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Engaging your community through active strategic marketing : a practical guide for librarians and information professionals
'The book's relevance to colleagues in both managerial and front-line roles is achieved by advising how to articulate strategic ambition as well as sharing practical tips... A rallying cry to inspire your team, have a shared vision, and keep your service human!' - Information Professional.
eBook
Marketing and outreach for the academic library
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.
eBook
Say it with data
Being a frontline advocate requires vision, a deep understanding of the workings of the library, and a plan of relationship building and communication. Any advocacy effort will be unsuccessful without data and statistics. Data that speaks to your point is difficult to refute, and being prepared with easily accessible data lends greater authority to you and your message.
eBook
Marketing for Special and Academic Libraries
Here's an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.
Topics covered include:
The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library's brand and market that aggressively to your users and potential users. Brand consistency is stressed here.Marketing tools:Digital publications,Social media,Visual and print marketing materials,Personal interactions Eventsyou can use throughout the year.
For each topic, we will talk about best practices, what works, what often doesn't, and we share best concise case studies from all types of academic and special libraries.
eBook
Marketing today's academic library
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
eBook
Marketing the 21st century library : the time is now
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercisesContains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic librariesProvides resources for readers to help create marketing plans
eBook
The Personal Librarian
Enter the Personal Librarian, a flexible concept that focuses on customizing information literacy by establishing a one-on-one relationship between librarian and student from enrollment through graduation.
eBook
Breakthrough branding
Branding provides a unique way for your library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, this book shows you how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.
eBook