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This research evaluates the representation of Korean cultural values and ideologies in Korean language textbooks published in Korea and utilised by Thai universities, as well as Thai students’ reactions to these portrayals. Through in-depth textual and visual analysis employing critical discourse analysis (CDA) and visual image analysis (VIA), prevalent themes, including morality, etiquette, and food culture, were identified. The results indicate that these textbooks frequently idealise and oversimplify Korean culture, cultivating a favourable perspective consistent with cultural imperialism. To complement the discourse and visual analysis, semi-structured interviews with Thai university students were conducted to explore their interpretations and reactions. Findings from these interviews reveal that Thai students critically evaluated these portrayals, informed by their own cultural backgrounds and exposure to external media. This study highlights the necessity for textbooks to represent cultural diversity accurately, avoid stereotypes, and incorporate both source and target cultural perspectives. The results demonstrate that cultural understanding can develop independently through media and other resources, independent of formal instruction. Recommendations are offered for more inclusive textbook design and supplemental resources to address these issues. Plain language summary Exploring cultural representation in Korean language textbooks used in Thai universities This study analyses how Korean culture is portrayed in language textbooks published in Korea and used in Thai universities. It examines cultural values such as morality, etiquette, and food traditions and explores how Thai students perceive and respond to these representations. The findings reveal that Korean textbooks often depict an idealised version of Korean culture, emphasising values like neighbourly affection, volunteerism, and holiday traditions. For instance, practices such as briquette donations and communal aid are highlighted as key aspects of Korean identity. Food-related practices are similarly framed around traditional festive meals, underscoring their cultural significance. Thai students critically engage with these portrayals, comparing them to their own cultural experiences and external media. For example, students connect Korean traditions, like briquette donations, to Thai practices such as Songkran or Loy Krathong, providing a unique intercultural perspective. The study calls for more balanced cultural representation in textbooks. An overemphasis on idealised traditions risks reinforcing stereotypes and neglecting the complexities of modern culture. Incorporating both Korean and Thai cultural elements could foster a more inclusive and accurate educational experience. The research underscores the importance of educators in guiding students to critically engage with textbook content, using external resources to interpret cultural messages. Addressing these issues can help Korean language textbooks promote cultural sensitivity and prepare learners for meaningful intercultural interactions. This study contributes to discussions on cultural representation in education and offers recommendations for creating inclusive teaching materials that reflect the diversity of contemporary societies.

The primary objective of this research is to explore the portrayal of Korean culture in Korean language textbooks developed in Thailand for use in Thai universities, and to assess Thai students' responses to these textbooks. The research utilises Critical Discourse Analysis (CDA), Visual Image Analysis (VIA), and interviews as methodological tools. The study demonstrates that these textbooks predominantly represent Korean culture, with a particular focus on Korean history, economy, and political culture, as reflected in the themes of the textbooks. Moreover, the study reveals that the textbooks embed specific ideologies and cultural elements such as democracy, nationalism, and patriotism, and occasionally critique Korean culture. Interviews with Thai students disclose that their engagement with the textbooks is not passive; rather, they critically assess and actively interpret the ideologies and cultural representations through their own cultural perspectives. This study examines how Korean culture is represented in Korean language textbooks developed in Thailand and used by Thai university students. By employing methods such as Critical Discourse Analysis (CDA) and Visual Image Analysis (VIA), the research investigates the ideologies, norms, and cultural values embedded in these educational materials. Interviews with Thai students highlight their critical engagement with the textbooks, showcasing their ability to evaluate and interpret the cultural content through their own cultural lenses. The study underscores the significance of including both the target Korean culture and the source Thai culture in textbooks to enhance intercultural competence and student engagement. It suggests that while textbooks are crucial in language education, supplementary materials incorporating the students' native culture can provide a more comprehensive learning experience. This research contributes to discussions on the role of educational resources in promoting cultural understanding and linguistic proficiency.

Following Elementary Korean, Continuing Korean is the second volume in Ross King and Jaehoon Yeon's popular series of college-level Korean textbooks. This volume is aimed at the student with one year of Korean language study under their belt, and particularly the student who has mastered the patterns and vocabulary introduced in King and Yeon's Elementary Korean, the first book in this series. Each of the fifteen chapters in Continuing Korean introduces new language in context, through dialogues and reading passages featuring the Murphy family and the Kim family, followed by vocabulary, grammar points, and exercises--all designed to learn Korean as thoroughly as possible. Every five chapters there is a short review section to consolidate language learned so far. All dialogues, reading texts, vocabulary words, and example sentences are given in Korean Hangul and English. An accompanying free downloadable audio provides native-speaker recordings of dialogues, reading passages, and key words and phrases. Concise grammar notes in English, extensive glossaries, and an answer key make this book suitable for those studying alone, as well as for classroom use.