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The study aims to identify the impact of strategic planning of human resources in enhancing marketing capabilities at the King Abdullah II Center for Design and Development (KADDB). The descriptive and analytical methods were used to understand the effect of human resource planning in enhancing marketing capabilities. The research population includes all departments in the respective center. As for the sample, it consisted of 65 marketing and sales managers and workers in the marketing departments. A self-administered questionnaire was used to collect the research data. The results showed a significant effect of strategic planning for human resources in enhancing marketing capabilities at KADDB (R2 = 0.619, sig < 0.05). It was also found that strategic planning for human resources contributes to increasing the leader ability to do their work diligently and proficiently and improving the ability to organize work, distribute duties to subordinates, and coordinate efforts. Therefore, this study recommends giving strategic planning to human resources the importance it deserves for its active role in enhancing marketing capabilities at KADDB.

Political speeches have a vital role in inspiring, reassuring and unifying citizens. Using pragmatics and speech act theory, this paper examines King Abdullah II’s ‘Address to the Nation on the 25th Accession to the Throne Day.’ This analysis examines the rhetorical strategies and delivery techniques employed in King Abdullah’s speech to sufficiently deliver his messages, declaiming Jordan’s past achievements, shared values, and future vision. The data was obtained from the official website of King Abdullah II of Jordan. The results demonstrate the manner in which the speech achieves its communicative objectives and potentially change public opinion. Implicature, politeness strategies, contextualization, metaphor, deixis, and presupposition are some of the pragmatic components that were employed in the speech. The rhetorical model of analysis adopted reveals how speeches create stories that resonate with audiences, enhance nationalistic sentiments, and promote togetherness. The influential role of language in political discourse is revealed throughout the analysis, shaping national sentiment and unity.

Directed qualitative content analysis (QCA) is a qualitative analysis method that has been recently explained and employed practically by a few researchers at the international level. They employed it deductively in most cases, primarily within qualitative research guidelines. In contrast to the inductive method, which starts with a general hypothesis and builds upon it as it gathers data, the deductive method, also known as the directed approach, researchers develop the categories and subcategories that guide their research based on an already established theory or theories. The present paper also explained this conceptual method in the context of the deductive approach. The purpose of deductive or directed QCA is to test, verify, or broaden the scope of the study’s underlying theory(s) by applying them to data collected from sources other than those directly relevant to its creation. Researchers employed deductive QCA in sixteen and seven steps in previous studies, respectively. Hence, this article proposes a four-step conceptual model deduced from the present researchers’ previous works and others’ previous studies to address the gaps above in the qualitative research tradition and achieve the same goals with the research data. We provide conceptual sample data in tables as examples for scholars interested in political communication who might use DQCA in their future studies.

PurposeThis study aims to validate the KAIIAE model in the public sector and analyse the interrelationships between Enablers and Results in the King Abdullah II Award for Excellence (KAIIAE) model to better understand the dynamic logic behind improving excellence results.Design/methodology/approachThe methodology used is structural equation modelling (partial least squares technique), and the data were obtained from the assessment processes for the KAIIAE for 98 Jordanian public organisations.FindingsThe findings showed that the award model has proven to be a reliable and valid framework, as the criteria and sub-criteria were highly correlated. The set of Enablers was strongly related to the set of Results, and the synergies between the critical criteria confirmed the importance of leadership, strategy, and processes for the organisation's excellence results. It was found that the new significant and direct relationships between “People” and “People Results” and between “Partnerships and Resources” and both “Society Results” and “Key Results” improved the understanding and implementation of the model. There was a significant interrelationship between model criteria, excluding the relationship between “Society Results” and “Key Results”, since the government's main objective is to serve society. A new structural model for the KAIIAE with the new relationships was suggested.Research limitations/implicationsThis paper concentrated only on the public sector, although the excellence model has been implemented in the private sector. Features of the different types of organisations were not tested. Furthermore, the variations in size, covered fields, number of employees and provided services need to be investigated further.Practical implicationsGovernment award bodies can use these research findings to develop a new model version for public sector awards by combining a cohesive array of elements for any government organisational need or application. The study suggested adding new criteria or relationships or eliminating those that are not significant and have no impact on public sector organisations. The findings will assure the organisations' managers that the KAII excellence model criteria are highly correlated and synergised for public sector organisations. These criteria perform efficiently once they are considered and implemented in an interconnected manner rather than managing them independently, which makes up their management framework. This knowledge about the validity of the structure of the model allows public sector organisations to benefit fully from the self-assessment processes and improve the organisation's management, enhancing their faith in excellence award models.Social implicationsThis study has contributed to the existing literature on the reliability and validity of business excellence models as a framework for implementing, evaluating, and improving excellence, particularly in the government sector. Several important insights have emerged from this study. The relevant analysis supports a new model structure for excellence in the public sector. Among the model structure relationships, the study identified the existence of new direct relationships between enablers and results. New significant and direct relationships are added to the model that advances the implementation and understanding of the model. Moreover, it informs theory about Excellence Award implementation in developing countries within the context of Jordan – a topic that has previously received limited attention in the international business excellence literature. Since there is limited research on the suitability of implementing the KAIIEA excellence model (that is based on nine criteria of the EFQM model) in public organisations, this work suggested introducing a new modification to the model to suit the characteristics of the public sector.Originality/valueThe considerable prominence of the government sector has drawn attention to the excellence parameters within its organisations. Hence, a lack of studies and inadequate knowledge in the governmental management system have limited testing excellence in the public sector. This paper provides support that the excellence model (KAIIAE model that is EFQM based) is an appropriate framework by identifying direct and significant model interrelationships for the public sector based on the actual and sufficient performance of its entities so as to drive the changes of the next model generation. This is the first study that attempts to comprehend and describe the validation of the KAIIAE model in the public sector.

Translation is defined as transferring meaning and style from one language to another, taking the text producer's intended purpose and the audience culture into account. This paper uses a 256,000-word Arabic-English parallel corpus of the speeches of King Abdullah II of Jordan from 1999 to 2015 to examine how some culture-bound expressions were translated from Arabic into English. To do so, two software packages were used, namely Wordsmith 6 and SketchEngine. Comparing the size of the Arabic corpus with its English counterpart using the wordlist tool of WS6, the researchers found that the number of words (tokens) in the English translation is more than the Arabic source text. However, the results showed that the Arabic language has more unique words, which means that it has more lexical density than its English counterpart. The researchers carried out a keyword analysis and compared the Arabic corpus with the ArTenTen corpus to identify the words that King Abdullah II saliently used in his speeches. Most of the keywords were culture-bound and related to the Jordanian context, which might be challenging to render. Using the parallel concordance tool and comparing the Arabic text with its English translation showed that the translator/s mainly resorted to the strategies of deletion, addition, substitution, and transliteration. The researchers recommend that further studies be conducted using the same approach but on larger corpora of other genres, such as legal, religious, press, and scientific texts.

The purpose of this study was to assess the clinicopathological features of oropharyngeal cancer patients in Jordan based on their HPV status. Sixty-nine biopsies from two hospitals were included. Tissue microarrays were prepared from formalin-fixed paraffin-embedded (FFPE) specimens and stained with antibodies for CDKN2A/P16, EGFR, PI3K, PTEN, AKT, pS473AKT, PS2mTOR, and TIMAP. The cohort was divided according to P16 expression. Chi-square test and survival analyses were employed to evaluate the variations among the study variables and determine the prognostic factors, respectively. P16 expression was found in 55.1% of patients; however, there was no significant association between P16 expression and the patients’ clinicopathological features. The Kaplan–Meier test revealed that smoking in P16-positive group and younger age (< 58 years) negatively impacted disease-free survival (DFS) ( P  = 0.04 and P  = 0.003, respectively). Multivariate Cox regression test indicated that smoking, age, PI3K, and AKT were negative predictors of DFS ( P  = 0.021, P  = 0.002, P  = 0.021, and P  = 0.009, respectively), while TIMAP was a positive predictor ( P  = 0.045). Elevated P16 expression is found in more than half of the patients’ specimens. DFS is negatively affected by younger age and the combined effect of smoking and P16 overexpression. TIMAP is overexpressed in P16-positive oropharyngeal cancer, and it is a favorable predictor of DFS.

The research aims to define conceptual metaphor and its types in general, as well as exploring the conceptualization of the metaphorical expressions used in the political speeches of King Abdullah II in English and the translations of the metaphors in Arabic. The study illustrates the techniques and strategies used by the Hashemite Royal Court in translating ST metaphorical expression to the TT. The researcher relies on the Metaphor Identification Procedure (MIP), proposed by the Group (2007) and the Critical Metaphor Analysis (CMA), proposed by Charteris-Black (2004), in identifying the conceptual metaphors that King Abdullah II used in his political speeches. As for categorizing the metaphorical expressions, we rely on the Longman and Oxford Dictionaries to determine the semantic field that the metaphorical expression relates to. The study depends on the method proposed by Al-Zoubi, Al-Ali, and Al-Hasnawi (2007) to examine the conceptual metaphors of the two texts and find out whether there are any differences or similarities by comparing the two metaphors, as well as analyzing whether the metaphors are maintained, changed or deleted.

This study aims to investigate the impact of failure-based learning behavior on organizational agility dimensions including customer agility, operation agility, as well as supply and distribution agility from the respondents’ point of view in 358 Jordanian industrial companies at King Abdullah II Industrial City in Sahab. A random sample of 80 companies was chosen, and the sampling unit covered individuals working at the companies. The studied community consisted of (700) administrators according to the statistics and records of these companies. And (350) questionnaires were distributed. The researcher retrieved (290) questionnaires, which are accounted for (83%) of the questionnaires distributed and excluded (35) questionnaire since it was not filled completely. Thus, the sample of this study consisted of (255) units. Data was analyzed using the statistical package for the social sciences (SPSS 20), descriptive statistics measurement and simple regression. The results showed a statistically significant effect of the failure-based learning behavior on organizational agility including its different dimension. In light of the results obtained, the study suggests the institutionalize failure-based learning behavior, in order to use in organizational learning and support the agility.

This study focuses on a discourse practice that metaphorically associates ISIS with an early Islamic sect known as the Kharijites. This practice constructs a discourse that calls back the background knowledge and memory of historical narratives and experiences that create conceptual frames that communicate meanings of war and atrocities. These meanings were used by King Abdullah II of Jordan to justify Jordan’s military participation against ISIS (circa 2014–2018). On the basis of the “blending theory” of conceptual metaphor, this study shows how the discourse practice of depicting ISIS as the Kharijites has undergone selective associations with the ideological aim of constructing persuasive and coercive discourses to justify military intervention against ISIS, primarily by foregrounding scripts of threat and victimization. That, in turn, leads to the instigation of illusive and incomplete associations.

The current study investigates the persuasive strategies and techniques used by King Abdullah II in his two speeches regarding the covid 19 pandemic. It also aims to critically analyze these persuasive strategies and techniques using critical discourse analysis. Moreover, it aims to explore the most and the least frequently persuasive strategies and techniques employed in these two speeches. The data consists of two speeches delivered virtually at the world economic forum. The first speech is delivered on the 21st of September 2020 and the second speech is delivered on 28 January 2021. The current study adapts Johnstone (2008) as a theoretical framework for data analyses. The findings reveal that King Abdullah II employed three persuasive strategies, namely quasilogical, presentational and analogical in the two speeches respectively. Findings also reveal that the presentational strategy is the most frequently used. The second most frequently used strategy is the quasilogical. The last employed persuasive strategy is analogical. Additionally, as for the persuasive techniques within the presentational strategy, deixes is the most frequently persuasive technique employed and visual metaphor is the least frequently employed persuasive technique in the two speeches. As for the quasilogical, syllogism is the most frequently used persuasive technique employed. Then, it is followed by subordinate clauses and logical connectives. As for the analogical strategy, both reminding the audience of the time-tested values and calling to mind traditional wisdom techniques are the most frequently employed persuasive techniques.