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(Marketwire - Oct. 25, 2010) - John Jantsch, the founder of Duct Tape Marketing and the \"World's Most Practical Small Business Expert\" is coming to Calgary tomorrow, Tuesday October 26, to share his 7 practical steps to creating a simple, effective and affordable marketing system for small to mid sized businesses. John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of two leading marketing books - Duct Tape Marketing and The Referral Engine. He has made it his mission to bring the simple, effective and affordable Duct Tape Marketing approach to the millions of struggling SME's (Small to Medium Enterprises) all over the world through workshops, the Duct Tape Marketing system and the Duct Tape Marketing Authorized Coach Network.

[John Jantsch] is a marketing and digital technology coach, award-winning social media publisher and creator of the Duct Tape Marketing small business marketing system. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing. The blog is a Harvard Business School featured marketing site. In addition, Jantsch is the author of The Referral Engine, which shows how to achieve marketing success without a big budget.

The conference offers breakout sessions on topics such as email marketing, search engine optimization, blogging, RSS feeds, mobile marketing and many others. Each participant will have the opportunity to attend three breakout sessions, with five topics offered during each session. Breakout sessions \"Publish and promote a blog in a flash\" and \"Powerful RSS magic\" will be taught by [John Jantsch] himself. The lunch panel will feature CoolCleveland.com's Thomas Mulready leading an interactive discussion on \"Marketing in the Real World.\"

Q. I understand that the best kind of advertising one can get is word-of-mouth. But how does one organize a marketing or advertising campaign around word-of-mouth? A. First, let me point out that word-of-mouth is like a double-edged sword. It cuts both ways. A good word can help sell and will, indeed, be a very positive asset when said about your company. By the same token, a bad word can cause much damage and therefore be detrimental. It takes much time, money and effort to repair a bad word. One must be careful to create good words. That being said, it is true that word-of-mouth can be a good marketing tool. A person generally will put more faith in a word from a user than in an ad. We instinctively know that advertising is trying to sell. A word is an assessment of value. This is not to say that advertising can be ignored. It has the ability to reach many people and make the product or service widely known. However, the Internet, among other things, is changing the way we make buying decisions.

The conference offers breakout sessions on topics such as email marketing, search engine optimization, blogging, RSS feeds, mobile marketing and many others. Each participant will have the opportunity to attend three breakout sessions, with five topics offered during each session. Breakout sessions \"Publish and promote a blog in a flash\" and \"Powerful RSS magic\" will be taught by [John Jantsch] himself. The lunch panel will feature CoolCleveland.com's Thomas Mulready leading an interactive discussion on \"Marketing in the Real World.\"

Adult Fiction The Art of Floating by Kristin Bair O'Keeffe When her beloved husband, Jackson, disappeared without a trace, popular novelist Sia Dane stopped writing, closed down her house, stuffed her heart into a cage and started floating. It wasn't the normal response to heartache, but Sia rarely did things the normal way. Exactly one year, one month and six days after Jackson's disappearance, Sia discovers a mysterious man on the beach. He's mute, unresponsive and looks as if he has just walked out of the sea. It's the sort of situation Jackson would have solved with a simple call to the police. But Jackson is gone. As unreal as he seems, Sia is determined to help this man. Perhaps she can return him to his place in the world to whoever lost him and loves him. Perhaps she can answer their questions the way no one could answer hers. But as her friends and family help her winnow her way to the truth, Sia comes to realize that the unfathomable leap between sorrow and healing begins with a single step. Non-Fiction Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar by John Jantsch Many of the areas with which salespeople struggle these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, the author shows how to tackle a changing sales environment, whether you're an individual or charged with leading a sales team.

Creating content to educate and build trust with customers, material that they will share online, is critical, said Jantsch, citing a recent Corporate Executive Board study finding that 57 percent of customers made business-to-business purchase decisions before contacting a supplier. Like its flexible, sticky namesake, Duct Tape Marketing is adaptive and flexible, said Matt Clark, a business banking client manager at U.S. Bank who has recommended the system to clients, including Jason Hammerberg, founder of Hammer Made, a men's clothing boutique with locations at the Galleria in Edina and the Mall of America.

In an interview, John Jantsch, a marketing and digital technology coach and the author of The Referral Engine: Teaching Your Business to Market Itself, talked about generating -- and benefiting from -- referrals. Jantsch said people make referrals for many reasons. Some like to help, others like to be seen as \"go-to\" people, and some realize the practical nature of building social capital for what it may mean in return. The thing that creates referrals is some sort of emotional connection. Most businesses focus a great deal of attention on referrals from customers, and rightly so, but there's a huge opportunity in developing a strategic partner network. Look at every business that serves your current customer base with an eye on developing a relationship of referrals.