Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
17,131
result(s) for
"Lagerfeld, Karl"
Sort by:
Little book of Chanel by Lagerfeld : the story of the iconic fashion designer
The essential guide to Karl Lagerfeld's tenure at Chanel from his early days in the 1980s, charting his constant reinvention of the fashion house that maintained Chanel as the most illustrious couture house in the world.
Regret and self-peer-brand frustration in masstige collaborations: the case of missed purchases because of stock-out
Purpose
Partnerships between luxury brands and mass-market retailers, termed masstige collaborations, are the last frontier of promoting brand popularity. The new products launched during these partnerships are offered at premium prices and characterized by limited duration and supply, and hence rapid stock-out. Given the importance of this practice and the predominant focus in the literature on the managerial aspects, this study aims to investigate consumer reactions to masstige collaborations, especially in the case of missed purchases because of stock-out.
Design/methodology/approach
This paper analyzes how consumers evaluate masstige collaborations in the fashion industry using a mixed-method research design, triangulating data from different sources, analyzing Twitter comments and press articles, and then conducting different experiments to replicate the main findings.
Findings
Results reveal that missed purchases of masstige collaboration products lead to feelings of frustration (vs regret). In addition, they show that these reactions are stronger in the case of masstige (vs non-masstige) collaborations, especially when consumers experience stock-out. Different themes emerge that trigger regret and/or frustration, suggesting some frustration recovery strategies.
Originality/value
This work provides a new consumer perspective on the masstige collaboration branding practice, especially after missed purchases. The study offers insights on the critical pitfalls of this practice to help managers leverage this popular form of alliance.
Journal Article
Lagerfeld : the Chanel shows
\"Lagerfeld showcases in an oversize format ten years of Chanel's most influential fashion shows shot by English photographer Simon Procter. Over the past decade, fashion shows have evolved into monumental productions, requiring a level of sophistication and creativity on par with the clothes they present. This has been most evident in Paris at the now legendary runways of Karl Lagerfeld for Chanel. To capture the energy of the events, Procter visually re-creates the epic sets--from a luscious forest scene to a rocket launch--combining multiple photographs to illustrate in a single image the many perspectives of the intense but fleeting spectacle. The resulting artworks are held in collections worldwide and published in this book for the first time alongside never-before-seen candid images of Lagerfeld and the models preparing backstage. Lagerfeld offers the reader an unparalleled look into the wide-ranging creativity of one of history's most respected and iconic designers, making this an invaluable resource for all lovers of fashion and especially admirers of Chanel and Lagerfeld's incomparable legacy\" -- Publisher's description.
Book
Karl Lagerfeld : a fashion history
This biography offers the reader an unparalleled look into the personality and the wide-ranging creativity of one of history's most respected and iconic designers, making this an invaluable resource for all lovers of fashion and especially admirers of Lagerfeld's incomparable legacy.
BOOK
Met Gala: Celebrities celebrate Karl Lagerfeld
Stars attended the 2023 Met Gala in New York on May 1 to celebrate “Karl Lagerfeld: A Line of Beauty.”
Streaming Video
