Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
4,425
result(s) for
"Journeys"
Sort by:
Science fiction, disruption and tourism
\"This book examines science fiction's theoretical and ontological backgrounds and how science fiction applies to the future of tourism. Focusing on disruption, sustainability and technology, it brings a new theoretical paradigm to the study of tourism in a post COVID-19 world and can be used to explore, frame and even form the future of tourism\"-- Provided by publisher.
BOOK
A Journey to Quality Leadership-Quality sigma up 3
A Journey to Quality Leadership--Quality3, by Lee Mundy, is reviewed.
Journal Article
Contents tourism and pop culture fandom : transnational tourist experiences
\"The term 'contents tourism' has been defined as 'travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture...'. This is the first book to apply the concept of contents tourism in a global context and to establish an interdisciplinary framework for contents tourism research\"-- Provided by publisher.
Book
When the road is rocky: Investigating the role of vulnerability in consumer journeys
Journey research has primarily analyzed agentic, solo travelers making rational single-purchase decisions. In contrast, we examine a journey where consumers and their traveling companions are vulnerable and must navigate an unfamiliar service system. We explore how vulnerability shapes consumer journeys, how service and system factors impact vulnerability, and how traveling companions influence agency and vulnerability. Using data from an extensive study into end-of-life care, our results reveal novel insights into the role of consumer vulnerability throughout a journey. We show how the ebb and flow of consumer vulnerability shapes the journey, and how the journey shapes vulnerability. Traveling companions, themselves vulnerable, play a major role in influencing vulnerability and the journey itself. We offer managerial implications for organizations whose consumers are in vulnerable situations.
Journal Article
Alvah and Arvilla
Arvilla has never been able to see the ocean, because of having to care for their farm animals, until she gets an idea for a \"voiture\" which will enable them all to travel to the Pacific.
Effective customer journey design: consumers’ conception, measurement, and consequences
Recently, practitioners have begun appraising an effective customer journey design (CJD) as an important source of customer value in increasingly complex and digitalized consumer markets. Research, however, has neither investigated what constitutes the effectiveness of CJD from a consumer perspective nor empirically tested how it affects important variables of consumer behavior. The authors define an effective CJD as the extent to which consumers perceive multiple brand-owned touchpoints as designed in a thematically cohesive, consistent, and context-sensitive way. Analyzing consumer data from studies in two countries (4814 consumers in total), they provide evidence of the positive influence of an effective CJD on customer loyalty through brand attitude—over and above the effects of brand experience. Importantly, an effective CJD more strongly influences utilitarian brand attitudes, while brand experience more strongly affects hedonic brand attitudes. These underlying mechanisms are also prevalent when testing for the contingency factors services versus goods, perceived switching costs, and brand involvement.
Journal Article
Understanding the Reason
The author began to understand why she teaches English after a student asked how she might answer the question for an essay contest.
Journal Article
Faith in the Journey
In her role as a teacher and parent, the author watches in wonder as her daughter takes the lead on her own writing journey.
Journal Article