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Purpose Tour guides often use humor to entertain tourists, but the process of tour guide humor (TGH) affecting tourists’ positive word of mouth (PWOM) remains unclear. To fill the gap, this study aims to investigate how TGH enhances tourists’ PWOM through perceived relationship investment, perceived wellness value and trust in tour guides. Design/methodology/approach A comprehensive mediation model was proposed based on social exchange theory (SET). Data were obtained from 335 tour group tourists and analyzed using structural equation modeling. Findings Results present that TGH positively predicts tourists’ PWOM. Perceived relationship investment, perceived wellness value and trust in tour guides not only play mediating roles between TGH and tourists’ PWOM, respectively, but also jointly provide two sequential mediation paths (TGH → perceived relationship investment → trust in tour guides → tourists’ PWOM and TGH → perceived wellness value → trust in tour guides → tourists’ PWOM). Research limitations/implications The findings have practical value for tour guides and travel agencies to use TGH to improve tourists’ PWOM. Originality/value The major contribution is that a reciprocity-based framework rooted in SET was proposed to parse the complex process of TGH promoting tourists’ PWOM. Furthermore, this study enriches current knowledge by confirming that perceived wellness value is not only available in wellness tourism but can be experienced from TGH in mass tourism.

While previous work suggested that presenters may benefit from the use of humor, others argue that the use of humor can be risky. Therefore, there is a need to examine the potential moderators and mediators of this process. The study aims to experimentally explore the appropriate use of humor during a professional investment presentation. The sample included 400 participants. After being randomly assigned to 2 × 2 between-subjects conditions (man /woman presenter × with/without a humorous message), the participants watched a video of an investment presentation. Participants who were asked to invest virtual money in the firm after the video. Using a moderated mediation analysis, the results show that humor was related to higher investment amounts and that the presenters’ perceived organizational status mediated this indirect relationship. The novelty of the study lies in its experimental design, focusing on audience behavioral tendencies and its unexplored mixed-gender effect: women tended to invest less when a male presenter used humor, while men tended to invest more when a female presenter used humor. The perceived status of the presenter mediated these associations. Theoretically, the study expands the understanding of the Benign Violation Theory (BVT) regarding the need to address contextual factors while examining the appropriate use of humor. Moreover, to maximize the benefits of humor, one must consider the humor’s relevance to the audience and acknowledge that humor needs to be appropriately used. This is particularly important for people working in investment settings. Plain Language Summary Who can start an investment presentation with a joke and in which conditions? While previous work suggested that presenters may benefit from the use of humor, others argue that the use of humor can be risky. The purpose of the study is to experimentally explore the use of humor during a professional investment presentation. The final sample included 400 participants who were randomly assigned to four conditions (man or woman presenter and a presentation with or without a humorous message). The participants watched a video of an investment presentation. Participants were asked to invest virtual money in the firm after the video. the key results show that humor was related to higher investment amounts due to the increase in the presenters’ status. In addition, women tended to invest less when a male presenter used humor, while men tended to invest more when a woman female presenter used humor. The perceived status of the presenter mediated these associations. Our findings practically encourage females to use humor in the workplace, specifically during presentations. To maximize humor’s benefits, one must consider its relevance to the audience and recognize that it must be appropriately used. This is particularly important for people working in financial and investment setting.

Japan continues to confront population decline and aging and ranks low in terms of individual social entrepreneurship. Yoshimoto Kogyo, a leading Japanese entertainment company, launched a project dispatching comedians/entertainers and staff to 47 Japanese prefectures to activate local community collaboration and support various social entrepreneurial activities. This project aims to improve residents’ quality of life and alleviate social and economic challenges. This study frames the project as a case study and investigates the role and potential of comedians/entertainers as social entrepreneurs who can activate local communities. This study surveys the people involved with the project and examines characteristics and roles of comedians/entertainers as social entrepreneurs. Furthermore, this study discusses comedians’/entertainers’ potential as social entrepreneurs and their future prospects by analyzing the effect of the tools used to promote social entrepreneurship. The results indicate that comedians/entertainers residing in their local areas have significant potential to be social entrepreneurs, despite the project being relatively unknown. Finally, this study found that when this project is introduced through a promotional video and song, peoples’ interests, support, and involvement in the projects increase.

This article examines the life Alfred Korzybski along with Warren Buffett, the 90-year-old chairman of Berkshire Hathaway who may be the greatest investor of all time.

Quinn focuses on GameStop's stock price skyrocketing partly due to promotion by members of the Reddit subforum r/wallstreetbets (WSB) and the aspect of general semantics (GS) at play. A large group of novice investors were convinced to invest in GameStop and other \"meme stocks.\" Addressing this issue requires the study of the Internet as a media environment as well as Reddit and WSB as a culture.

Purpose The purpose of this paper is to evaluate investor behaviour related to the timing of selling financial assets based on an intuitive evaluation of the current market trend and growth expectation. Design/methodology/approach The experiment involved 1,052 volunteer participants who made decisions about stock sales in an environment that simulated a home broker platform to negotiate stocks. Zero-inflated regression models were used. Findings The results show that investors’ attitudes, or beliefs, determine whether they will buy or keep risky assets in their investment portfolios; they may decide to sell such assets, even though market shows an upward trend. Such results make a new contribution to behavioural finance within the context of prospect theory and the disposition effect. Originality/value The originality of this paper lies in the use of new and innovative techniques (zero-inflated Poisson and negative binomial regression models) applied to real data obtained experimentally. Propósito Este artigo estuda o comportamento de investidores relacionado ao momento da venda de ativos financeiros com base em uma avaliação intuitiva da tendência atual do mercado e da expectativa de crescimento. Desenho/metodologia/abordagem Nosso experimento envolveu 1,052 participantes voluntários que tomaram decisões sobre a venda de ações em um ambiente que simulava uma plataforma de corretagem para negociação. Foram utilizados modelos de regressão inflacionados de zeros. Resultados Os resultados mostram que as atitudes ou crenças dos investidores determinam se eles comprarão ou manterão ativos de risco em suas carteiras de investimento; eles podem decidir vender esses ativos, mesmo que o mercado mostre uma tendência ascendente. Tais resultados constituem uma nova contribuição para o campo das finanças comportamentais, dentro do contexto da teoria do prospecto e do efeito disposição. Originalidade/valor A originalidade deste artigo reside no uso de técnicas novas e inovadoras (modelos de regressão Poisson e binomial negativo inflacionados de zeros) aplicadas a dados reais obtidos experimentalmente.

There's a big mistake advisors make when speaking off the cuff, communication consultant Matt Abrahams says.