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"Libraries -- Public relations"
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Marketing today's academic library
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
eBook
Marketing and outreach for the academic library
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.
eBook
Creative library marketing and publicity
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
eBook
Helping the Difficult Library Patron
This insightful book shows you how to deal with an issue as old as the library profession: interacting with problem patrons. It looks at this fact of life that affects almost every facet of library work and provides practical solutions--some developed within the field and some borrowed from other professions--that will improve reference services for those you serve and make the work of your library staff less stressful, more productive, and increasingly meaningful.
Helping the Difficult Library Patron: New Approaches to Examining and Resolving a Long-Standing and Ongoing Problem examines:
the nature of the problem from historical and demographic perspectives
ways of dealing with the problem in academic and public libraries
competency-based training techniques that will empower your frontline staff
the impact of new technologies such as cellular phones and the Internet and ways of dealing with the new breeds of difficult patrons that come with them
solutions from our colleagues
what we can learn from the perspectives of others--psychotherapists, businesspeople, and corporate managers--you even get a Zen Buddhist viewpoint!
effective ways to utilize community resources such as campus and local police
and much, much more!
Nowhere in the library literature have so many practitioners and educators combined their efforts to examine and provide solutions to this ageless problem. Library administrators, staff, and educators will find Helping the Difficult Library Patron a matchless resource!
eBook
Bite-sized marketing
Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices * Benefits of traditional print media Visually compelling and easy to read, this book will challenge you to market your library in new and original ways.
eBook
Creating the customer-driven academic library
Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional 'brick and mortar' library fit in?In this book, Jeannette Woodward attacks these and other pressing issues facing today's academic librarians. Her trailblazing strategies center on keeping the customer's point of view in focus at all times to help you: integrate technology to meet today's student and faculty needs; revaluate the role and function of library service desks; implement staffing strategies to match customer expectations; and, create new and effective promotional materials. Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting edge book supplies the tools needed to keep customers coming through the door.
eBook
Grassroots library advocacy
Library issues are community issues-it's not enough to simply marshal internal library resources to fight cutbacks. When properly harnessed, public engagement can be the most powerful force of all for library advocacy. But rounding up advocates from the wider community and conducting a grassroots effort demands careful planning and commitment. This ALA Editions Special Report cuts through the rhetoric and gets straight to modeling a plan of action, for libraries big and small, byDetailing the lessons learned during the authors' successful campaign to save New York City librariesInstructing readers how to clarify the message, manage volunteers, and plan eventsOffering public relations strategies, including advice for dealing with political leaders and the mediaThis indispensable report goes beyond the \"what-to-do\" of library advocacy and explains how to do it right
eBook
Sustainable thinking
How we talk about what we do is just as important as what we do, and in communicating the value of libraries to our society what our profession needs is confidence, determination, and the will to succeed. In this inspiring and pragmatic new book, Aldrich shows that the first step towards a sustainable library is sustainable thinking: a determined yet realistic attitude that will help your library spot opportunities for institutional advancement, advocate for and safeguard operating funds, and generate intense loyalty from the communities you serve. Nothing less than a compass to help chart the course of your library's future, this book begins with a situation report that examines the myriad societal disruptions that are impacting libraries and discusses why resiliency is a key component of sustainability, defines how sustainable thinking encompasses not just the environment but economics and social equity as well, provides strategies for supporting the core values of librarianship by following the Three Es of Sustainable Libraries, lays out a host of tactics to build intense loyalty to your library from the inside out, including ways to foster an organizational culture of sustainable thinking through policy changes and purposeful leadership, guides you in communicating effectively with the community, thereby ensuring that your advocacy connects with the maximum number of residents, opinion leaders, and decision makers, demonstrates how to use construction and renovation projects as unique opportunities for positive changes, and offers worksheets, discussion questions, checklists, additional resources, and many other useful tools that will help you put sustainable thinking into action. This book will show you how to harness sustainable thinking to move forward with confidence into the unknown
eBook
Developing strategic marketing plans that really work : a toolkit for public libraries
Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services.
eBook