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The aesthetic appearance and features of a product are the most censorious elements for the accomplishment of a product in the industry. An aesthetic is the quality element which adds value to the product design. Product design is a basic need of every manufacturing company in which visual aspects play an important role to enhance the customer satisfaction. Therefore, Quality Function Deployment (QFD) can be considered as an effective tool for translating the customer’s voice into the design of the product and its specifications. The Kano model helps to identify the desires of a product that brings greater satisfaction or dissatisfaction level to the customer. Kano model tells the connection between the product’s attributes and its satisfaction to the customer. For achieving better results, Fuzzy Kano model has been more favorably applied over traditional Kano model. In this work, an approach of Integration of Kano model into QFD has been applied with an aim to examine the customer satisfaction based on aesthetic sentiments. A Sport Utility Vehicle has been selected for the study. The aesthetic attributes have been selected with the help of QFD and their importance and classification have been calculated using both Fuzzy Kano and Traditional Kano model. The result of Fuzzy Kano and Traditional Kano model has also been compared to calculate the effectiveness of the applied approach.

The objective of this study was to build an international evaluation index system of cross-border e-commerce brands. It improves the sustainable development ability of the brand and then drives the sustainable development of the enterprise’s brand internationalization. As the top priority in the innovative development process of cross-border e-commerce enterprises, it is a key means to achieve longer-term and more stable development of cross-border enterprises and to maintain a place in the fiercely competitive market. Therefore, the internationalization of cross-border e-commerce brands is a topic that needs to be explored in depth to provide a comprehensive understanding to businesses from the consumers’ perspectives. This study constructs an international evaluation index system for cross-border e-commerce brands. The keywords in the online reviews are captured through the Latent Dirichlet Allocation (LDA) and matched to the indexes, and the indicators are classified into Kano categories through Long Short-Term Memory (LSTM) training to explore the promotion strategies of different Kano categories in the process of brand internationalization. Based on the empirical analysis of online reviews of the Kano model, it was determined that in the process of internationalization of cross-border e-commerce brands, managers should focus on service indicators related to expected factors, give priority to meeting service indicators related to essential factors, strive to meet service indicators related to charm factors, and make appropriate choices to observe service indicators related to indifference factors in real-time.

Cross-border travel often presents challenges in document storage, which can burden travelers. This study addresses the issue by designing a credential bag that enhances safety, convenience, and environmental sustainability. Utilizing design research, we applied the KANO model to categorize user needs, employed analytic hierarchy process to prioritize these needs, and used quality functional deployment to translate them into specific design elements. The KANO model has identified a total of 18 demand indicators, including “must-be”, one-dimensional, and attractive. An analytic hierarchy process analysis of the secondary indicators found that demands for the security of anti-theft, partition storage of documents, a variety of carrying methods and green sustainability have relatively high weight. The innovative solutions derived from the KANO-AHP-QFD model improve design practices and user experience in document storage. This approach offers a scientific and practical reference for the sustainable development of travel supplies and the luggage industry.

In the context of intergenerational integration, this study focuses on the elderly aged 60 to 74 and children aged 4 to 6, aiming to optimize the safety, usability and interactivity of public fitness facilities, enhance their sustainability and boost intergenerational well-being. Initially, the study collected 20 user demands via on-site investigations and user interviews. The KANO model was then used to classify these demand attributes, eliminating 7 indifferent demands and retaining 13 key ones. Subsequently, the Analytic Hierarchy Process was applied to calculate the weights of the key demands, with all consistency ratios (CR) remaining below 0.1, validating the rationality of the evaluation results. Finally, Quality Function Deployment was employed to transform the key demands into 10 design elements and conduct calculations and rankings. Based on this analysis, a design scheme was proposed that meets the fitness needs of both the elderly and children, promotes intergenerational interaction and health, and enhances the sustainability of public fitness facilities. Its feasibility has been preliminarily verified through a small-sample satisfaction survey. The KANO-AHP-QFD integrated method adopted in this study realizes the integration of qualitative and quantitative analysis, enhances the objectivity of public fitness facility design, and provides a scientific reference for the sustainable design of intergenerational public facilities.

The term \"Deep Tech\" is prevalent in industry but ill-defined. In this extended letter, we define Deep Tech (technology that is difficult to develop today, with the potential to become a pervasive and easy-to-implement basic need in the future) and consider its role in evolving businesses. We suggest how organizations can position themselves to take advantage of a coming wave of innovation, with emphasis placed on Creative Destruction's role (cannibalizing product lines) in creating sustaining enterprises. Understanding the diffusion of technical innovation from hard-to-implement exciter to commodity basic need will encourage leaders to rethink their current offerings to play in a future-thinking space setting these companies apart from the competition. We provide examples drawn from successful organizations.

The categories and quality attributes of property services valued by customers in Taiwan are discussed in this paper. We proposed a hybrid model that combines SERVQUAL, the Kano model, and the Refined Kano model in order to examine a sample of three hundred customers. The results show that the new model analysis validated the effectiveness of the proposed approach while maintaining classification power at par with the Kano questionnaire; a lower turnover rate of service staff (X14) shall be considered the quality attribute of Potential (P), inferring that a lower dismissal rate of service staff allows the management to reduce oft-incurred training expenditures and maintain the company’s competitiveness. Indeed, a more consumer-oriented point of view and differentiated service strategies may effectively resolve the cognitive gap (and eventually the overall gap) between property service staff and customers. Consequently, property services providers would do well either to collaborate with research institutions or to carry out periodic surveys using questionnaires to improve the quality of their services.

Introduction/Main Objectives: This study aims to evaluate the effectiveness of digital wallets service qualities using Kano Model. Understanding customer needs and satisfaction is crucial in developing products. Background Problems: In the “new normal” era, payment method is predicted to shift to digital wallets. For quality improvement, digital wallet companies should understand customer needs and satisfaction. This study used the Kano model to analyze customer needs and satisfaction in OVO and ShopeePay, two digital wallets widely used for online shopping transactions during COVID19. Novelty: Although studies into the Kano model implementation towards e-commerce exist, there are no specific studies on the model implementation concerning digital wallet payments amid COVID-19. The Kano model is significant in understanding which software products generate high customer satisfaction, which will give a greater influence, as well as necessary attributes for the customers. Research Methods: This study employed the Kano model as one of the most relevant method to measure customer satisfaction by measured of each attribute’s quality. Finding/Results: Most features of OVO and ShopeePay are categorized into the “must be” and “one dimensional” category. The satisfaction map results indicate that most items placed in the “indifferent” quadrant denote the unfulfilled customer expectations. Conclusion: OVO and ShopeePay should improve the items placed in the “indifferent” quadrant first. This study contributes empirically and theoretically by emphasizing the Kano model’s utility for digital wallet services and providing new insights for digital wallet companies and the government on Indonesians’ usage of digital wallets in the “new normal”. 

The purpose of the present study was to identify the customer requirements and engineering attribute expectations of an innovative product to which a Kano's model and quality function deployment (QFD) analysis was applied. In order to accomplish the research, a new water filling machine design was used as the case study. This alternative machine was aimed at making life more convenient and to support people interested in small businesses, since a Do-It-Yourself (DIY) filling machine saved production costs. This research began by classifying the obtained answers from questionnaires into groups. We then conducted a statistical analysis on potential users. The number of elements of the customer requirements was 11 and the number of engineering attributes expected was 5. The customer requirements of the innovated automatic filling machine was quickly identified. The machine, therefore, was designed and evaluated according to the considerations and relationships between customer requirements and engineering characteristics, where the cost and the machining capacity were considered important factors in the analysis.

To (semi-)automatically classify user needs that are collected from online open sources, we propose the Open Innovation in Requirements Engineering (OIRE) method. OIRE is mimicking the well-known Kano model exclusively using data from online reviews instead of conducting interviews with select focus groups. In our previous research, we introduced the design, implementation and preliminary validation of the applicability of the OIRE method. In this article, we introduce the tool support for the OIRE method, OIRE-System (OIRE-S), and evaluate the usefulness of the OIRE method using OIRE-S in an industry setting. For that purpose, we conducted one case study with two Chinese companies that plan to have software apps developed by suppliers. In addition, we conducted interviews about the case study with two addition stakeholders. Based on the analysis results of the case study and the interview study, we conclude that the OIRE method provides helpful information for stakeholders and, thus, is useful to decision-makers in industry, in particular as a complement to existing requirements elicitation and analysis activities.

Many industries are labor-intensive and energy- and resource-consuming. A sustainable development plan is necessary for the industries as industrial structures have been changing recently. Taiwan’s shoe industry also has experienced such changes and requires a sustainable product development plan for continuous development. Therefore, this study aims to propose a new method by introducing a model of sustainable product development to facilitate the sustainable development of the industry. By taking air-cushioned casual shoe production as an example, this study suggested the refined Kano quality model for exploring the product attributes that improved the customers’ satisfaction. The refined Kano model that was established with interviews and questionnaire surveys was effective to define the product attributes that contributed to satisfying the customers and understanding their perception of product attributes. In the air-cushioned casual shoe production, the model found function, design, innovation, marketing, and service to be important for manufacturers to develop products with limited. It also suggested the priority be put on the attributes of high value-added quality, key quality, and potential quality. The model helped manufacturers decide which product attributes they need to invest in and develop. The relation of product attributes and consumer satisfaction for a sustainable product development model was also found by using the refined Kano model. The result of this study is expected to apply to various industries for establishing an appropriate sustainable product development model.