically significant. Moreover, our findings emphasise prioritising use of the internet as a way to disclose teaching and research activities, as well as to monitor university bodies.Originality value - The most valuable output from this paper has to do with the content of the information disclosed online by Spanish universities and with the analysis of the factors that explain the disclosure of information through Spanish universities' websites.
Journal Article
Ripped : how the wired generation revolutionized music
Tells the story of how the laptop generation created a new grassroots music industry, with the fans and bands rather than the corporations in charge.
Book
Research Electronic Data Capture (REDCap)
Research Electronic Data Capture (REDCap) is a web-based application developed by Vanderbilt University to capture data for clinical research and create databases and projects.
Journal Article